Entertainment
Unveiling 12 Top ‘Naija’ Artistes Brands Ignore

Wande Coal
Famous people have
always made excellent salesmen, presenting a familiar face is one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely loved artist or a heroic sports figure endorses a product, that product gains credibility and consumer acceptance which makes one wonder why some artistes who have been consistently popular in the recent past seem not to be able to attract brands despite their mass appeal and wave-making hits.
Following the recent signing of ‘Aye’ hitmaker, Davido into the league of Pepsi ambassadors, which include Wizkid, Tiwa savage and Seyi Shay, here’s a list of 12 Nigerian music stars brands are ignoring despite their thrills in the industry.
1. Oritese Femi
He is one of the hottest Nigerian artistes for a couple of year now with hit tracks including ‘Double Wahala’ ‘Body & Soul’ Igbeyawo, “Sukus’ and ‘Sexy dance’ Despite allowing D’banj to promote products including Koko Garri and Beats by Dre head phones in ‘Double Wahala remix’ video-a move which shows he’s willing, the self-styled ‘Musical Taliban’ is yet to be looked upon by brands.
2. Niyola
A talented soulful singer, she seems to be the right person for commercial airlines and other transportation firms with song titles ‘Go on’ and ‘last bustop’ to sign endorsement deal with-but has none yet.
3. 9Ice
Once in the league of Glo ambassadors, the ‘sugar’ singer has been neglected by brands for some years now, even though he still impresses fans with beautiful songs.
4. Wande Coal
Blessed with a unique voice, the farmer Mo’hits act recently dropped his second album to wide acclaim. His chart-topping skills however has seemingly gone unnoticed by brands and companies. Surely, the ‘Baby Hello’ singer is worthy to be a ‘Superwoman’ again.
5. Sean Tizzle
Since the “perfect Gentleman” was dropped by MTN last year, following a deal worth N20m when he was signed in 2014, he’s yet to be picked up by another brand.
This may be due to allegations of ‘skin bleaching’ leveled against him by fans, or may be not.
6. Adekunle God
After successfully dropping hits back to back, from sade to Orente to Pick up, and now that he’s ready, what are the brands waiting for?
7. Small Doctor
Small Doctor’s ‘Mosquites killer’ and ‘Gabera’ – a popular song for Dog and Horse race speculators. Should have been enough to get him an endorsement deal.
Alas, unlike Harrysong who sang ‘share the Gala, share the booze, the booze, the booze and got a deal, the deals seems not to be in the horizon.
8. Lil Kesh
You won’t believe the YBNL act and Headies nominee has No brand endorsement, his ‘street credibility’ notwithstanding. Yes we’re shocked too.
9. Dr. Victor Olaiya
At 85, he’s arguably the oldest and most active highlife singer in the world after Bobby Benson passed away in 1983, E.T. Mensah in 1996 and Jerry Hansen, leader of Ramblers Dance Band of Ghana, who died in April 2012.
The remix of his hit song “Baby Jowo’ featuring 2 face Idibia in 2013, Baba is yet to be signed up by a brand.
10. Ill Bliss
As one of the most hardworking rappers in the country, ‘Oga Boss’ from the eastern side of Nigeria deserves that bank alert, Chukwu Agozigo gi…
11. Runtown
Walahi he’s been making Bangers from Lagos to Kampala and several others. He’s had a couple of hits to his credit in recent years and any brand that partners with the 26 year-old singer will surely become more successful.
12. Saheed Osupa
The self –acclaimed King of Fuji music is nowhere close to his acclaimed rival Pasuma and Alao Malaika when it comes to brand endorsements.
Entertainment
“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law
In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)
The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.

The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.
Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.
The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.
The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.

Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.
The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.
While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.
According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.
Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.
“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.
Entertainment
World Music Day: Alliance Française Port Harcourt Showcases Talents
The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
Entertainment
PMAN Set To Implement Performance Levy ‘Tomorrow
The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
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