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Timaya Joins MTN Brand Ambassadors

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Information at our disposal
has it that Enetimi Alfred Odom popularly known as Timaya has joined Telecommunications and ICT giant MTN as a brand ambassador other artistes that were also unveiled include Headies Next rated award winner Seun Morihafen aka Sean Tizzle and Sound Sultan in addition to Dr Sid, Harry Song and Banky W.
It is no doubt that telecommunication companies in Nigeria have in the last four years turned the lives of our stars around for good ensuring they live the good life. Four major Telecom giants MTN, GLO, AIRTEL and ETISALAT have invested about N2 billion in bettering the lots of our entertainers as their brand ambassadors.
A recent report has it that MTN and Glo lead the park with 21 ambassadors each, Etisalat 6, while Airtel has 1. Glo expanded over N600 million on their current ambassadors. MTN, N500 million, Etisalat N190 million and Airtel N30 million. In 2010 P-Square broke the bank when Globacom scooped them up as brand ambassadors with an endorsement fee reportedly worth N240 million. P-Square charges an average of N2 million has performance fee for a show.
Three years earlier, Glo made a full swoop when they signed as ambassadors a host of actors from Nollywood including Chioma Akpota, Desmond Elliot, Uche Jumbo, Mike Ezuruonye, Ini Edo, Ramson Nouah, Monalisa Chinda, Rita Dominic and later Funke Akindele, Kunle Afolanya, Van Vicker and Odunlade Adekola, each deal was worth N10 million to N25 million.
In May 2013, Glo made another swoop, this time signing a handful of prominent B-list musicians such as Omawumi, Waje, Flavour, Bez, M. I., Burna boy Naeto C and Lynxxx and Efya who  all joined Lagbaja, their deals varied but scored an average of N20 million each.
MTN who have been promoting and investing in other aspects of entertainment such as project fame music show, who wants to be a millionaire TV game show and International polo tournament amongst others shocked the industry in 2012 when they picked up Davido as an ambassador for their MTN pulse campaign, a deal reportedly worth N30 million.
It took about 13 months for the next set of endorsement deals to come, this time to past three winners of project fame this include singers like Iyanya N40 million, Mike Anyansodo N10 million, Chidinma N20 million and Praize N20 million. The deal came shortly after MTN has poached actor Hafeez Saka Oyetoro who made a famous move from another Telecom Company Etisalat in a sensational deal reportedly worth N25 million.
MTN then went on an endorsement spree signing on some of the biggest contemporary Nigerian musicians like Wizkid N45 million, Tiwa Savage N30 million, KCee N25 million and later on, Don Jazzy along with younger brother D’ Prince. The telecommunication giant added a new set of artistes to its rich list of brand ambassadors at an event held on Wednesday April 30, 2014 in Victoria Island Lagos.
The company unveiled amongst others Timaya and fast rising hiphop artiste cum Headies award winner Seun Morihafen aka Sean Tizzle. The unveiling completes an exclusive constellation of some Nigerian’s finest hiphop artistes who are doing amazingly well in their musical careers and also serve as MTN brand ambassadors. The addition of Timaya and Seun Tizzle brings to 21 the number of MTN brand ambassadors.
Banky  W., Harrybong, Dr Sid and Sound Sultan were recently announced as the ICT Company’s brand ambassadors just as the contracts of Iyanga, Mbuk, Wizkid and a host of others including Yaw Nedu, Mama Gee, Saka and Nkem Owoh aka Osuofia were renewed. Etisalat also broke record when they unveiled star actress, Genevieve Nnaji as their brand ambassador in a deal reportedly worth N100 million.
Culled from Encomium Magazine.

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“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law

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In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)

The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.

The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.

Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.

The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.

The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.

Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.

The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.

While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.

According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.

Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.

“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.

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World Music Day: Alliance Française Port Harcourt Showcases Talents

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The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.

The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.

The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.

The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.

In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.

The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.

Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.

Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.

While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.

Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.

According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.

She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.

She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.

She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.

It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.

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PMAN Set To Implement Performance Levy  ‘Tomorrow

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The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.

 

This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.

 

According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.

 

He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.

 

However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).

 

Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.

 

He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.

 

Nancy Briggs

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