Opinion
Another Opportunity For Budding Designers
Trade shows generally,
are designed to let entrepreneurs meet many potential customers one-on-one in a brief period of time at a lesser cost. It helps level the playing field for smaller firms. With creative marketing and booth design, small business no doubt can actually appear as substantial as much larger ones.
The fact that trade shows generally take place at a single location and have short runs, which is usually within three days or their about, and brings together thousands of exhibitors and potential customers, in no mean measure, makes it a very powerful marketing medium.
Entrepreneurs, who have tasted the grains of trade shows, always exploit every bit of it as a platform for introducing new products that would have ordinarily cost them a whooping sum to do.
Notable entrepreneurs would tell you that they personally met and are still meeting most of their important clients and suppliers through this marketing medium, making shows a good way to establish and reinforce relationships. Come to think of it, generating sales leads should be the most common reason for any participation even though actual sales at the show may not be ruled out.
When it comes to enhancing one’s image and visibility, the importance of trade shows can never be overemphasized. Establishing a presence in the market-place, no doubt, brings you closer to specific audience that you ordinarily would not have met in a hurry and who knows who holds the key to the expansion of you business?
Two months away from now, Port Harcourt, the capital of Rivers State, will be agog with immigrants from far and near to grace the second edition of Port Harcourt International Fashion Fair. What that means is that emerging designers most especially, will have an opportunity to showcase their potentials to the world.
An assemblage of top designers and models across Africa to celebrate the totality of African Fashion, the Native and Vogue Port Harcourt International Fashion Week is designed as a dual platform to groom emerging designers as well as showcase established ones so as to drive and grow the local fashion industry into sustainable globally competitive brands. On a wider perspective, this will serve as a medium to further develop and influence tourism.
As more African designers now infuse Afrtican inspired themes and fabrics into their designs, the local fashion industry, no doubt, stands the chance of tremendous expansion, making it a highly exportable sector. Invariably impacting on the National GDP.
For me, I see a fertile springboard for budding designers to hone their skills in the business of fashion and style. The creation of “Face of Native and Vogue” and the “Young Designers”. Competition, provides a definitive forum to encourage, inspire and strengthen burgeoning designers through mentorship initiatives.
With entries judged based on originality, creativity and uniqueness in style, the winner of “Face of Native and Vogue” receives a cash prize, while the winner of the “Young Designers Competition” gets a scholarship to attend an international fashion school. This, I think, is not just to inspire budding designers, but also to empower young people.
This is probably why the Rivers State Government, is the principal sponsor of this initiative. Its commitment to fashion as a youth empowerment platform, that equally promotes culture and community while positively improving the nation’s economy, has no doubt endeared it to this all-commendable initiative.
It is no gainsaying the fact that the presence and involvement of the Rivers State Government into this show, gives potential participants an added advantage that must not be toyed with.
This is so because you can be sure of the attraction of prominent VIP attendees and no doubt, as a partner, you enjoy access and brand exposure to vital decision makers, even as your brands have the privilege of publicity through the integrated marketing campaigns nad the showcasing of the event on media platforms.
Serious entrepreneurs would always crave for opportunities as this because it is like raking in more profit at lesser cost. Its gains are enormous, hence, worth exploring. For young designers in Rivers State, I think it is another opportunity to re-valuate reasons for being in business while grapping another chance to break even and soar to greater heights.
Sylvia ThankGod-Amadi
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Empowering Youth Through Agriculture
Quote:”While job seeking youths should continuously acquire skills and explore opportunities within their immediate environment as well as in the global space through the use of digital platforms, government, corporate/ multinational organizations or the organised private sector should generate skills and provide the enabling environment for skills acquisition, through adequate funding and resettlement packages that will provide sustainable economic life for beneficiaries”.
The Governor of Rivers State, Sir Siminalayi Fubara, recently urged youths in the Rivers State to take advantage of the vast opportunities available to become employers of labour and contribute meaningfully to the growth and development of the State. Governor Fubara noted that global trends increasingly favour entrepreneurship and innovation, and said that youths in Rivers State must not be left behind in harnessing these opportunities. The Governor, represented by the Secretary to the State Government, Dr Benibo Anabraba, made this known while declaring open the 2026 Job Fair organised by the Rivers State Government in partnership with the Nigeria Employers’ Consultative Association (NECA) in Port Harcourt. The Governor acknowledged the responsibility of government to create jobs for its teeming youth population but noted that it is unrealistic to absorb all job seekers into the civil service.
“As a government, we recognise our duty to provide employment opportunities for our teeming youths. However, we also understand that not all youths can be accommodated within the civil service. This underscores the need to encourage entrepreneurship across diverse sectors and to partner with other stakeholders, including the youths themselves, so they can transition from being job seekers to employers of labour,” he said. It is necessary to State that Governor Fubara has not only stated the obvious but was committed to drive youth entrepreneurship towards their self-reliance and the economic development of the State It is not news that developed economies of the world are skilled driven economies. The private sector also remains the highest employer of labour in private sector driven or capitalist economy though it is also the responsibility of government to create job opportunities for the teeming unemployed youth population in Nigeria which has the highest youth unemployed population in the subSahara Africa.
The lack of job opportunities, caused partly by the Federal Government’s apathy to job creation, the lack of adequate supervision of job opportunities economic programmes, lack of employable skills by many youths in the country have conspired to heighten the attendant challenges of unemployment. The challenges which include, “Japa” syndrome (travelling abroad for greener pastures), that characterises the labour market and poses threat to the nation’s critical sector, especially the health and medical sector; astronomical increase in the crime rate and a loss of interest in education. While job seeking youths should continuously acquire skills and explore opportunities within their immediate environment as well as in the global space through the use of digital platforms, government, corporate/ multinational organizations or the organised private sector should generate skills and provide the enabling environment for skills acquisition, through adequate funding and resettlement packages that will provide sustainable economic life for beneficiaries.
While commending the Rivers State Government led by the People First Governor, Sir Siminilayi Fubara for initiating “various training and capacity-building programmes in areas such as ICT and artificial intelligence, oil and gas, maritime, and the blue economy, among others”, it is note-worthy that the labour market is dynamic and shaped by industry-specific demands, technological advancements, management practices and other emerging factors. So another sector the Federal, State and Local Governments should encourage youths to explore and harness the abounding potentials, in my considered view, is Agriculture. Agriculture remains a veritable solution to hunger, inflation, and food Insecurity that ravages the country. No doubt, the Nigeria’s arable landmass is grossly under-utilised and under-exploited.
In recent times, Nigerians have voiced their concerns about the persistent challenges of hunger, inflation, and the general increase in prices of goods and commodities. These issues not only affect the livelihoods of individuals and families but also pose significant threats to food security and economic stability in the country. The United Nations estimated that more than 25 million people in Nigeria could face food insecurity this year—a 47% increase from the 17 million people already at risk of going hungry, mainly due to ongoing insecurity, protracted conflicts, and rising food prices. An estimated two million children under five are likely to be pushed into acute malnutrition. (Reliefweb ,2023). In response, Nigeria declared a state of emergency on food insecurity, recognizing the urgent need to tackle food shortages, stabilize rising prices, and protect farmers facing violence from armed groups. However, without addressing the insecurity challenges, farmers will continue to struggle to feed their families and boost food production.
In addition, parts of northwest and northeast Nigeria have experienced changes in rainfall patterns making less water available for crop production. These climate change events have resulted in droughts and land degradations; presenting challenges for local communities and leading to significant impact on food security. In light of these daunting challenges, it is imperative to address the intricate interplay between insecurity and agricultural productivity. Nigeria can work toward ensuring food security, reducing poverty, and fostering sustainable economic growth in its vital agricultural sector. In this article, I suggest solutions that could enhance agricultural production and ensure that every state scales its agricultural production to a level where it can cater to 60% of the population.
This is feasible and achievable if government at all levels are intentional driving the development of the agricultural sector which was the major economic mainstay of the Country before the crude oil was struck in commercial quantity and consequently became the nation’s monolithic revenue source. Government should revive the moribund Graduate Farmers Scheme and the Rivers State School-to-Land agricultural programmes to operate concurrently with other skills acquisition and development programmes. There should be a consideration for investment in mechanized farming and arable land allocation. State and local governments should play a pivotal role in promoting mechanized farming and providing arable land for farming in communities. Additionally, allocating arable land enables small holder farmers to expand their operations and contribute to food security at the grassroots level.
Nigeria can unlock the potential of its agricultural sector to address the pressing needs of its population and achieve sustainable development. Policymakers and stakeholders must heed Akande’s recommendations and take decisive action to ensure a food-secure future for all Nigerians.
By: Igbiki Benibo
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