Business
FirstBank Changes Names Of UK, Africa Subsidiaries
First Bank of Nigeria Limited has announced a phased corporate name change for its subsidiaries in the United Kingdom and Sub-Saharan Africa.
The bank disclosed this in a statement by the Group Head, Marketing & Corporate Communications, First Bank, Folake Ani-Mumuney, yesterday titled, ‘FirstBank announces a name change of its subsidiaries, reiterates its commitment to boosting cross-border business opportunities in Africa and the world’.
It stated that, “FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the first set of subsidiaries effecting the name alignment.
“They are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana, Senegal and Guinea subsidiaries will be next in the phased name change implementation.”
According to the bank, the name change was being implemented to align the subsidiaries with the parent brand and to enjoy the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of banking leadership.
It stated that this would further enhance the quality-of-service delivery resulting in better brand clarity, uniformity and consistency across all the markets where the Bank operates.
Speaking on the name change, the Chief Executive Officer of FirstBank Group, Dr Adesola Adeduntan, said, “The name change which coincides with FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers first.’’
“The new identity of the subsidiaries contributes to an enhanced brand presence. It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing and extensive business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border businesses including trade and investment opportunities essential to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty.”
Business
NEM Insurance celebrates IWD 2026 with pledge to sustain support for women endeavour
Business
Nigeria: Profit-Taking Persists as NGX Dips Marginally by 0.2%
Business
Wema Bank Admits 10 Startups into Hackaholics 2026
-
News2 days agoNavy Destroys Illegal Refinery In Rivers, Intercepts Stolen Fuel In C’ River
-
News2 days agoYou’re The Backbone Of Our Society, Fubara Salutes Mothers On Mothering Sunday
-
Rivers2 days agoCounty Grammar School Old Boys Elect New Executive
-
Environment2 days agoIllegal Buildings On Embassies’ Land Will Be Demolished – Wike
-
Politics2 days agoHUNDREDS OF LATE BAYELSA DEP GOV’S KINSMEN DUMP PDP FOR APC
-
Politics2 days agoA’Court Voids Rep’s Sack Over Defection To APC
-
Rivers2 days agoElele Alimini Monarch Seeks Government Support … As NGO Trains Leadership Organs In Peace Building, Others
-
Politics2 days agoYou’re Misleading Nigerians, APC Slams ADC Over Poverty Rate Report
