Opinion
Why Buy Naija?
In the past few weeks,
there has been renewed campaign for people to embrace made in Nigeria products. The promoters of the campaign, particularly, Senator Ben Murray Bruce and other supporters have capitalized on the power of the media (both conventional and on line) to persuade Nigerians to patronise locally made goods.
Incidentally, this is not the first time Nigerians have heard such talks. The campaign has been promoted by almost all past administrations under one form or the other. To persuade Nigerians to patronise locally made goods, Late Prof Dora Akunyili, the Minister of Information under former President Goodluck Jonathan, for instance, championed vigorously the “Nigeria: Good people, Great Nation” campaign which was aimed at making every Nigerian have a renewed commitment to the regeneration of the country. Some other administrations exhibited the patriotic spirit by ensuring that members of the executive council appeared in locally-made Ankara fabrics regularly.
Indeed, it is a fantastic idea for every citizen of Nigeria to be using locally made products instead of the current craze for foreign goods. But first, some pertinent questions must be asked: Why are Nigerians not buying made in Nigeria Products? should we buy something merely because it is made in Nigeria or because it is a quality product? Should we purchase items because we are induced by patriotism or because we believe it gives us value for the money spent?
We all know that the quality of most made-in- Nigerian products is too low. You buy a locally made fabric, pay heavily for the tailor to get it sewn and at the first wash of this cloth, the colour runs and the cloth is damaged. What about buying a beautiful had bag and the very first day you use it, the handle cuts? The same goes with other fake products our manufacturers push to the market.
So, for people to be convinced to patronise Nigerian made products, we need to get things right first of all, by improving on the quality, and standard of these products. For Nigerians to start making money from export as it is being planned, we need to start bench-marking our products with products from other countries of the world. Our markets today are flooded with products from China, India, Asian, Europe and even African countries, how can we match these countries in terms of quality of products, packaging and marketing?
A Public Affairs analyst once blamed our leaders for always putting the cart before the horse. According to him, we are always quick to push things but we fail to lay the foundation for things to work. He agreed totally with the former Senior Special Adviser to former President Jonathan, Dr Reuben Abati, who while writing on the Buy Naija Campaign said “We need to truly encourage the transformation of Nigeria into a primary productive market, and not a secondary market for the dumping of goods.” He maintained that we need to start producing the raw materials for the manufacturing of various items here in Nigeria instead of importing the material, produce things with them and label then, made in Nigeria.
One could not agree less with these great thoughts. We cannot expect to make billions of naira we envisage from export when many of our industries, scattered all over the country are moribund. Where are the rubber industries, the palm oil, cocoa, steel industries established with huge sums of money? Many of them are dead and the few surviving ones are daily battling with the increasing cost of production in the country. Monies that should have been used to develop our industries are embezzled by a privileged few individuals. There is corruption everywhere.
Often we condemn the manufacturers in the country for churning out low quality products but when you hear what they go through to produce these items you can’t help but praise them for their doggedness. They have to grapple with the perennial epileptic power supply in the country, unhealthy government policies, difficulty in obtaining loans from banks and other financial institutions, lack of government support, outrageous taxes, lack of infrastructures and many more.
Therefore, many believe that given a conducive environment, Nigerians are ready to help government grow and diversify our economy. So the Senate President, Bukola Saraki, should not stop at promising the amendment of the Public Procurement Act by the 8th National Assembly which will make it mandatory for government to patronise locally made goods, he and other law makers should also think of making laws aimed at making it easier for people to invest in the country. There is need for government to promote entrepreneurship and manufacturing by creating the enabling environment for businesses to thrive.
While one agrees that the mentality of some Nigerians that only foreign things are good must be changed, it is also imperative that we think quality, packaging, standard and employ high regulations while producing products in Nigeria.
Calista Ezeaku
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