Business
ADVAN Commits N70bn To Improve Economy
The President of the Advertiser’s Association of Nigeria, Mr. Idorenyen Enang, has said that the association committed over N70bn on Advertisement overtime as part of measures to add value to the nation’s economy.
He disclosed this during the association’s annual general meeting and interactive session with members on how to chart a way forward for the association in Lagos on Wednesday.
He said, “ADVAN has spent over N70bn on advertisement overtime, as part of value addition to Nigeria’s economy.”
“ADVAN is committed to keeping its members on the leading edge of marketing trends and best practices. We intend to help the marketing communications community stay abreast of cutting-edge trends and best practices via a comprehensive calendar of seminars and conferences.”
“We want to proactively take stands on public issues and governmental actions that affect marketer’s ability to operate in a free-market society and the larger society”.
He said the ADVAN was repositioned with quality leadership, data compilation, a relationship building and network platform for the provision of forum for advertisers to discuss issues of common interest and influence developmental changes within the industry.
According to him, future programmes highlighted for repositioning of the association include conducting a comprehensive study on electronic media, viewership/listenership based attitude; establishment of ADVAN library and research centre.
Others incude developing strong global affiliations; organizing quarterly member enlightenment programes; periodic member social platforms; annual award for marketing excellence; upgrading of ADVAN facilities, boosting of membership base; and setting up of joint committees on research, media and advertisers.
He said the association had set up four committees to deliberate on various issues, namely: marketing knowledge of ADVAN members, provide access to peer-to-peer networking, agency relations committees, for the exploration of ways of improving client/agency relationships to improve business results.
Others are marketing accountability and effectiveness committee, to focus on appropriate use of brand and sales metrics to optimize expenditure effectiveness; and research committee. These include advertising and marketing research, thereby, focusing on the use of research to innovate by bringing new processes, products and ideas to ADVAN members and companies.
Business
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Business
Senate Orders NAFDAC To Ban Sachet Alcohol Production by December 2025 ………Lawmakers Warn of Health Crisis, Youth Addiction And Social Disorder From Cheap Liquor
The upper chamber’s resolution followed an exhaustive debate on a motion sponsored by Senator Asuquo Ekpenyong (Cross River South), during its sitting, last Thursday.
He warned that another extension would amount to a betrayal of public trust and a violation of Nigeria’s commitment to global health standards.
Ekpenyong said, “The harmful practice of putting alcohol in sachets makes it as easy to consume as sweets, even for children.
“It promotes addiction, impairs cognitive and psychomotor development and contributes to domestic violence, road accidents and other social vices.”
Senator Anthony Ani (Ebonyi South) said sachet-packaged alcohol had become a menace in communities and schools.
“These drinks are cheap, potent and easily accessible to minors. Every day we delay this ban, we endanger our children and destroy more futures,” he said.
Senate President, Godswill Akpabio, who presided over the session, ruled in favour of the motion after what he described as a “sober and urgent debate”.
Akpabio said “Any motion that concerns saving lives is urgent. If we don’t stop this extension, more Nigerians, especially the youth, will continue to be harmed. The Senate of the Federal Republic of Nigeria has spoken: by December 2025, sachet alcohol must become history.”
According to him, “This is not just about alcohol regulation. It is about safeguarding the mental and physical health of our people, protecting our children, and preserving the future of this nation.
“We cannot allow sachet alcohol to keep destroying lives under the guise of business.”
According to him, “This is not just about alcohol regulation. It is about safeguarding the mental and physical health of our people, protecting our children, and preserving the future of this nation.
“We cannot allow sachet alcohol to keep destroying lives under the guise of business.”
Business
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