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‘Rivers Artistes Deserve Better Deal’

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Kikis Briggs

Kikis Briggs

The music industry in
Rivers State has without doubt grown beyond our expectations since Nigeria got independence in 1960, the indigenous artistes have also achieved both fame and wealth.  Despite these achievements, it is not yet ‘Uhuru’ as it has been observed that the industry today is bedeviled with mirage of problems that need urgent attention.
In a recent interview with The Tide Entertainment, Asalga Rivers State born music superstar, investor and philanthropist, Kikis Tubokikibo Briggs noted that there are a lot of challenges in the entertainment industry in RiversState, particularly the music sector.  He observed that the artistes do not love themselves rather they believe in everyone for him or herself.
Mr Briggs also noted that the indigenous artistes are very lazy because once they do a song and it is aired in Radio, television stations or played in night clubs they feel they have arrived as superstars and they no longer work hard to improve on their career.  The Hip-hop maestro urged the Port Harcourt based artistes to go back to their drawing boards and reconsider their iyrics which he said is lacking in most of their songs, according to him most of the songs sound gibberish.  He said a good music should have three qualities, it must be entertaining, educative and informative, if these qualities are lacking in a song it is not complete and cannot stand the test of time.
The Port Harcourt homeboy and Niger Delta Hip-Hop music star said that the government and the private sector are not helping matters due to lack of investment and encouragement of the indigenous artistes.  He stressed that whenever there is a mega government entertainment event, the organizers bring foreign artistes to perform, even here in Nigeria they prefer the Lagos-based Artistes and pay them millions of naira.  He stressed that while the Lagos artistes are paid not less than N2 million per show their Rivers State counterparts get N20,000 or less for the same event.
The multi-talented music star maintained that the Rivers State indigenous artistes deserve a better deal in the hands of both the state government and the private sector.  The disparity in artistes fees and favouritism in the choice of artistes must stop  for the entertainment industry in Rivers State to survive, because what is happening in the music industry is replicated in the other sectors of the entertainment clan in the state such as movie, comedy etc. He said this is why most of the practitioners have relocated to other cities to seek for greener pastures.
He said in Lagos for instance, government and the private sector invest heavily in show business that is why the practitioners are on top of their game.  The University of Port Harcourt (UNIPORT) graduate of Mechanical Engineering who later embraced music after his graduation in 2006 stated that music had been his passion right from childhood.  He explained that there is a difference between potential and credential, according to him while potentials are gifts from God, credentials are qualifications attained at school.
“Early in my life I discovered that I have potential for music and I followed it with passion, though my mother never liked my idea of going into music, because she believed it would make me wayward and lead me astray, but my father Opubo S.D. Briggs thought otherwise and advised me to go ahead with my chosen career, he even wrote my first song titled “Trust Nobody” in 2006″,  he said.
He explained that the song launched him into the music industry and today he has released other singles namely ‘Iriaweh’ 2007 featuring Phyno which was later remixed and featured Timaya. Other songs include “Fine Fine Girl” released in Thailand and the video was also shot in Thailand while the most recent single was released in February this year titled “You Can Make it Naija” and the music video is currently making waves in Niger Delta and beyond.
“Today my mother is short of words concerning my achievements in the industry. I have gained popularity, wealth and fame in the industry within and outside Nigeria, I have invested in the music industry in the areas of sound, stage performance, writing and production.  I also run an entertainment outfit called Tup Kicks multipurpose,  operating in Asia, South Africa, Thailand and Nigeria and the company is engaged in music, fashion and show businesses”, he disclosed.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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