Entertainment
Brand Ambassadors Music Stars Unveiled
It is no doubt that music today has become a real business. In the past, it was done for fun and pleasure. Nigerian artistes now rake in millions of naira from the proceeds they earn from music. The figure you hear now runs into millions. While they earn their bucks from outright sales of their musical album or video, they also enjoy much money from playing at functions, parties, concerts, launchings, etc.
Candidly, the industry is now so open with several opportunities. The other arm of money spinning avenue is the branding aspect. Many artistes have pocketed millions of naira through this avenue by only being the face of a particular product. They include:
Banky W:Bankole Wellington aka Banky W won the Etisalat advert among several artistes and the deal fetched him millions of naira.
D’Banj: Dapo Oyebanji aka D’Banj is known as King of brand ambassadors. Since he hit the limelight, he has won several adverts for himself that absolutely came in millions. It was said that he pocketed N70 million from Glo mobile advert deal. He is also the face of Aires, a notable wrist watch company in Nigeria among other mouth watering deals with several companies.
Pasuma: Otumba Alabi Pasuma has really proved beyond doubt that he is a fuji act with class. When he became Glo ambassador years back, many did not believe it. It was said that the deal fetched him N20 million or thereabout.
Sunny Nneji: Sonorous voiced singer, Sunny Nneji is also on this list. He is one of Nigeria’s entertainers selected as one of the ambassadors of Chi Chi Limited and the company paid a whopping sum of money for that.
Tuface: Innocent Ujah Idibia, fondly called Tuface has actually established himself as a force to reckon with any day any time as far as entertainment is concerned in Africa. For his creativity and prominence Guinness Plc paid him millions of naira to secure his face on their billboard.
King Sunny Ade: Sunday Adegeye otherwise known as King Sunny Ade is a wealthy singer, aside his evergreen albums, the king of world beats is also a Glo ambassador with millions of naira attached to the deal.
Obesere:Energic Fuji singer Abass Akande Obesere is a brand ambassador for Yem-kem Trado- Medical Hospital in the country with millions of naira attached to it.
Sammie Okposo: With good gospel music and connections, his name was included as one of Glo ambassadors four years back. The ‘welu welu’ crooner also smiled to the bank alongside his counterparts who were part of the deal.
Ego: Ego Ogbaro Ihenacho was Lagbaja’s former back up singer. The leading solo musician is also a Glo ambassador and made millions of naira from the deal.
Zee World: Even without an album yet, the ‘Tentebo’ master was given the deal of N2 million to advertise a product of Oko Oloyun trado – Medical product called ‘Hero’ last year.
Atawewe: Sulaimon Adio Atawewe is the brand ambassador for Chelsea London dry gin with an undisclosed substantial amount attached to the deal.
The Tide Entertainment reports that International stars Busta Rhymes and Gunna topped the bill, while the festival showcased a powerhouse roster of African talent including Wizkid, Tiwa Savage, Shenseea, Phyno, Fave, Juma Jux, Qing Madi, and Diamond Platnumz, among others.
The festival launched December 7 with an eye-catching opening ceremony featuring aerial ballet performers, establishing an elevated artistic vision for the weeks ahead. That first night brought Nigerian heavyweights Wande Coal, Young Jonn, Ice Prince, Darey, Fola, Shoday, and Jerry Shaffer to the stage.
The Federal Ministry of Art and Culture partnered with the festival, with Minister Hannatu Musa Musawa acknowledging Detty December Fest as a vital force in Nigeria’s cultural landscape. She emphasized its impact on amplifying the country’s creative presence internationally and driving holiday tourism.
The 2025 edition raised the bar for live entertainment in Lagos, building on Detty December’s established reputation as a catalyst for tourism, entertainment, and economic growth during the year-end season.
The milestone was confirmed on Monday by FilmOne, the movie’s distributor, who announced that the film is now the fastest title in West Africa to cross ?1 billion. The achievement further cements Akindele’s dominance in the Nigerian film industry.
Since its release, Behind the Scenes has shattered multiple records. It posted the highest single-day box office gross ever on Boxing Day, earning an impressive ?129.5 million. It is also the highest-grossing film of 2025 so far, and remarkably, it marks Akindele’s third movie to cross the ?1 billion mark, a feat no other director has achieved.
The Tide Entertainment reports that with this latest success, Akindele has strengthened her position as Nollywood’s highest-grossing producer of all time, becoming the first filmmaker to deliver three billion-naira blockbusters within a single calendar year.
Reacting to the achievement, the actress and filmmaker expressed heartfelt gratitude to her supporters, collaborators, and distributors, while also revealing the film’s growing international reach.
“Over the years, I’ve always valued my fans, because without God and you, I am nobody,” she wrote.“Thank you all for coming out to watch this movie and for supporting my brand through the years.Thank you to the distributors, my colleagues—especially those not in the movie who still came out to meet and greet my fans.Big love to the cast and crew. This is only the beginning; let’s take Behind the Scenes even further.”
She also disclosed that the film is currently screening in cinemas across two European countries and the United States, signaling its expanding global appeal.
Akindele’s box office dominance has been nothing short of historic. In 2023, Battle on Buka Street became Nollywood’s highest-grossing film with ?640 million. She raised the bar again in January 2024 when A Tribe Called Judah became the first Nigerian movie to hit ?1 billion. Later that year, Everybody Loves Jenifa broke another record, grossing ?1.6 billion to become the highest-earning film in West African history.
Nigerian singer Innocent Idibia, popularly known as 2Face, has revealed his former bandmate Faze’s position in the long-running rift between him and their other ex-bandmate, Blackface.
The Tide Entertainment recalls that Blackface and 2Face have been involved in an on-and-off feud over the years, with the former repeatedly accusing the latter of intellectual property theft, allegations 2Face has consistently denied.
Addressing fans midway through his performance at the Made in Benue Festival in Makurdi recently, 2Face said Faze has maintained a neutral stance in the dispute between him and Blackface.
He stressed that the rift does not involve Faze in any way.
“You all know that Plantashun Boiz consisted of Blackface, 2Face and Faze. But due to some unforeseen circumstances, Blackface is not with us right now.
“However, no matter the beef wey me and Blackface get, nothing concern Faze inside. So, Faze is right here with me and we will represent Plantashun Boiz,” he said.
The rift between Blackface and 2Face began after Plantashun Boiz disbanded in the 2000s.
Following their split, Blackface blamed 2Face for the breakup and accused him of song theft.
The relationship between the duo has remained strained over the years despite several attempts at reconciliation, with peace efforts often short-lived.
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