Connect with us

Business

Benefits of Customer Satisfaction To Your Small Business

Published

on

Customer satisfaction is among the best ways through which a business can quickly establish itself. This is because a satisfied customer is the best thing that can happen to your business. The person not only returns to buy more but also recommends your business to others.

 

As a matter of fact, the probability of selling your products or services to existing customers is between 60% to 70%. But selling to a new customer is only between 5% to 20%.

 

Moreover, 80% of your future business profits are expected to come from only 20% of your current customers.

 

Dive in and see what customer satisfaction can do for your small business.

 

                        1. Stand Out In Your Industry

 

Competition is stiff in most industries and the market is oversaturated because many new companies are created every day. However, customer satisfaction is the key to standing out from others. It is a top strategy that helps you to impress and keep your current customers as well as attract new ones.

 

In fact, according to research, customers can spend 140% more on your products or services after having positive experiences with your business. More so, 70% of Americans are said to have spent more money on doing business with companies providing great services. It is no surprise that when it comes to technology, Apple is a favouriteamong consumers. Moreover, there are examples in all industries, take online gaming. A reputable company like VegasSlotsOnline stands out among many other casino review sites. It provides information on the best casinos for playing online slots and has over 1000 unbiased casino reviews. In addition, it has over 10,000 slot games you can play for free that are rare to find at many other review sites.

 

                        2. Wins Repeat Customers

 

Satisfied customers are a goldmine to your business because they buy more and more. Existing customers are already in the buying stage of your business’s sales funnel. And you only have to upsell to them more of your products/services.

 

On top of that, happy customers always share positive experiences. They recommend it to their friends, families, and colleagues, which boosts your customer base.

 

Best of all, the referred new customers quickly pass through your sales funnel to the buying stage. This is because the trust has already been built by the referee.

 

                        3. Boosts Business Revenue

 

Customer satisfaction boosts your business revenue because existing customers are known to buy more than new ones. Trust has already been established. So, you can easily sell to them more of your products and services than to new ones you need to first impress.

 

In fact, according to Bain and Company, businesses that provide better customer experience generate between 4% to 8% more profits than their competitors.

 

Well, satisfied customers always have your business first on their minds every time they need to buy something.

 

                        4. Increases Your Brand Popularity

 

When you examine the market, the most popular brands are always those where customers are happy with the products. This is a dream of all business owners but to achieve it, you need to ensure that your products/services meet and exceed customer expectations. We here atThe Tidehave marketing tricks tomake loyal customers.

 

You can easily achieve this by examining the loopholes in your competitor’s products and services. For example, you can look for issues customers have with the products of your competitor and ensure these errors are not made in your company.

 

In addition, you need to embrace customer feedback at all times. You have to consider the challenges customers have with your products/services and take the necessary action to improve.

 

                        5. It’s Cost-Effective

 

Customer satisfaction is cost-effective. You save a lot on your marketing campaigns as costs to convince your current customers to buy more are low.

 

As long as customers are satisfied with your products/services, they will always come back. Best of all, satisfied customers also market your business with word of mouth. When they spread the good news about your products/services, new customers may be attracted to your business.

 

And according to research by American Express,customers tell an average of 11 people about the good experiences they have with a company that impresses them.

 

 

Continue Reading

Business

RIVERS NDC STANDARD BEARER CAUTIONS AGAINST TRIBAL POLITICS IN 2027

Published

on

Governorship candidate of The National Democratic Congress (NDC) in Rivers State, Chief Dumo Lulu-Briggs, has called on politicians and other stakeholders in the state not to make the governorship seat of Rivers State an ethnic agenda.
Chief Lulu-Briggs, who said this in an interview with newsmen shortly after arrival from Abuja, also blamed the alleged unenviable position of Rivers State among the comity of states in the country on the political class.
He said stakeholders must avoid a situation where the state would be plunged into another round of political crisis, adding that given the ethnic and cultural diversity of the state, it was necessary to give everyone a sense of inclusion by ensuring that the governorship seat rotates among the ethnic nationalities.
The NDC governorship flag bearer condemned the alleged intimidation of the electorate, noting that the situation has underdeveloped the state.
He said, if elected, his administration would provide the democratic dividends that will improve the lives of the people.
In a similar development, the state chairman of the National Democratic Congress (NDC) Rivers State, Mr Success Jack, says his party will run an all inclusive government in the state.
Mr Jack, who spoke to newsmen in Port Harcourt, promised that an NDC controlled government will always consult with the people before taking any decisions.
According to him, based on his party’s ideology of “Solid, Strong Accommodating”, the NDC offers hope to the hopeless and the downtrodden.
“We assure you that we are fully ready. Our party is a platform that is open to everybody whether APC or PDP, we offer hope. Our ideology is Solid, Strong, Accommodating. The manifesto of our party is anchored on the ideology of providing genuine service to the people”.
Mr Jack also stressed that the policies of an NDC government would be crafted in such a way and manner that serves the primary and secondary interests of the people.
“This is not what you find in other parties.What you find in other parties is utmost impunity, absolute impunity, where the people are not included, they are not consulted and so their opinion does not count, they don’t know what government wants to do because they didn’t contribute to what government wants to do.
“That’s not the case here. We listen to the people, even provide the way forward, (and) the details for the way forward because we provide the framework as a government but the people will provide the details because they are the ones that wear the shoes and they know where it pinches them”, he said.
By: John Bibor
Continue Reading

Business

Navy Upgrades  Infrastructure To Tackle Security Threats —— CNS

Published

on

The Nigerian Navy says it is expanding its infrastructures and training to tackle  emerging security threats
Navy also said the service is aimed at strengthening operational efficiency across formations and units nationwide.
Chief of Naval Staff, Vice Adm. Idi Abbas stated this during the inauguration of projects at the Nigerian Navy Basic Training School (NNBTS) in Onne, Rivers,  as part of activities marking the Nigerian Navy’s 70th anniversary.
Represented by the Flag Officer Commanding, Naval Training Command (NAVTRAC), Rear Adm. Ebiobowei Zipele,  Abbas said the projects reflected significant progress made by the Navy since its establishment in 1956 from the British Royal Navy.
“Training and infrastructure have improved significantly to meet contemporary security challenges and fulfil the Navy’s constitutional responsibilities.”
According to him, the anniversary provides the navy an opportunity to reflect on its achievements and contributions over the past seven decades.
Projects inaugurated included a remodelled female trainees’ hostel accommodating more than 500 occupants and an expanded golf course upgraded from one to nine holes.
Others facilities include the NNBTS fuel dump, Chief Boatswain’s Mate House, renovated pharmacy department and a new theatre block at the Naval Medical Centre, Onne.
Abbas described the new theatre as a major milestone for the navy’s medical services.
“Previously, injured personnel requiring surgeries were referred outside the facility.
With this theatre, surgeries can now be conducted within the base”, he said.
He added that a 30KVA inverter had also been installed to guarantee uninterrupted electricity supply at the training school.
The Naval chief assured officers, ratings and trainees that the Navy leadership remained committed to their welfare and wellbeing.
“These infrastructure upgrades show the commitment of the Chief of Naval Staff to addressing operational and welfare challenges promptly,” he said.
 NAVTRAC  also distributed  educational materials to pupils of Community Primary Schools One and Two, Ogale, in Ebubu-Eleme area.
Items distributed included exercise books, school bags and other writing materials as part of the navy’s civil-military engagement initiative.
Zipele said the outreach was designed to strengthen relations between the navy and host communities while supporting children’s education.
“Education remains critical to national growth and youth empowerment. Some of these pupils may eventually serve in the Nigerian Navy,” he said.
He noted that the initiative demonstrated the navy’s commitment to educational development, peace, security and sustainable community relations.
Zipele urged the pupils to remain disciplined, focused and committed to their studies while embracing patriotism, integrity and hard work.
He thanked the Ebubu community for its continued support for the naval training command headquarters and the navy.
By: CHINEDU WOSU
Continue Reading

Business

Airport Road Remains Only  For Airport Activities —-Gov. Fubara

Published

on

Rivers State Governor, Sir. Siminalayi Fubara says Airport road will soon be accessible only for Airport activities in the state.
The Governor said this  recently while inspecting the level l0of construction work on the Igwuruta By-Pass Road project in Ikwerre Local Government Area.
The Governor who expressed optimism over the progress of work on the project, saying the By-pass road will reduced unrelated activities on  the Airport area in the state.
Governor Fubara explained that the By-pass road was designed in collaboration with the host community to address accessibility concerns while preserving the operational integrity of the airport corridor.
“So, we liaised with the community and created this By-pass,” he stated.
The governor further clarified the objective of the road project, saying it would provide the residents with a dedicated access route separate from the airport operations.
“The purpose of the By-pass is so needful that the community can have this as their own way, their own entrance, while the airport will remain only for airport activity once these roads are completed,” he said.
Providing an update on the pace of work, Fubara disclosed that the project had already achieved a major milestone in execution.
“So far, they’ve done about 65% of the job,” the governor announced,
 revealing that contractors handling the project had assured the state government of timely delivery.
He also expressed confidence that the bypass would be completed before October.
“They’re also promising that before October, the total project will be delivered,” he added.
By: Enoch Epelle
Continue Reading

Trending