A housing and estate investor known as “Mayor of Housing” has unveiled plans to use branding to make Port Harcourt an investment capital in the coming years.
The Mayor of Housing, My-ACE China, who is the reigning brand champion in the DMOMA Award, told newsmen that Port Harcourt has what it takes to compete with Lagos.
He said branding could be intensified to sell Port Harcourt as rallying point for the South-South/South-East economic boost, saying those who make the Lagos economy tick are mostly from the east of the Niger.
Mr China said the vast infrastructural boost in Port Harcourt is able to support economic investments and attract local and foreign investors going forward.
The 2022 brand award champion said the obsession of his business group is to spread happiness. He revealed his plan for the South/South East, saying it is to bridge the dichotomy between Lagos and South-South/South East economic regions.
According to China, “There seems to be huge dichotomy between here and Lagos. If you get to Lagos, it is a fast-paced fast-moving, highly capitalist and highly independent economy. Ironically, most of the people making these things happen in Lagos are actually from the South-South/South-East economic belt”.
One of the things his group is keen to execute, he stated, is to bridge the quality and activity gap to tame the gap.
“It’s not as if people here want to go spend money in Lagos, but if they can’t find the kind of quality they find in Lagos, everybody naturally gravitates to Lagos.
“So, we want a kind of efficiency and quality that happen in Lagos to be at least represented here (Port Harcourt) and inspire people to stay here. We want people to know that if it’s possible in Lagos, it’s possible here.
“When people here do not find what is in Lagos, they move to Lagos. Our brand is to make people to patronize here. If it is possible in Lagos, it is possible here. And whatever is possible anywhere is possible here”, he said.
The Mayor of Housing is said to be attractive to the youth because of promotion of music, comedy and entertainment.
In this regard, the brand champion said the award being overwhelmingly regarded, especially by the youths, is a call for his organization to help the youth more.
“It’s a motivation for us and a serious commitment to us because we are in pole position to strive harder.
“Any failure on our side will pull down a lot of people and any success is lifting people. For us, the greatest achievement you can have is not profit but that your profit is lifting others to rise. For us, it’s a huge motivation for us to stay on course and keep rising”, he said.
Explaining the essence of DMOMA Award series, the chief organiser, Chidiebere Okoye, said it is an online media award engineered by over 14 bloggers.
Okoye, the Rivers State chairman of bloggers association of Nigeria, said the prestigious DMOMA Award is open to all of Nigeria but is dedicated to promote excellence.
He said: “Nominations for 2023 are already coming in from outside Nigeria such as Kenya and Poland. It is open to the world but Nigeria is the focus, for now. It targets brands and individuals who have achieved uncommon excellence”.

Okoye said the award series seeks to close the economic gap between regions and to unify regions and people as well as bring focus to Port Harcourt.

“It brings all professions together and seeks to unify the nation between the north and south. It also focuses attention on Rivers State as the host state. It beams Rivers State to the world.

“Many personalities that came to Rivers State for the 2022 edition and saw the development and dizzying infrastructure were impressed. This annual event thus promotes the South”, he said.

On unity, the organisers said DMOMA awards series takes nominations from all over Nigeria, hence the South-East and South-South have a chance.

“Winner of music for 2022 is from the north. It brings celebrities and brands together to the South”, he stated, adding that the award is in its 4th edition, and there is a lot of clout about the winners.

“The Mayor of Housing won as the brand champion of the year. His brand is unique. He competed with big names but beat them. Some of them thought size is brand, but people voted for those whose lives were impacted by the brands.

“Big brands wondered why, but they were shown evidence. You do not sit in your house and win. It has processes. People nominate you, vote for you, etc.”, He stated.

He said the Mayor of Housing represents the new face of branding where you connect with the youths, the entertainment players, and those who want to grow, the startups.

“So, it is about excellence and impact on people or community. It’s about impact to lives and businesses. Popularity is good, but it must be followed by impact”.

Showing how the winners are assessed, Okoye said there are ways of verifying the nominees. “Some 14 bloggers are behind this contest. They take their time. They look at the names nominated and then shortlist those that met certain standards.

“Last year, some big brands contested in the brand of the year category which attracted 21 nominations but only four were shortlisted by the award academy. Then public voting followed”.

The award has a fixed date every year (every December 4), but looking back, the CEO of DMOMA said the winners were always the best.

“In 2022, Bro Felix Obuah won the choicest person of the year. It is evident that people love him.

“The man who won Engineer of the Year is known to be loved by workers; other engineers know him. They testified”, he said.

On the Mayor of Housing, he said: “This brand is steadily making waves in Nigeria and Port Harcourt especially. His brand powers music, comedy and entertainment. One artist powered by Mayor of Housing is now abroad, and is an award winner now”.

For the 2023 edition, Okoye said nominations were already coming in and many have nominated the Mayor of Housing again.

“Anybody can nominate anybody. Its open, and it’s going on. There are 37 categories.

“The person that built the UPTH won an award last year. He said since he built it, he is just being mentioned. The award will continue to run because we want to use it to fish out good patriots and those who help the youth”.

Over all, he said, the essence of the award series and brand promotion is to bring attention to the economy of the South-South and South-East and attract the return of businesses and investors to the region by giving them the fast business life in Lagos and create business intensity back to the region.

By: Corlins Walter