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Top 10 online marketplaces in 2023: a guide to leading ecommerce platforms

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With the growth of ecommerce, online marketplaces are becoming increasingly popular. In 2023, there will be a variety of platforms available to choose from. This guide will provide an overview of the top 10 online marketplaces in 2023 and their features. We’ll look at their advantages and disadvantages, as well as the use cases where they are most useful. We’ll also discuss how these platforms can help businesses reach more customers and increase sales. By understanding the leading ecommerce platforms, businesses can make an informed decision on which platform is best for them in 2023.

The ecommerce industry has seen tremendous growth over the past few years, and this trend is expected to continue in the coming years. As more businesses move online, it is important to know which are the top 10 online marketplaces that will dominate the ecommerce landscape in 2023. This guide will provide an overview of the leading ecommerce platforms and their features, as well as insights into how businesses can leverage these platforms to maximize their success. With this information, businesses can make informed decisions when choosing an online marketplace for their business needs.

 

What are online marketplaces?

Online marketplaces are the digital equivalent of physical stores and serve as online hubs for buyers and sellers to interact. These platforms offer a wide range of products from different vendors, making it easy for customers to compare prices and find what they’re looking for in one place. With the help of technology, these marketplaces have become an integral part of the modern shopping experience, allowing users to shop from anywhere in the world with just a few clicks.

Online marketplaces: benefits

Online marketplaces are becoming increasingly popular as they offer a range of benefits to both buyers and sellers. Not only do they make it easier to find the products you’re looking for, but they also provide competitive pricing and a convenient shopping experience that can’t be found in physical stores. With an ever-expanding range of products, these marketplaces offer something for everyone – from the savvy shopper to the casual browser.

Online marketplaces offer a variety of benefits to buyers and sellers, from convenience and cost savings to increased visibility and greater choice. With online marketplaces, buyers can easily compare prices, products, and services for a better buying experience. Sellers can reach more customers and create wider brand awareness. For businesses, online marketplaces provide an opportunity to expand their reach and grow their customer base. Online marketplaces are becoming increasingly popular as they offer a wide range of benefits for both consumers and businesses. They provide customers access to a larger selection of products, more competitive prices, convenience, and faster delivery times. For businesses, online marketplaces offer an opportunity to reach a wider audience without the need for extensive marketing campaigns. They also provide an easy way to track customer purchasing trends and feedback in real-time.

Top 10 online marketplaces to sell in 2023

With the exponential growth of online shopping, e-commerce stores have become increasingly popular. With the right platform, even small businesses can reach a wide customer base and generate significant profits. The top 10 online marketplaces to watch out for in 2023 include Amazon, eBay, Etsy, Shopify, Alibaba, Rakuten, Wish, Newegg Marketplace and Walmart Marketplace. Each of these platforms offers unique features that make them an ideal fit for sellers from all industries.

#1 top online marketplace: Amazon

Amazon is the world’s leading online marketplace, offering a variety of products and services to meet the needs of customers from all over the globe. With Amazon, customers can purchase anything from groceries to electronics with just a few clicks. It has revolutionized the way people shop, making it easier and more convenient than ever before. It has become the go-to destination for shoppers looking for great deals on quality items from top brands. With competitive pricing and excellent customer service, Amazon is truly changing the face of online shopping.

#2 top online marketplace: eBay

eBay is one of the most popular online marketplaces in the world. It has been around since 1995 and is known for its user-friendly interface and wide array of products. Additionally, eBay offers a variety of features such as auctions, fixed-price sales, and buyer protection plans that give buyers confidence when making purchases. Another top online marketplace is Amazon which has become increasingly popular in recent years due to its extensive product selection and convenient delivery options. Both eBay and Amazon offer shoppers an easy way to find what they are looking for at competitive prices.

#3 top online marketplace: Etsy

Etsy is one of the most popular online marketplaces for handmade products, vintage items, and craft supplies. It offers sellers a great platform to showcase their talents and reach an international audience. Etsy also provides buyers with a wide selection of unique items that are not available in traditional stores. With its easy-to-use interface and secure payment system, Etsy has become the go-to destination for creative entrepreneurs looking to start their own businesses or find unique and special items.

#4 top online marketplace: Allegro

Allegro is one of the top online marketplaces in Europe. It offers a wide range of products from clothing to electronics and provides an easy-to-use platform for buyers and sellers to interact. With its fast delivery times, user-friendly interface, and secure payment options, Allegro has become an increasingly popular choice for shoppers looking to buy or sell goods online. Allegro is one of the leading online marketplaces in Poland. Allegro offers a wide variety of products, from clothing and accessories to electronics and home decor, at competitive prices. It also provides secure payment methods and delivery options. With millions of active users, Allegro is a great destination for shoppers looking for quality products from trusted sellers.

#5 top online marketplace: Walmart

Walmart is one of the most widely used online marketplaces in the world. It offers a wide selection of products available to buy, ranging from groceries and clothing to electronics and furniture. With competitive prices and convenient delivery options, Walmart makes it easy for customers to shop online. Additionally, Walmart’s customer service is top notch, with helpful staff who are always willing to answer any questions you may have about an order or a product. With its wide selection of products, competitive prices and customer service, Walmart stands out as one of the top five online marketplaces.

#6 top online marketplace: Cdiscount

Cdiscount is one of the top online marketplaces in France, offering a wide range of products and services. It has quickly become a popular shopping destination for French shoppers, with its easy-to-use interface and competitive prices. Cdiscount provides customers with a convenient way to shop from the comfort of their homes or on the go with their mobile app. With its vast selection of products and services, Cdiscount offers something for everyone – from electronics to clothing, beauty to home décor, it’s all available at unbeatable prices.

#7 top online marketplace: Mercado Libre

Mercado Libre is one of the top seven online marketplaces in the world, offering a wide range of products and services. It is a great choice for entrepreneurs looking to start an e-commerce business or expand their existing business. With its easy-to-use platform, global reach and secure payment systems, Mercado Libre makes it easier than ever to buy, sell, and manage products online. Its user-friendly search functions and secure payment methods make it an ideal choice for customers looking for a safe and reliable way to shop online.

#8 top online marketplace: Alibaba / Taobao / Tmall

With the wide spread adoption of e-commerce, it is no wonder that online marketplaces have become increasingly popular. Among the most successful are Alibaba, Taobao and Tmall, three of the biggest online marketplaces in China. Each platform offers its own unique advantages, from Alibaba’s extensive range of products to Taobao’s price competitiveness and Tmall’s focus on quality. Together these three platforms provide a comprehensive range of options for those looking to buy or sell goods online.

#9 top online marketplace: Shopee

Shopee is one of the leading online marketplaces in the world, offering a wide range of products and services to its customers. With its easy-to-use platform and online payment methods, shoppers can browse and purchase items with ease. Shopee also has a comprehensive loyalty program that rewards customers for their purchases as well as offering discounts and promotions. The marketplace also has an array of features such as product reviews, customer service, search tools and more that make shopping on Shopee a seamless experience.

#10 top online marketplace: Craigslist Reno

If you are looking for an online marketplace to buy, sell or trade items in the Reno area, Craigslist Reno is a great place to start. With more than 10 top categories and thousands of listings, it’s easy to find what you need with just a few clicks. Whether you are looking for furniture, electronics, cars or clothes, Craigslist Reno has something for everyone. With its wide range of products and services available at competitive prices, it is no wonder why so many people in the Reno area turn to Craigslist Reno as their go-to online marketplace.

 Top marketplaces & choosing the right ecommerce platform: conclusion

Choosing the right ecommerce platform for your business is essential for success. With so many different marketplaces available, it can be difficult to choose the one that will best suit your needs. Fortunately, by assessing the features, pricing and customer support offered by each marketplace, you can make an informed decision and select the platform that is most suitable for your business. As ecommerce continues to grow and evolve, selecting the right marketplace and platform is key to success. It’s important to consider factors such as customer service, security, scalability, pricing plans, and features when deciding on a platform. With the right combination of features and services, businesses can launch their ecommerce store quickly and efficiently.

 

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FIRS Clarifies New Tax Laws, Debunks Levy Misconceptions

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The Federal Inland Revenue Service has said that Nigeria’s newly enacted tax laws are designed to strengthen economic competitiveness, attract investments, and improve long-term fiscal stability.
The agency also clarified that the much-debated four per cent development levy on imported goods is not a new or additional tax burden, but a streamlined consolidation of several existing levies.
According a statement released Wednesday, one of the most misunderstood elements of the new tax framework is the four per cent development levy with the agency explaining that the levy replaces a range of fragmented charges — such as the Tertiary Education Tax, NITDA Levy, NASENI Levy and Police Trust Fund Levy — that businesses previously paid separately.
This consolidation, it said, reduces compliance costs, eliminates unpredictability and ends the era of multiple agency-driven levies. The law also exempts small businesses and non-resident companies, offering protection to firms most vulnerable to economic shocks.
Another major clarification relates to Free Trade Zones. Earlier commentary had suggested that the government was rolling back the incentives that have attracted export-oriented investors for decades. However, the reforms maintain the tax-exempt status of FTZ enterprises and introduce clearer guidelines to preserve the purpose of the zones.
“Under the new rules, FTZ companies can sell up to 25 per cent of their output into the domestic market without losing tax exemptions. A three-year transition period has also been provided to allow firms to adjust smoothly.
“Government officials say the reforms aim to curb abuses where companies used FTZ licences to evade domestic taxes while competing within the Nigerian market”, it said.
With the new measures, Nigeria aligns with global FTZ models in places like the UAE and Malaysia, where the zones function primarily as export hubs for logistics, manufacturing and technology.
The introduction of a 15 per cent minimum Effective Tax Rate for large multinational and domestic companies has also been met with public concern. But the FIRS notes that this policy aligns with a global tax agreement endorsed by over 140 countries under the OECD/G20 framework.
Without this adoption, Nigeria risked losing revenue to other countries through the “Top-Up Tax” mechanism, where the home country of a multinational collects the difference when a host country charges below 15 per cent. By localising the rule, Nigeria ensures that tax revenue from multinational operations remains within its borders.
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CBN Revises Cash Withdrawal Rules January 2026, Ends Special Authorisation

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The Central Bank of Nigeria (CBN) has revised its cash withdrawal rules, discontinuing the special authorisation previously permitting individuals to withdraw N5 million and corporates N10 million once monthly, with effect from January 2026.

In a circular released Tuesday, December 2, 2025, and signed by the Director, Financial Policy & Regulation Department, FIRS, Dr. Rita I. Sike, the apex bank explained that previous cash policies had been introduced over the years in response to evolving circumstances.

However, with time, the need has arisen to streamline these provisions to reflect present-day realities.

The statement said the new set of cash-related policies is designed to reduce the cost of cash management, strengthen security, and curb money laundering risks associated with the economy’s heavy reliance on physical currency.

“These policies, issued over the years in response to evolving circumstances in cash management, sought to reduce cash usage and encourage accelerated adoption of other payment options, particularly electronic payment channels.

“With the effluxion of time, the need has arisen to streamline the provisions of these policies to reflect present-day realities,”

“Effective January 1, 2026, individuals will be allowed to withdraw up to N500,000 weekly across all channels, while corporate entities will be limited to N5 million”, it said.

According to the statement, withdrawals above these thresholds would attract excess withdrawal fees of three percent for individuals and five percent for corporates, with the charges shared between the CBN and the financial institutions.

Daily withdrawals from Automated Teller Machines (ATMs) would be capped at N100,000 per customer, subject to a maximum of N500,000 weekly stating that these transactions would count toward the cumulative weekly withdrawal limit.
The special authorisation previously permitting individuals to withdraw N5 million and corporates N10 million once monthly has been discontinued.

The CBN also confirmed that all currency denominations may now be loaded in ATMs, while the over-the-counter encashment limit for third-party cheques remains at N100,000. Such withdrawals will also form part of the weekly withdrawal limit.

Deposit Money Banks are required to submit monthly reports on cash withdrawals above the specified limits, as well as on cash deposits, to the relevant supervisory departments.

They must also create separate accounts to warehouse processing charges collected on excess withdrawals.

Exemptions and superseding provisions
Revenue-generating accounts of federal, state, and local governments, along with accounts of microfinance banks and primary mortgage banks with commercial and non-interest banks, are exempted from the new withdrawal limits and excess withdrawal fees.

However, exemptions previously granted to embassies, diplomatic missions, and aid-donor agencies have been withdrawn.

The CBN clarified that the circular is without prejudice to the provisions of certain earlier directives but supersedes others, as detailed in its appendices.

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Shippers Council Vows Commitment To Security At Nigerian Ports

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The Nigerian Shippers Council (NSC)has restated its commitment towards ensuring security at Nigerian seaports.
Executive Secretary/Chief Executive Officer of the Council, Dr Pius Akuta, said this in Port Harcourt, while declaring open a one day workshop organized by the Nigerian Shippers Council in collaboration with the Nigerian police( Marin Division).
Theme for the workshop was ‘Facilitating Port Efficiency; The strategic Role of Maritime police “
Akuta who was represented by the Director, Regulatory Services, Nigerian Shippers Council, Mrs Margeret Ogbonnah, said the workshop was to seek areas of collaboration with security agencies at the Ports with a view to facilitating trade
Akuta said the theme of the workshop reflects the desire of the council and the Nigerian police to build capacity of police officers for better understanding and administration of their statutory roles in the Maritime environment.
He said Nigerian seaports has constantly been reputed as one of the Port with the longest cargo dwell in the world, adding,”This is so, because while it takes only six hours to clear a containerized cargo in Singapore Port, seven days in Lome Port, it takes an average of 21 days or more in Nigerian Ports” stressing that this situation which has affected the global perception index on Ease of Doing Business in Nigerian seaports must be addressed.
Akuta said NSC which is the economic regulator of the Ports has the responsibility of ensuring that efficiency is established in the Ports inorder to attract patronages.
“Pursuant to its regulatory mandate, the NSC has been collaborating with several agencies to ensure the facilitation of trade and ease of movement of cargo outside the Ports to avoid congestion”he said.
Also speaking the commissioner of police, Eastern Port Command, Port Harcourt, CP Tijani Fakai, said Maritime police has played some roles in facilitating Ports efficiency.
He listed some of the roles to include ensuring security and crime prevention at the Ports, checking of illegal fishing activities at the Ports, checking of human trafficking and drug smuggling and prevention of fire incident at the Ports.
Represented by ACP, Rufina Ukadike, the CP said police at the Ports have also helped in the decongestion and prevention of unauthorized Anchorage.
He commended the Nigerian Shippers Council for the workshop and assured of continuous collaboration.
Speaking on the dynamics of cargo handling, Deputy Controller of customs, Muhydeen Ayinla Ayoola, said the launching of electronic tracking system and dissolution of controller General Taskforce has helped to ensure efficiency at the Ports.
Ayoola who represented the custom Area Controller Port Harcourt 1 Area command, however raised concerned over rising national security threat , which according to him has affected efficiency at the Ports.
John Bibor
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