It is no gainsaying the fact
that most top Nigerian entertainment celebrities and show-biz personalities have been raking in millions of naira from endorsement deals with various corporate organisations, blue clip companies and telecommunication giants across the country. These categories include musicians, comedians and Nollywood stars. In this report, we unveiled some of the celebrities with the most endorsement deals and how much they are worth. They include the following:-
-GENEVIEVE NNAJI:-She is one of the richest actressses in Nollywood and she achieved the feat not only by starring in high budget films, but also by promoting several blue clip brands. Some of the brands she is representing or has represented include LUX, Cintrion Energy drink, Range Rover Evogue, Etisalat, Polo and Amstel Malta.
The Etisalat deal alone earned her N100 million, the polo deal is put in the region of N 70 million, while the Cintrion Energy Drink rakes in 50 million for the super actress.
This excludes her fees in movie roles worth millions of naira.
-DON JAZZY:- Don Jazzy has become a very wealthy man even making Forbe’s List as the richest artists in Nigeria. The CEO of Mavin Records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya Milk where he got nothing less than N50 million, his N25 million deal with MTN and his mouth watering endorsement with Samsung Africa which rakes in millions of naira.
-WIZKID: His deal with Telecommunications network NTN is worth N45 million, he also has endorsement deals with Pepsi worth about N350,000, he has another endorsement deal with Guiness. No wonder the “Jaiye Jaiye” Crooner could afford to replace his crashed 25 million naira Porsche panamera with a brand new one just two weeks ago.
-FUNKE AKINDELE:- Funke Akindele shot into prominence with the release of her smash hit movie “Jenifa” where she made over N60 million. Since then, she has become queen of endorsements with numerous brands- using her to advertise their products. Her ensorsements include: Vita foam where she got N20 million, telecoms giant, Globa com, Jobberman. Com, Qlichy. Com, Klin detergent, Lagos Inland Revenue Service and Nigeria’s  premier detergent, Omo are among those paying the A-List actress mouth watering sums of money to represent them in one capacity or the other.
IYANYA:-After winning MTN Project Fume, in 2008’ Kukere’,  Crooner Iyanya made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60 million, he also has a $ 350,000 endorsement deal with Zinox computers and a N35 million deal with phone manufacturing company, Solo mobile where he also received a 2014 Pradosuv suv.
OMAWUMI:- She shot into limelight after becoming 1st runner up at the 2007 West African idols. Omawumi is now one of the highest paid female artiste charging up to N5 million per show. She is also one of the singers with the highest number of endorsement deals.
Glo deal is said to be worth N25 million, others include Konga worth between N5 to N10 million Mortein and Malter Guiness.
-TIWA SAVAGE: Apart from her very successful music career, the first lady of Marvin records also has a number of juicy endorsement deals worth several millions of naira. Her MTN deal is reportedly worth N30 million. Other deals include contracts with Pepsi, Forte Oil and Maggi worth millions of naira.
-DAVIDO:- ‘Aye crooner, Davido has deals with MTN Pulse and Guiness Nigeria. While the Guiness deal has not been declared, his MTN contract is reported to have made the ‘Omo-Baba Olowo “N30 million richer.
-BANKY W:- RnB Singer, Banky Wellington, popularly known as Banky W. is smilling to the bank with his jaw dropping N100 milion endorsement deal with samsung mobile as well as his endorsement deal with MTN.
KATE HENSHAW: The A-List Nollywood actress has an endorsement deal with Samsung as the face of Samsung. She has other mulit-million naira endorsements like face of Blessing perfume and face of Onga.
JOHN OKAFOR (MR IBU):- He has been entertaining movie lovers for a very long time . Just recently, he got two very lucrative endorsement deals, one as ambassador for sports betting company, Merry Bet and another one as brand ambassador for GoTV.
SAKA:- He is known for his strange roles in movies. The funny actor is known for his” I don port “campaign and he received a whopping N20 million when he switched from Etisalat to MTN. He also has a lucrative deal with Soul Mate hair cream where he had appeared in a number of their adverts.
D’BANJ:- D’banj’s deal with Glo is said to be in the region of N100 million while P-SQUARE’s endorsement deal with GLO is worth N140 million.
MIKE EZURUONYE:- Just few months after he was dropped as Glo ambassador, Mike ported to Airtel in a very lucrative endorsement deal running into millions of naira.
BURNA BOY AND WAJE: They have multimillion naira endorsement deals as Glo mbassadors while ‘Limpopo” Crooner KCEE and
CHIDINMA are both MTN Ambassadors with lucrative deals worth over N20 million each.
FLAVOUR:- Flavour N’ Abania has become one of the most sought after Nigerian artistes and charges nothing less than N4.5 –N5 million for shows in Nigeria and N8 million to perform at international events. He has multi million naira endorsement deals with well known brands such as Globacom, Harp Larger Beer and Onga seasoning.
Additional report from Bravo Magazine.