It was the third President of
United States of America Thomas Jefferson who once said: If I am asked to choose between a society with a government and another society with newspaper I would prefer a society with newspaper to the one with Government”.
This remark underscores the important role of the media to the overall benefit of society. It is also necessary to accentuate the fact that newspapers in President Jefferson’s statement is indicative of the totality of press system covering radio, television, magazine, newspaper itself and On line media.
The benefit of the press is the same and applicable to nations across the globe including Nigeria.
In Nigeria, for instance, the Iwe Irohin remains the first known newspaper in the country, the BBC Empire Service brought the radio experience to Nigeria in 1933 while the late sage Chief Obafemi Awolowo introduced television broadcasting in 1959.
Be it print, broadcast or online journalism, the cardinal functions of the press are to inform, educate and entertain.
In fact, in performing its duties, the media help to serve as watch dog of society, providing surveillance and holding leaders accountable to their actions as well as galvanize the citizens towards mass participation in governance. On the other hand, undertaking publishing and broadcasting in indigenous languages provide some forms of cultural identity to a people or society from where the contents originate.
No doubt, the Nigerian media have performed creditably in history and in present day Nigeria. It is worthy of note that the Iwe Irohim established by Reverend Henry Townsend of  Church Missionary Society (CMS) in 1859, was largely a religious newspaper published in Yoruba language particularly among the Egba people in the present day Abeokuta in Ogun State to promote evangelism among other ancillary services.
Better still, when the BBC Empire Service which later transformed to the BBC World Service was commissioned at half past nine in the morning of Saturday 19th December 1932, the general manager at the time, Lord Reith, stated thus: “The World Service would become a connecting and coordinating link between the scattered parts of the British Empire”.
The radio experiment in Nigeria which began in 1933, therefore, helped to link Nigeria as a British territory to the parent Government in the United Kingdom.
The story is the same in the case of television in Nigeria. In the words of the Premier of Western Nigeria, Chief Obafemi Awolowo, “Television will serve as a teacher and entertainer and as a stimulus to us all to transform Nigeria into a modern and prosperous nation”.
Chief Awolowo also known as the Asiwaju of Remo added; “Western Nigeria was convinced that television could promote both the pace and standard of education regarded as key to progress in other fields.
This is not to undermine the landmark contributions of Voice of Nigeria which became autonomous and independent of Radio Nigeria on January 5,1990 and News Agency of Nigeria which launched its editorial operations on October 2, 1978 about two years after inception in 1976.
Besides, there is a plethora of independent newspapers, radio and television stations as well as those owned by tertiary institutions offering one service or the other.
Be that as it may, from colonialism, the dark days of military rule to the birth of democracy, Nigerian Journalists have rendered invaluable contributions to the survival of the Nigerian State to the extent that some Nigerian journalists have either paid the supreme sacrifice or suffered terrible humiliation in the discharge of their legitimate duties.
The death of Dele Giwa and humiliation of late Minere Amikiri are worthy examples of the challenges of journalists in the country to say the least. In Rivers State, the Nigerian Tide presently called Tide Newspaper was the first news medium established by the State government in 1971 with the legendary Gabriel Okara as the pioneer General while late W. T Wakama was the pioneer Commissioner of Information and Home Affairs as it was called then.
It is on record that the Rivers Sate Broadcasting Corporation RSBC became the second news medium governed by Edict Number Eight of 1973 while Garden City Radio was established much later.
One thing is clear: the Rivers Sate Broadcasting Corporation was to serve as the umbrella body for Radio Rivers and Rivers State Television (RSTV) but the television arm RSBC- TV commenced operation before the radio.
Today, Radio Rivers Fm, Garden City Radio and RSTV are three separate institutions managed by different managements but, supervised by the State Ministry of information and communication.
The task before the new Commissioner of Information and Communication, Doctor Austin Tam George, remains to reposition the State owned media comprising The Tide, RSBC,  RSTV and Garden City Radio.
To reposition would be to re-visit the corporate objectives for which the founding fathers established the State media which primarily was to provide favorable identity to the multi – ethnic society such as Rivers State as well as mobilize the people towards participation in governance.
Records show that out of seventeen orthographies of seventeen Rivers languages approved by the federal authority non is in official use in broadcasting to Rivers people. Worse still, while the BBC that brought radio experience to Nigeria broadcast in languages some state broadcast outfits do not.
Similarly, it is expedient to take advantage of the media     platform to carry out instructional education especially by using the media to teach core subjects such as English Language and Mathematics largely considered  necessary for employment and in the pursuit of higher education.
Above all, one major challenge in media content generation is that leaders in positions of trust attach premium to propagating government messages to the masses but do not see the need for a feed back and as a result there is no resonance.
Rivers State must restructure all its media organs particularly the state radio stations to adequately cover its diversity, reach the grassroots in indigenous languages and take a step further to retrieve the premises of Radio Rivers at Ozuoba occupied by Daar Communication PLC.
After about 40 years of public broadcasting, Rivers State Government should emulate the pioneers, BBC and Radio Nigeria alike, by establishing many other stations on its stable.
The Nigerian citizens expect the tune of public communication in the State and national discourse to be one devoid of character assassination, falsehood, acrimony and mere political interest capable of overheating the polity and causing disaffection.
To this end, the media must remain medicated place and public sphere to serve as nexus between the leadership and the governed.
Both government official and information managers such as journalists must see the need to migrate from transmissional and linear model of information dissemination to transactional methodology. This migration would require a total restructuring and transformation of the public sphere as the media represent the public sphere in modern society. act is now.
Government and independent media owners, therefore, should sponsor journalists for specialized training in journalism to equip them undertake reportage on various sectors of the economy and to better understand the media milieu as the town hall of our time.
Consequently, the media must resist the temptation to connive and conspire with the leadership and bourgeois against the citizens and common good of society.
Sika  is a public affairs analyst.

Baridorn  Sika