Business
‘Creative Industry Can Boost Nigeria’s Economy’
Director-Generalrian Investment Promotion Commission (NIPC), Mrs Yewande Sadiku, has said that the creative industry has the potential to generate more income that could boost the Gross Domestic Product (GDP) of the country. Sadiku said this at the opening of a two-day Creative Nigeria Summit at the Eko Hotels and Suites Convention Centre in Lagos themed, “Financing the Film, Television and Music Industries’’.
The Tide source reports the summit which started on Monday would end tomorrow.
She said the theme focused on understanding the creative industry better so that it could be better explored by government and the organised private sector to generate more revenue for the country.
“The creative industry contributes about 1.4 per cent of the country’s GDP but it has the capacity to contribute more if it is properly understood.
“The industry creates employment and can be used as a veritable tool to educate its viewers concerning relevant matters which cut across all section of life.’’
Sadiku said that the government should not be directly involved in funding the creative sector but its duty was to provide an enabling environment for the industry to blossom.
“The government can assist in the development of the industry by providing infrastructure that will enable the industry to generate more money.’’
The NIPC boss gave an instance those movies as: ‘Half of the Yellow Sun’ and ‘Wedding Party’ can bring yield more revenue if more cinemas would be made available in the country.
“There is also the difficulty in getting licences to show films in the cinemas which the government can make more accessible.’’
Sadiku said that the government could also attract wealthy Nigerians to invest in the industry for better management of taxes.
Meanwhile, Mr Tokunbo Akande, the Special Adviser to Gov. Akinwumi Ambode on Lagos Internal Revenue Service (LIRS), said an understanding of the value-chain system of the industry would help pinpoint areas of support from the government. Akande identified the value-chain system as creativity, aggregation, distribution and consumption as important areas where investment would stimulate growth.
“Direct funding is not really necessary from the government but an understanding of the value-chain system and how it works will help focus on area of investments.
Business
Kenyan Runners Dominate Berlin Marathons
Kenya made it a clean sweep at the Berlin Marathon with Sabastian Sawe winning the men’s race and Rosemary Wanjiru triumphing in the women’s.
Sawe finished in two hours, two minutes and 16 seconds to make it three wins in his first three marathons.
The 30-year-old, who was victorious at this year’s London Marathon, set a sizzling pace as he left the field behind and ran much of the race surrounded only by his pacesetters.
Japan’s Akasaki Akira came second after a powerful latter half of the race, finishing almost four minutes behind Sawe, while Ethiopia’s Chimdessa Debele followed in third.
“I did my best and I am happy for this performance,” said Sawe.
“I am so happy for this year. I felt well but you cannot change the weather. Next year will be better.”
Sawe had Kelvin Kiptum’s 2023 world record of 2:00:35 in his sights when he reached halfway in 1:00:12, but faded towards the end.
In the women’s race, Wanjiru sped away from the lead pack after 25 kilometers before finishing in 2:21:05.
Ethiopia’s Dera Dida followed three seconds behind Wanjiru, with Azmera Gebru, also of Ethiopia, coming third in 2:21:29.
Wanjiru’s time was 12 minutes slower than compatriot Ruth Chepng’etich’s world record of 2:09:56, which she set in Chicago in 2024.
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