Entertainment
How Buhari’s Administration Promotes Growth Of Entertainment Industry – Osinbajo
In recognition of the strategic importance of the entertainment and creative sector in growing the Nigerian economy, the Buhari administration has in the past few years introduced several initiatives to harness the abundant potential in the country, according to Vice President Yemi Osinbajo (SAN).
Professor Osinbajo stated this over the weekend in a message delivered at the opening of the Ogidi Studios, a Lagos based world class creative complex hosting recording film production, animation and writing studios owned by the Temple Company.
The Vice President stated that last year the federal government awarded the control of the National Theatre to the Central Bank of Nigeria (CBN) and Bankers Committee. The Bankers committee has committed an investment of N25 billion as initial funding for the development of the Nigerian creative centre at the National theatre Lagos. The centre will receive support from CBN’s creative industry funds initiative that gives financial support to the technical and creative sector at single digit interest rate.
The Bank of Industry in collaboration with the National Council for Arts and Culture also has a N300 million loan package for the creative sector, the package provides the funds to the sector at single digit interest rate with tenure of four to five years.
Speaking about the gains of consistent and deliberate effort by the Buhari Administration over the years, the vice president noted that the sector and the country are now better positioned to benefit from the entire value chain.
He said: “But perhaps more importantly with the Ogidi Studios, Nigeria now operates on the same level of sound and video technology with the major global players now the stars, not just the Nigerian stars, but from all over the world have a place in Lagos that is as good as any studio they have ever recorded in.
World class script writing, music recording, video making and editing can take place under one roof at the Ogidi Studios. The entire value chain in music and entertainment can now be local, so we are at the cusp of a revolution in entertainment, production, creative talent and services and a major economic opening for business in Nigeria.
Continuing, Prof. Osinbajo explained that the world knows that the smart money is already going after the trail. Last year, Netflix opened its first African office here in Lagos and is investing millions of dollars to buy and generate authentic African content in its platform.
“A couple of years earlier, the universal music group established itself firmly and there are many others waiting to make their bid for a bit of the action.” Assuring that with the quality of investments, the future is promising for the sector. He said with the private sector putting its best foot forward in the entertainment industry, the future is certainly looking very bright for the industry and we are all looking forward to the greater investments.
While commending the owners of the Ogidi Studios, for raising the stakes in entertainment industry, Osinbajo said local creative talents can now fulfil their dreams as world class script writing, music recording, video making and editing can take place under one roof at the Ogidi Studios.
Referencing the stories of Burna Boy and Wizkid, who took the entertainment industry by storm and winning the Grammy awards, Prof Osinbajo noted that the environment had been prepared for Nigeria to produce more creative talent across the value chain in the industry.
He said on the 14th of March 2021, the duo of Burna Boy and Wizkid established themselves as amongst the best musicians in the world, following their victory in the Grammys held in Los Angeles, USA.
Entertainment
“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law
In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)
The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.
The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.
Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.
The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.
The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.
Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.
The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.
While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.
According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.
Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.
“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.
The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
