Entertainment
Unveiling Richest Music Video Directors In Nigeria …As Clarence Peters Tops List
The time has come when mu
sical video directors are given their right of place in the entertainment industry. Most of them have contributed in catapulting our artistes into the Western world of music. Today every video that surfaces on line or on TV is judged by creativity and imaginable level of the music video director.
Among the richest music video directors are;
(1) Clarence Peters
Clarence is very strong in the music video game, he still holds sway amidst his contemporaries in terms of creativity. This son of Juju music maestro, Shina Peters as we gathered charges the highest fees to shoot a musical video. Those in the know hinted us that the capital Hull Record label boss, charges more than six million naira to shoot a four minute musical video.
(2) Sesan Ogunro
This top Nigerian film/music video director has shot music videos for the likes of 2 Face, Sean Tizzle, David. Etc and the least he charges is four million naira.
(3) Adasa Cookey
He dumped the Telecommunication sector for entertainment and hit pure gold in 2012 when he directed a music video for burn a Boy’s ‘Like To Party”. This music video launched his career. He has worked with DJ exclusive, D’ Prince, Samklef, Ketchup, splash and others.
We gathered that this talented dude’s fees vary. He charges upcoming and established artistes differently, but he will not shoot a video that is less than N1.6 million.
(4) Matt Max
Mathew Abiodun Aina also known as Matt Max despite the fact that he has been registering low patronage since he got married, his creativity standard still remains one of the best to beat as the cool dude will never settle for less when it comes to shooting good videos.
It was gathered that he charges N1.2 million and above.
(5) Moemusa
He is a new guy when it comes to directing music videos in Nigeria. With only five years experience he has shot music videos for some of the biggest stars in Nigeria.
His first notable work came out last year when he directed the EME Video “Get Down Tonight”.
His career blew up from there.
He has since directed videos for Wande Coal, Iyanya, Ice Prince, Fuse Odg, Seyi Shay, May D, Dr. Sid and others. He is one of the most sort after music video directors in Nigeria.
He charges N2m Naira and above.
(6) Olalekan Buri
Olalekan Buari aka unlimited L.A. started his music video career under the tutelage of DJ Tee. He shot his first video in 2009. He directed Black magic’s RANBOW in 2011 and REPETE the following year. His big break came last year when he shot Sean Tizzle’s “Sho Lee,” he also shot a video for Tilla Man. Most of his jobs are done outside the country and his fee varies, but those who know him said he will not settle for peanuts.
(7) Jude Okoye
He is the P-Square video director. Since no one else seems to hire him to do their video, no one can say categorically the exact amount he charges, but we are sure that Jude smiles to the bank on every project he executes for his twin brothers.
(8) Patrick Ellis
He is believed to be a creative genuis. He has lent his creative talents to directing outstanding music videos for several top stars that include Wizkid, Rugged man, Olamide, Samklef, 2 Shotz and Brymo.
(9) Godfather
He needs no introduction in the entertainment clan. He stands as the bridge between Nigerian Entertainment and South African Entertainment industires in 2003, he shot a film ‘ADAORA’ in which he brought. In Zack Orji, Racheal Oniga and Stephanie Okereke.
He shot his first music video for a female artiste Ifeoma, followed by FAZE, P-Square’s “Do Me” and he also did ‘Implication’ by 2 Face and the list became endless.
Godfather is always busy with intrnational projects. He charges heavily according to the currency of the country. In Nigeria his fees runs into millions of naira.
(10) Kemi Adetiba
She is an award winning director, producer and cinematographer. Though she has not don much when it comes to music video directing; she is no doubt making head lines in the men’s world we gathered that she charges N1.2 million.
R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.
Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.
“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.
“But I got booed. They even threw plastic bottles at me,” she recalled.
Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.
The Tide Entertainment reports that Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.
The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.
A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.
According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.
The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”
It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.