Entertainment
Boomplay Moves To Boost Global Music
Africa’s boomplay announces licensing deal with Warner Music Boom play, the largest music streaming and down load service in Africa was signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roaster of music to the region.
The terms of the partnership allow booms play to distribute Warner Music’s extensive catalogue of more than one million songs to its community, of listeners in ten countries, Cameroon, Cote d’ Ivoire, Ghana, Kenya, Nigeria”, Rwanda, Senegal Tanzania, Uganda and Zambia.
The deal will provide Warner’s artistes with direct mess and exposure to boom play’s millions of users in the region while bringing Boomsplay one step closer to its goal of bringing all music from around the world to Africa.
Joe the CEO of the boomsplayer says ‘major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video anytime and wherever they are we are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the Africa music industry.
On the deal, Dele Kadiri, Boomplay’s General Manager in Nigeria says: “I am totally excited about our licencing deal with Warner Music group. This partnership brings about a huge increase to our catalogue thereby making a variety of music available to millions of Nigerians’.
Alfonso Perez Soto, EVP Eastern Europe, Middle East and Africa, Warner Music adds were happy to partner with Boom-play to bring our amazing artistes music to millions listeners across Africa. The streaming service already has tremendous reach across the continent yet they continue to expand exponential. It is an opportunity that can’t be missed for our artistes to make a whole news legion of fans”.
Perez Soto continued. “I’d like to thank Warner Musicia Charlie Whyte, Mark Latila and Reni Adalevoh for their unstinting support in helping pull this deal together and get it over the line. In the past year Boomsplay has been on the crest of wave, announcing land mark deals with global major labels. Acquiring million of new users monthly and releasing an 10s version in December 2018.
With major labels moving on board, Boomplay is now in strong position to further improve its service offering and defend its leading position in Africa boomplay which has more than 42 million users as February 2019 boasts an expansive catalogue consisting of fire million songs and thousands of videos from local and international acts.
R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.
Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.
“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.
“But I got booed. They even threw plastic bottles at me,” she recalled.
Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.
The Tide Entertainment reports that Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.
The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.
A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.
According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.
The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”
It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.
Nancy Briggs
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