Entertainment

Unveiling Richest Music Video Directors In Nigeria …As Clarence Peters Tops List

Published

11 years ago

October 31, 2014

The time has come when mu
sical video directors are given their right of place in the entertainment industry. Most of them have contributed in catapulting our artistes into the Western world of music. Today every video that surfaces on line or on TV is judged by creativity and imaginable level of the music video director.
Among the richest music video directors are;
(1)   Clarence Peters
Clarence is very strong in the music video game, he still holds sway amidst his contemporaries in terms of creativity. This son of Juju music maestro, Shina Peters as we gathered charges the highest fees to shoot a musical video. Those in the know hinted us that the capital Hull Record label boss, charges more than six million naira to shoot a four minute musical video.
(2)   Sesan Ogunro
This top Nigerian film/music video director has shot music videos for the likes of 2 Face, Sean Tizzle, David. Etc and the least he charges is four million naira.
(3)   Adasa Cookey
He dumped the Telecommunication sector for entertainment and hit pure gold in 2012 when he directed a music video for burn a Boy’s ‘Like To Party”. This music video launched his career. He has worked with DJ exclusive, D’ Prince, Samklef, Ketchup, splash and others.
We gathered that this talented dude’s fees vary. He charges upcoming and established artistes differently, but he will not shoot a video that is less than N1.6 million.
(4)   Matt Max
Mathew Abiodun Aina also known as Matt Max despite the fact that he has been registering low patronage since he got married, his creativity standard still remains one of the best to beat as the cool dude will never settle for less when it comes to shooting good videos.
It was gathered that he charges N1.2 million and above.
(5)   Moemusa
He is a new guy when it comes to directing music videos in Nigeria. With only five years experience he has shot music videos for some of the biggest stars in Nigeria.
His first notable work came out last year when he directed the EME Video “Get Down Tonight”.
His career blew up from there.
He has since directed videos for Wande Coal, Iyanya, Ice Prince, Fuse Odg, Seyi Shay, May D, Dr. Sid and others. He is one of the most sort after music video directors in Nigeria.
He charges N2m Naira and above.
(6)   Olalekan Buri
Olalekan Buari aka unlimited L.A. started his music video career under the tutelage of DJ Tee. He shot his first video in 2009. He directed Black magic’s RANBOW in 2011 and REPETE the following year. His big break came last year when he shot Sean Tizzle’s “Sho Lee,” he also shot a video for Tilla Man. Most of his jobs are done outside the country and his fee varies, but those who know him said he will not settle for peanuts.
(7) Jude Okoye
He is the P-Square video director. Since no one else seems to hire him to do their video, no one can say categorically the exact amount he charges, but we are sure that Jude smiles to the bank on every project he executes for his twin brothers.
(8) Patrick Ellis
He is believed to be a creative genuis. He has lent his creative talents to directing outstanding music videos for several top stars that include Wizkid, Rugged man, Olamide, Samklef, 2 Shotz and Brymo.
(9) Godfather
He needs no introduction in the entertainment clan. He stands as the bridge between Nigerian Entertainment and South African Entertainment industires in 2003, he shot a film ‘ADAORA’ in which he brought. In Zack Orji, Racheal Oniga and Stephanie Okereke.
He shot his first music video for a female artiste Ifeoma, followed by FAZE, P-Square’s “Do Me” and he also did ‘Implication’ by 2 Face and the list became endless.
Godfather is always busy with intrnational projects. He charges heavily according to the currency of the country. In Nigeria his fees runs into millions of naira.
(10) Kemi Adetiba
She is an award winning director, producer and cinematographer. Though she has not don much when it comes to music video directing; she is no doubt making head lines in the men’s world we gathered that she charges N1.2 million.

Entertainment

Funke Akindele’s Behind The Scenes Crosses ?1.77bn

Published

3 weeks ago

January 9, 2026

The Tide

Funke Akindele’s Behind The Scenes becomes Nollywood’s highest-grossing film of 2025, earning ?1.77bn in under four weeks.

Multi-award-winning actress and producer Funke Akindele has done it again, and this time, the numbers speak louder than applause.

Her latest film, Behind The Scenes, has officially emerged as the highest-grossing Nollywood film of 2025, pulling in an astonishing ?1.767 billion in less than four weeks.

The Tide Entertainment reports that Funke Akindele Makes Box Office History as Behind The Scenes Crosses ?1.77bn
Earlier in its release cycle, the film’s distributor, FilmOne Entertainment, revealed that Behind The Scenes smashed five opening-weekend records, including the highest single-day gross ever recorded on Boxing Day, with ?129.5 million in one day. That announcement already hinted that something unusual was unfolding.

Reacting to the milestone, FilmOne described the moment as both surreal and communal, crediting audience loyalty for pushing the film to the top spot once again as the number-one movie of the weekend. And that sentiment feels accurate. This wasn’t just ticket sales; it was momentum.

What makes this achievement even more striking is that Behind The Scenes is Funke Akindele’s third film to cross the ?1 billion mark. Before now, there was A Tribe Called Judah, and then Everybody Loves Jenifa, a film that didn’t just open big, but went on to become the highest-grossing Nollywood film of all time. At this point, it’s no longer a fluke. It’s a pattern.

Part of Behind The Scenes’ success lies in strategy. The film enjoyed advanced screenings on December 10 and 11, quietly building curiosity and conversation before its nationwide release on December 12. By the time it officially hit cinemas, audiences already felt like they needed to see it.

Then there’s the cast. The film brings together a lineup that feels deliberately stacked: Scarlet Gomez, Iyabo Ojo, Destiny Etiko, Tobi Bakre, Uche Montana, and several others. Familiar faces, strong fan bases, and performances that kept word-of-mouth alive long after opening weekend.

Still, beyond timing and casting, there’s something else at work here. Funke Akindele understands Nigerian audiences. Their humour, their pacing, their emotional buttons. She doesn’t guess, she calculates, experiments, listens, and refines. That understanding has slowly turned into box-office dominance.

Behind The Scenes crossing ?1.77 billion isn’t just another headline; it’s confirmation. Funke Akindele has moved from being a successful actress to becoming one of the most reliable commercial forces Nollywood has ever produced. Three-billion-naira films don’t happen by luck. They happen when storytelling, business sense, and audience trust align.

And right now, that alignment seems firmly in her hands.

Entertainment

Adekunle Gold, Simi Welcome Twin Babies

Published

3 weeks ago

January 9, 2026

The Tide

Popular Nigerian music stars, Adekunle Kosoko, widely known as Adekunle Gold, and his wife, Simi, have become parents again this time to twins.

The award-winning singer shared the joyful update on his Snapchat story on Wednesday, confirming the expansion of their family.

“Asked God for another child and he blessed me double,” she wrote.

While the couple has not yet disclosed the gender of the newborns, the announcement has sparked an outpouring of warm wishes from admirers, fellow celebrities, and industry colleagues.

Speculation had intensified in December when Simi posted a video on Instagram accompanied by the caption, “From my baby, for my babies.”

The clip showed her with a growing baby bump, fueling anticipation that another child was on the way.

Their latest blessings arrive just weeks after Simi highlighted a scene from Adekunle Gold’s newly released music video, “My Love is the Same,” further stirring excitement among fans.

The Tide Entertainment reports that Adekunle Gold and Simi who tied the knot in 2019 after a long history of friendship and musical synergy remain one of Nigeria’s most admired entertainment power couples. Both artistes were once signed to X3M Music before soaring into mainstream acclaim.

The pair welcomed their first child, Adejare Kosoko, fondly called Deja, in May 2020.

Entertainment

Jesse Flames Opens 2026 With ‘Praise The Lord’ Featuring Magnito

Published

3 weeks ago

January 9, 2026

The Tide

After closing out 2025 with the release of “Praise the Lord” featuring Magnito, Jesse Flames enters the new year with renewed clarity and purpose, continuing to build a body of work rooted in intention rather than noise. In a moment where Afrobeats is moving faster and louder than ever, his approach remains measured and deliberate, prioritizing meaning, craft, and longevity over momentary attention. The official music video arrives January 10.

Following the momentum of his breakout single “FLEX,” “Praise the Lord” represents a shift from celebration to grounding. Reflective and soulful, the record centers gratitude, growth, and perspective, capturing a quieter confidence that resonates beyond a single moment.

“This song is about recognizing the full picture,” Jesse shares. “The work people see and the work they don’t. The lessons, the setbacks, the growth.”

The collaboration with Magnito, a respected voice in Nigerian hip hop known for his sharp lyricism and cultural authenticity, adds depth and weight to the record, reinforcing its themes of resilience, faith, and self reflection.

Released in December at the height of Detty December, “Praise the Lord” became a natural soundtrack for both celebration and reflection as the year came to a close. With the video arriving in January, the record takes on new meaning, opening the year as a tone setter rather than a reset.

Born in the United States, raised in Festac, Lagos, and now based in London, Jesse Flames brings a global perspective to his sound, blending Afrobeats, hip hop, and melodic soul into something sleek and intentional. His music reflects lived experience and cultural nuance rather than trend chasing.

The Tide Entertainment reports that with over 11 million streams, performances at O2 Brixton Academy and OVO Arena Wembley, and coverage from The Guardian and Business Post Nigeria, Jesse’s rise has been steady and self made. Looking ahead to 2026 and 2027, he is preparing for collaborations with Ice Prince, M.I Abaga, and Smurlee.

“Praise the Lord” ft. Magnito is available now on all streaming platforms.