Business
Dangote Rebrands, Promises Better Performance
Dangote Group has unveiled a new identity. At a colourful event in Lagos recently, the conglomerate launched its new logo to mark the “beginning of a paradigm shift, a big step towards presenting a global brand,” according to the president of the group, Alhaji Aliko Dangote, who was represented by the Chief Operating Officer of Dangote Cement, Engineer Joseph Makanju. “We are proud to launch a new logo, which is aimed at giving us a new and refreshing outlook. We are determined to be a leading employer of labour not only in Nigeria but in sub-Saharan Africa”, Dangote said. The Group Managing Director of Dangote Cement, who gave the opening address, Mr Knut Ulvmoen, said the new identity became necessary to reflect the group’s international status, as its operations spread beyond Nigeria. “We are here today to celebrate the facelift of Dangote Group. The new will carry the group to more strength and people will respect it,” he said. The Chief Marketing and Communications Officer of the Group, Folake Animumuney, while enumerating what Dangote represents and reasons for the new logo, He said: “Our new visual identity has been redeveloped and redefined in response to changes both within our business and our industry. The right identity for the business is distinctive and compelling, capturing the values of personality of the brand. This new identity can help us stand out in the crowded global market, deliver a distinctive experience to every customer and build even a stronger business”.
She said while the new logo reflects changes, it still retained a lot of the group’s heritage. The new logo retains the iconic eagle symbol, which Dangote say represents strength, vision, and dynamism; a red blaze or horizon, which stands for rebirth and breakthrough; while the name Dangote, in royal blue, shows the group’s humanism, care, and royalty. Dangote is a producer of household commodities, and its subsidiaries include: Dangote Sugar, Dangote Pasta, Dangote Flour, Dangote Sacks, among others. The group has operation in the 36 states in the country and some African countries.
Business
SMEs Dev: Firms Launch N100m Loan Scheme
The facility will be disbursed through participating Microfinance Institutions (MFIs), which will in turn extend the loans to their customers, particularly SMEs, as they directly interface with businesses at the grassroots level.
The Executive Director of COMCIN, Mr. Micheal Ogbaa who represented the Chairman, Dr. Iredele Oyedele (FCA, FCCA), said the initiative is designed to strengthen micro-lending institutions and expand access to finance for grassroots entrepreneurs, particularly women and youths in the informal sector.
Ogbaa explained that COMCIN does not lend directly to individuals but works through its network of microfinance and cooperative institutions, which in turn provide loans to end users.
“We came together to advocate for the microfinance ecosystem. Commercial banks often exclude people at the grassroots, but our members are positioned to reach them. This facility will empower them to do more,” he said.
He noted that the loan scheme offers low interest rates and flexible repayment plans, making it more accessible to small business owners.
According to him, about 90 percent of beneficiaries are expected to be women, who play a key role in sustaining families and driving economic activities at the local level.
“Our focus is on traders, service providers, and players in the informal sector. These are the real movers of the economy. By supporting them, we are strengthening families and contributing to national development,” he added.
Ogbaa disclosed that eligible SMEs with proven integrity and business track records could access up to N5 million each through participating micro-lending institutions. The rollout has commenced in Lagos and will extend to Abuja, Enugu, and other regions, including the South-West, South-East, and North-East.
He said 12 micro-lending institutions have already benefited from the scheme, while 85 applications are currently being processed under the pilot phase.
“Our target is to reach at least 100,000 SMEs nationwide. We are building a platform that connects funding partners with credible micro-lending institutions, creating a reliable channel for financial inclusion,” Ogbaa said.
He added that COMCIN is also working to attract larger funding pools from development finance institutions and private investors, noting that successful implementation of the pilot phase would boost confidence and unlock more capital for SMEs.
“We have seen encouraging testimonies from early beneficiaries. As we demonstrate transparency and efficiency, more institutions will be willing to channel funds through us,” he said.
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