Entertainment
Brand Ambassadors Music Stars Unveiled
It is no doubt that music today has become a real business. In the past, it was done for fun and pleasure. Nigerian artistes now rake in millions of naira from the proceeds they earn from music. The figure you hear now runs into millions. While they earn their bucks from outright sales of their musical album or video, they also enjoy much money from playing at functions, parties, concerts, launchings, etc.
Candidly, the industry is now so open with several opportunities. The other arm of money spinning avenue is the branding aspect. Many artistes have pocketed millions of naira through this avenue by only being the face of a particular product. They include:
Banky W:Bankole Wellington aka Banky W won the Etisalat advert among several artistes and the deal fetched him millions of naira.
D’Banj: Dapo Oyebanji aka D’Banj is known as King of brand ambassadors. Since he hit the limelight, he has won several adverts for himself that absolutely came in millions. It was said that he pocketed N70 million from Glo mobile advert deal. He is also the face of Aires, a notable wrist watch company in Nigeria among other mouth watering deals with several companies.
Pasuma: Otumba Alabi Pasuma has really proved beyond doubt that he is a fuji act with class. When he became Glo ambassador years back, many did not believe it. It was said that the deal fetched him N20 million or thereabout.
Sunny Nneji: Sonorous voiced singer, Sunny Nneji is also on this list. He is one of Nigeria’s entertainers selected as one of the ambassadors of Chi Chi Limited and the company paid a whopping sum of money for that.
Tuface: Innocent Ujah Idibia, fondly called Tuface has actually established himself as a force to reckon with any day any time as far as entertainment is concerned in Africa. For his creativity and prominence Guinness Plc paid him millions of naira to secure his face on their billboard.
King Sunny Ade: Sunday Adegeye otherwise known as King Sunny Ade is a wealthy singer, aside his evergreen albums, the king of world beats is also a Glo ambassador with millions of naira attached to the deal.
Obesere:Energic Fuji singer Abass Akande Obesere is a brand ambassador for Yem-kem Trado- Medical Hospital in the country with millions of naira attached to it.
Sammie Okposo: With good gospel music and connections, his name was included as one of Glo ambassadors four years back. The ‘welu welu’ crooner also smiled to the bank alongside his counterparts who were part of the deal.
Ego: Ego Ogbaro Ihenacho was Lagbaja’s former back up singer. The leading solo musician is also a Glo ambassador and made millions of naira from the deal.
Zee World: Even without an album yet, the ‘Tentebo’ master was given the deal of N2 million to advertise a product of Oko Oloyun trado – Medical product called ‘Hero’ last year.
Atawewe: Sulaimon Adio Atawewe is the brand ambassador for Chelsea London dry gin with an undisclosed substantial amount attached to the deal.
R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.
Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.
“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.
“But I got booed. They even threw plastic bottles at me,” she recalled.
Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.
The Tide Entertainment reports that Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.
The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.
A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.
According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.
The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”
It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.
Nancy Briggs
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