Business
Truecaller Appoints Manager In Nigeria
Truecaller has appointed Ogochukwu Onwuzurike as Country Manager in Nigeria.
The organisation said in a statement made available to The Tide’s source in Lagos, recently, that Onwuzurike would, in her new role, be responsible for leading the company’s go-to-market function.
Onwuzurike, according to the statement, would be managing the end-to-end operations of Truecaller’s expansion in Nigeria.
The organisation said the Country Manager would be saddled with the responsibility of negotiating and collaborating with vendors, service providers, and local businesses, with the ultimate goal of making Truecaller a household name in Nigeria.
According to the statement, the appointee has over a decade of prior experience across verticals such as banking, payments, fintech and SaaS, with GlaxoSmithKline, Philip Morris International, Interswitch and MetaMap.
It said she has an additional degree in Communications from the University of Nigeria, Nsukka, and a Post Graduate Diploma in Digital Business from Emeritus Institute of Management.
The newly appointed Country Manager, according to the statement, said, “A new generation of companies and tools are changing the way we live our lives today.
“On the back of the digital transformation wave across the African continent, there is a need to continue to build the trust, privacy and safety infrastructure.
“This is what I find fascinating about Truecaller’s mission.Creating safe spaces, including digital and communication spaces, is imperative for a prosperous Africa and I am inspired to join Truecaller and other change makers to build that reality for my continent”, it read in part.
Nami Zarringhalam, Chairman and Chief Strategy Officer, Truecaller, said the company would benefit from Onwuzurike’s wealth of experience.
Zarringhalam said Truecaller had wanted to add local expertise and regional knowledge in Nigeria, noting that appointing Onwuzurike would enhance those capabilities further.
“Truecaller has seen increased growth coming from Africa, Latin America, as well as parts of South-East Asia in 2023”, he said.
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Sugar Tax ‘ll Threaten Manufacturing Sector, Says CPPE
In a statement, the Chief Executive Officer, CPPE, Muda Yusuf, said while public health concerns such as diabetes and cardiovascular diseases deserve attention, imposing an additional sugar-specific tax was economically risky and poorly suited to Nigeria’s current realities of high inflation, weak consumer purchasing power and rising production costs.
According to him, manufacturers in the non-alcoholic beverage segment are already facing heavy fiscal and cost pressures.
“The proposition of a sugar-specific tax is misplaced, economically risky, and weakly supported by empirical evidence, especially when viewed against Nigeria’s prevailing structural and macroeconomic realities.
The CPPE boss noted that retail prices of many non-alcoholic beverages have risen by about 50 per cent over the past two years, even without the introduction of new taxes, further squeezing consumers.
Yusuf further expressed reservation on the effectiveness of sugar taxes in addressing the root causes of non-communicable diseases in Nigeria.
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