Business
Samsung Spanks Apple In Earnings, Sales
Apple has elicited a lot of hand-wringing by investors and fans alike lately, even as its chief competition, Samsung, seems to be prompting nothing but applause. According to report, it turns out that selling a wider variety of phones and tablets is a good strategy, after all.
While Apple was on its way to the company’s first profit decline in almost a decade during the first three months of the year, Samsung’s net profit grew 42 percent in the same period to 7.2 trillion won – about $6.5 billion US – from 5 trillion won a year earlier.
It was a record-setting quarter for the Korean consumer electronics maker..
“Our business earnings grew from the previous quarter driven by an increase in smartphone sales and decreased marketing expenses,” Hyun Joon Kim, Samsung’s vice president of mobile planning told analysts.
In other words, Samsung sold more phones while pumping less money into marketing. Kim further pinned the quarter’s success on sales of its flagship smartphone, the Galaxy S3, and its oversized Galaxy Note 2 handset.
Research firms underscored the two companies’ divergent financial performance with units shipped. “Samsung shipped almost two times more smartphones and grew nine times faster than Apple during the quarter,” said Strategy Analytics Executive Director Neil Mawston in a report digging into the first quarter.
Another research firm, Juniper Analytics, estimates Samsung shipped 68 million smartphones during the first quarter, accounting for approximately 34% of the 200 million smartphones sold. Apple in contrast, sold north of 37 million iPhones during the same quarter.
The quarter met with the guidance Samsung had earlier provided, but it was all the more impressive because the company pulled it off despite being forced to pay out an estimated $600 million to Apple, and even before it dropped its next-generation smartphone, the S4, (which just went on sale in the United States over the weekend). The S4 is expected to keep the Samsung streak going, and one would think ought to light a fire beneath Apple.
Apple has stubbornly resisted offering a lower-priced iPhone, or a handset with a significantly larger screen-size (older, discounted models don’t count as a true lower price effort). In the tablet space it has been more willing to experiment, and has had great success with its smaller, and lower priced iPad Mini.
But with Samsung on a roll, and showing no signs of letting up on its variety of offerings, Apple may be forced to rethink its strategy. The pressure will be on for Apple to come up with its own plan to expand into new markets, and beyond the premium category that it has dominated for so long.
Until it does, you can expect the applause for Samsung to continue
Business
Boat Mishap Kills Pastor, Wife And Church Members In Brass Water
Business
Rivers Workers Seek Scrapping Of Contributory Pension Scheme
Business
FG Begins South-West Tour To Promote New Cooperative Bank
-
Featured5 days agoWASSCE: RSG Distributes Science Materials To Secondary Schools
-
News5 days ago
RSG Reaffirms Commitment To Quality Education
-
Niger Delta5 days agoFubara Charges Graduands On Discipline, Professionalism … As IAUE Holds 44th Convoc
-
News3 hours agoFG To Unveil Radio Station For Adult Education
-
News3 hours agoFubara, Wife Hail Tinubu’s Renewed Hope Initiative …As Over 6,800 Families Benefit From Largesse In Rivers
-
News3 hours agoAfenifere Raises Alarm Over Attacks On Oyo Schools …Says Yorubaland Now Under Siege
-
News3 hours agoIsaac Boro Memorial: N’Delta Still Bleeds For Justice -MOSIEND
-
News3 hours agoRSG Commends Anglican Church’s Contributions To State’s Dev
