Entertainment
How Davido Conquered Music Industry
Davido had a stellar 2017 and is back at the apex of the Nigerian music industry thanks to hard work and a few other factors.
Following a stellar 2017 where he was crowned as the artiste of the year at various award shows, Davido has picked off from where he stopped and The Tide examines his winning formula.
2017 will go down as one of his best years yet. It was the year where everything he touched turned to the proverbial gold. From singles like, ‘If’ to ’Fall’, Davido scored hits and ended the year on a solid note with ’Fia’ and ’Like dat’.
The singer has kicked off things in 2018 with the same energy as after putting out his single, ’Flora my flawa’, which is making major waves, his features on DJ E Cool’s ‘Ada’ and Larry Gaaga’s ‘Doe’ have also enhanced his reputation as he continues work on his sophomore album
So what exactly has been working for the Omo Baba Olowo? We take a look at five factors that has shaped the success of his career thus far.
Two years ago, Davido signed an international deal with Sony Music which gave birth to the ‘Son of Mercy’ EP.
It was a project that the young artist had hoped will help seal his breakthrough into the international market, so he changed his sound, collaborated with foreign acts and experimented in terms of what he had to offer.
But the E.P failed to do more than a sprinkle in the global waters, hence, he was forced to re-prioritize and identify where his motivation and market lies.
No artist enjoys creating in a vacuum, everyone wants acceptance and a broad audience. So for Davido, it was either for him to be a dog in no man’s land or a king in his homeland.
He made the choice, reverted to the formula that worked and has since enjoyed not just a bigger recognition but increased acceptance of his artistic prowess.
It may sound cliché but hard work has done it for the averagely talented act.
Over the past few years, Davido has put out more singles, featured in more collaborations, released more videos and performed on almost every platform across the world as any other person in the industry.
There has been no days off for him, since he chose this path and the progress has been evidenced in not just his music but his stagecraft.
Davido is putting in the work like someone without a plan b, who has no other choice but to make this succeed in life.
3. Consistently putting out relatable singles and slangs
Davido has been consistent such that everywhere you turn, there is almost a Davido song for every occasion. From ’Back when’ where he tells a story of ‘humble beginnings’, to ‘Skelewu’, where he drops the anthem for a new dance.
On ’Daddy’ with Reminisce, he joins the prayer gang of everyone who seeks wealth while with his singles like ‘Ekuro’, ‘If’, ‘fall’ and ‘flora my flawa’, he has steadily built the lover boy profile and warmed inside into the heart of his female fans.
He has also identified how endearing catch-phrases like ’30 billion in my account’ appeal to his audience and this he has utilised in most of his songs.
One major problem in the Nigerian music industry is the quality of our lyrics.
While we boast of many musicians, they mostly fall short when it comes to writing proper lyrics or creatively being able to capture their ideas into words.
Song writing is accepted as a profession and even rewarded in other parts of the world. It is however an anathema in Nigeria that exists underground but cannot be discussed publicly.
Davido has over the years understood the difference between a musician and a song writer, even though he has ended up being called out for this by several artistes.
There are claims he employed the services of sensational singer Teni Entertainer to ghostwrite on ‘Like dat’ and it does look like that is a ploy he has continued to adopt to get to his envisioned heights.
Entertainment
“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law
In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)
The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.

The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.
Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.
The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.
The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.

Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.
The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.
While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.
According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.
Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.
“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.
Entertainment
World Music Day: Alliance Française Port Harcourt Showcases Talents
The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
Entertainment
PMAN Set To Implement Performance Levy ‘Tomorrow
The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
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