Business
Firm Plans To Make 60 Millionaires
FrieslandCampina
WAMCO Nigeria Plc says it is set to make 60 millionaires from its consumers as reward for 60 years of patronage and loyalty to its products in Nigerian market.
The company made the disclosure in a statement by its Corporate Affairs Director, Mrs Ore Famurewa on Saturday in Lagos.
The statement said that the reward was to celebrate the 60th anniversary of its Peak Milk brand with the theme, “Peak Reach for Millions’’ promo geared towards raising a millionaire daily for 60 days.
It quoted Marketing Director of the company, Mr Tarang Gupta, as saying that the rationale behind the reward was to deepen brand’s love with its teeming consumers who have been loyal to it from generation to generation.
“This 60th anniversary celebration and consumer promotion seeks to reward consumers for their loyalty towards Peak by creating winners and millionaires everyday for 60 days.
“We are partnering with First Monie and First Bank, our financial partner to disburse cash rewards to all winners and issue surprise cash to early entrants.
“At the end of this promotion, we want brand love to be reinforced as Peak keeps its promise of being with them all the way, especially in the pursuit of their dreams by rewarding them with money to make their dreams become reality,’’ it said.
The statement said that the consumer-oriented promo which will run from July 27 to September was open to everyone from any part of the country except staff and the company’s consultants.
The multinational company has been providing nutritious milk products to the Nigerian market since 1954 and to further increase its local content and support the Federal Government’s initiative to grow the agricultural sector, the company pioneered the Dairy Development Programme (DDP) in August 2010.
The Company is dedicated to making the initiative a success by ensuring the transfer of technological know-how on milk production to Nigerian farmers.
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