Entertainment

Big Brother Naija 2022 Kicks Off, July 23, 24

Published

3 years ago

July 22, 2022

On Saturday, July 23 and Sunday, July 24, the most watched Nigerian reality TV show, Big Brother Naija will kick off for a seventh edition. The show would get fascinated Nigerians talking again and produce the next coterie of superstars before they are put aside for another set of reality stars, then the cycle continues.
While the reality show has given former contestants the opportunity of a lifetime to see beautiful cities across the globe and travel beyond the shore of Nigeria, more-often-than-not, once the buzz dies, they are left to fend for themselves and rediscover their steps.
Should a prospective reality star go into the house without a proper plan for himself or herself once the show comes to a conclusion, they would be back to square one.
The pampering and fending in Big Brother’s House is only for two-three months, then the media team of the reality show takes care of their image and publicity for the next calendar year before they are allowed to dip their feet into the sea immediately after the reunion show of that season comes to a conclusion.
Once they are back to reality, they have to begin to struggle for endorsement deals, creating a more resourceful career path and becoming a person of value which was their initial aim and objective prior to heading into Big Brother’s House. However, they get lost in the excitement of being talked about for several weeks then fade away into obscurity.
It’s barely a year since WhiteMoney emerged winner of the 2021 Big Brother Naija Shine Ya Eyes edition, albeit, his music career is yet to take off. Life outside the ‘kitchen’ is a different reality, when the fans are no longer watching, it is onerous to carve a career for oneself.
Also, she has continued to remain relevant on social media due to her value. Should she be able to evolve, she would attain her utmost potential.
Meanwhile, housemates such as JayPaul, Arin, Tega Dominic, Beatrice, Adeniyi Lawai, to name a few have been unable to carve a niche for themselves. As a matter of fact, they fizzled out prior to the conclusion of the show. Moreover, they had no storylines during the recently concluded BBNaija Shine Ya Eyes show; collectively, the show was weak.
This is why you do not enter the Big Brother competition with a ‘dream’, most times, it ends up being a ‘pipe dream’. The winner of the 2020 BBNaija Lockdown edition, Laycon showed the world what he was made of with his content and strategy.
Nobody saw him coming, he delivered a gauntlet attack on Nigerians. Gave Nigerians and viewers across the globe a fascinating show on television, then his music projects did the magic outside of the house.
In 2020, you could not escape Laycon. He was everywhere and won the show by a fine margin. The prospective housemates should learn from him, going into the competition means you are building on a foundation you already designed for yourself, your team and most importantly, the brand
Alot of reality stars go into the competition with a ‘vague dream’, abstract to say the least, then they are surprised when nobody buys into their agenda or ploy.
What prospective housemates need to know?
On Saturday, July 23, Nigerians will be introduced to a new set of reality stars. The number of housemates is yet to be confirmed, however, by Sunday night viewers would become more familiar with the direction of the new sea

Entertainment

Funke Akindele’s Behind The Scenes Crosses ?1.77bn

Published

3 days ago

January 9, 2026

The Tide

Funke Akindele’s Behind The Scenes becomes Nollywood’s highest-grossing film of 2025, earning ?1.77bn in under four weeks.

Multi-award-winning actress and producer Funke Akindele has done it again, and this time, the numbers speak louder than applause.

Her latest film, Behind The Scenes, has officially emerged as the highest-grossing Nollywood film of 2025, pulling in an astonishing ?1.767 billion in less than four weeks.

The Tide Entertainment reports that Funke Akindele Makes Box Office History as Behind The Scenes Crosses ?1.77bn
Earlier in its release cycle, the film’s distributor, FilmOne Entertainment, revealed that Behind The Scenes smashed five opening-weekend records, including the highest single-day gross ever recorded on Boxing Day, with ?129.5 million in one day. That announcement already hinted that something unusual was unfolding.

Reacting to the milestone, FilmOne described the moment as both surreal and communal, crediting audience loyalty for pushing the film to the top spot once again as the number-one movie of the weekend. And that sentiment feels accurate. This wasn’t just ticket sales; it was momentum.

What makes this achievement even more striking is that Behind The Scenes is Funke Akindele’s third film to cross the ?1 billion mark. Before now, there was A Tribe Called Judah, and then Everybody Loves Jenifa, a film that didn’t just open big, but went on to become the highest-grossing Nollywood film of all time. At this point, it’s no longer a fluke. It’s a pattern.

Part of Behind The Scenes’ success lies in strategy. The film enjoyed advanced screenings on December 10 and 11, quietly building curiosity and conversation before its nationwide release on December 12. By the time it officially hit cinemas, audiences already felt like they needed to see it.

Then there’s the cast. The film brings together a lineup that feels deliberately stacked: Scarlet Gomez, Iyabo Ojo, Destiny Etiko, Tobi Bakre, Uche Montana, and several others. Familiar faces, strong fan bases, and performances that kept word-of-mouth alive long after opening weekend.

Still, beyond timing and casting, there’s something else at work here. Funke Akindele understands Nigerian audiences. Their humour, their pacing, their emotional buttons. She doesn’t guess, she calculates, experiments, listens, and refines. That understanding has slowly turned into box-office dominance.

Behind The Scenes crossing ?1.77 billion isn’t just another headline; it’s confirmation. Funke Akindele has moved from being a successful actress to becoming one of the most reliable commercial forces Nollywood has ever produced. Three-billion-naira films don’t happen by luck. They happen when storytelling, business sense, and audience trust align.

And right now, that alignment seems firmly in her hands.

Entertainment

Adekunle Gold, Simi Welcome Twin Babies

Published

3 days ago

January 9, 2026

The Tide

Popular Nigerian music stars, Adekunle Kosoko, widely known as Adekunle Gold, and his wife, Simi, have become parents again this time to twins.

The award-winning singer shared the joyful update on his Snapchat story on Wednesday, confirming the expansion of their family.

“Asked God for another child and he blessed me double,” she wrote.

While the couple has not yet disclosed the gender of the newborns, the announcement has sparked an outpouring of warm wishes from admirers, fellow celebrities, and industry colleagues.

Speculation had intensified in December when Simi posted a video on Instagram accompanied by the caption, “From my baby, for my babies.”

The clip showed her with a growing baby bump, fueling anticipation that another child was on the way.

Their latest blessings arrive just weeks after Simi highlighted a scene from Adekunle Gold’s newly released music video, “My Love is the Same,” further stirring excitement among fans.

The Tide Entertainment reports that Adekunle Gold and Simi who tied the knot in 2019 after a long history of friendship and musical synergy remain one of Nigeria’s most admired entertainment power couples. Both artistes were once signed to X3M Music before soaring into mainstream acclaim.

The pair welcomed their first child, Adejare Kosoko, fondly called Deja, in May 2020.

Entertainment

Jesse Flames Opens 2026 With ‘Praise The Lord’ Featuring Magnito

Published

3 days ago

January 9, 2026

The Tide

After closing out 2025 with the release of “Praise the Lord” featuring Magnito, Jesse Flames enters the new year with renewed clarity and purpose, continuing to build a body of work rooted in intention rather than noise. In a moment where Afrobeats is moving faster and louder than ever, his approach remains measured and deliberate, prioritizing meaning, craft, and longevity over momentary attention. The official music video arrives January 10.

Following the momentum of his breakout single “FLEX,” “Praise the Lord” represents a shift from celebration to grounding. Reflective and soulful, the record centers gratitude, growth, and perspective, capturing a quieter confidence that resonates beyond a single moment.

“This song is about recognizing the full picture,” Jesse shares. “The work people see and the work they don’t. The lessons, the setbacks, the growth.”

The collaboration with Magnito, a respected voice in Nigerian hip hop known for his sharp lyricism and cultural authenticity, adds depth and weight to the record, reinforcing its themes of resilience, faith, and self reflection.

Released in December at the height of Detty December, “Praise the Lord” became a natural soundtrack for both celebration and reflection as the year came to a close. With the video arriving in January, the record takes on new meaning, opening the year as a tone setter rather than a reset.

Born in the United States, raised in Festac, Lagos, and now based in London, Jesse Flames brings a global perspective to his sound, blending Afrobeats, hip hop, and melodic soul into something sleek and intentional. His music reflects lived experience and cultural nuance rather than trend chasing.

The Tide Entertainment reports that with over 11 million streams, performances at O2 Brixton Academy and OVO Arena Wembley, and coverage from The Guardian and Business Post Nigeria, Jesse’s rise has been steady and self made. Looking ahead to 2026 and 2027, he is preparing for collaborations with Ice Prince, M.I Abaga, and Smurlee.

“Praise the Lord” ft. Magnito is available now on all streaming platforms.