Opinion
New Media Orientation Through ICT
For some decades now the world has witnessed a rapid change in the way people view events. The world around us is completely filled with information and the media is the propelling vehicle through which this information gets to us. This has been made possible by the new information and communication technology device.
Communication technology, is defined as the impacting, conveyance or exchange of ideas, knowledge or information which might be done by word, image, instruction, motion, smell or maybe just a wink, that is, giving a secret sign to a person.
In recent times, however, there was a tremendous development in the area of communication technology especially in the area of telecommunication, which has improved the quality of speech and communication. The integration of information and communication technology has made it easy for more information to be processed efficiently and flexibly than ever before and has also made it possible for information to be transmitted and acted upon more rapidly.
It is an obvious fact that the integration of these two technologies gave birth to the internet. The internet allows you to communicate with e-mail, chart on-line with friends or a group and search for virtually every information from anywhere on earth. And of course, the internet allows you to do same in a localised network.
The challeneges of the new information and communication technology are that of dealing with change. Every new technology that is introduced into a work communication requires new orientation. The implementation of the new information and communication technology shares many of the same attributes as the implementation of any other innovation. As a result of its nature, that is quick changes, implementation and training efforts are never complete, innovation is its hallmark.
It is believed that the term information technology has been with us for some time, even though it is a relatively recent addition to the English Language. For many people, information technology is synonymous with “the new technology”, that is, the use of microcomputers, microprocessor based machines, automated equipment and word processors. But for others, the importance of information technology is premised on the belief that the principles, practice and terminology of information handling can be treated on a unified and systematic basis.
Analytically, this view may have it that the word information technology simply means an attempt to make respectable some commercially motivated development in electronics and politically motivated moves to control the access to information. Whatever view one may hold, there is a number of reasons why information technology is becoming a subject of wide-ranging discussion and study. Each of these reasons is significant on its own, but by acting together as they are doing at the present time, they are adding urgency to the need to understand the technical and social issues involved.
From a social point of view, information technology promises changes in the way we communicate. Even in the era before the computer, progress in telecommunication, for instance telephones, radio, television etc, opened up the horizons for individuals and society at large and so placed at the disposal of people information and distant events and new ideas. This has helped us to understand some of the complexities of the surrounding world, but has in turn increased that complexity by making possible a greater degree of interaction among people.
We are all aware of the rapidity of change which are straining valiantly to cope with it, but unfortunately, most of us cannot see through and understand properly the future. We are unable to grasp the reasons for the changes or seize their implication for the future.
However, it is a great challenge for journalists to cope with the technological aspect of accelerating change. But coping with the interpersonal conflict caused by different waves, attitudes and beliefs, is becoming and proving even more difficult. Although, some journalists have handled the second to third waves, transition which is industrial and cybernetic waves, others are willing to make the transition, but don’t quite understand the third waves mentally well.
There is no doubt that the use of ICT in general has rapidly improved in most of our urban areas. Today, every major city and town can boast of access to the internet. There are more mobile cell phones today than are fixed lines; more TV and radio station have been licensed, and satellite TV (Cable network) is now also widely available.
However, there is hope for more improvements if the telecommunication companies invest more in optical fibre and the introduction of low cost, very small aperture terminals which have radically cut the cost of internet band width. Through this more people would be able to connect to the internet.
Finally, information and communication technology is a means, not an end itself. The skill of people who use it will determine whether it achieves its most positive impact. If journalists or people at large cannot keep pace, there is little point in having access to advanced system of communication. This is because without training, the implementation of a new information and communication technology (ICT) could actually result in dramatic reduction in efficiency.
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