Opinion
Between Hospitality Industry And Culture Promotion
As tourism is sensitive
to economic activity, so does culture provide stable earnings, even though it is not a spectacular net earner of foreign exchange for developing countries such as Nigeria.
In some countries, culture tends to improve the economy at a higher rate than merchandise exports and it is important for Nigeria to key in.
Given the induced effect of tourism on hotels and other activities such as building, agriculture and infrastructure, culture can be promoted through the hospitality industry. The benefits from culture and tourism are realistic and could be projected and accelerated by the hospitality industry. Hoteliers should recognise that in partial fulfillment of their responsibilities, the possibility of promoting culture by way of organising cultural events is a worthwhile venture.
It should not be seen as an unnecessary investment and worthless spending but should be regarded as a flexible adventure to overcome seasonal problems and stress.
No country can achieve a rapid growth of tourist potential until the greater part of the tourism sector is developed. We should bear in mind that tourism and culture go together, and so culture can not be distanced from the hospitality industry considering their economic importance to maximise returns to the tourist industry.
Cultural promotion is one of the advantages tourism brings to the society. That is why the Rivers State government plays a major role in organising the annual cultural carnival; and since its inception few years ago, the prospect has been promising. It is important that the private sector take advantage of this prospect by investing in tourism and culture promotion. These are more likely to provide realistic assessment, know-how and knowledge of the requirements of tourists and their culture-related activities.
While venturing into these investments, hoteliers have to embark on what is called cooperative promotion campaigns to provide a comprehensive tour of regional attractions. Marketing of our local cultures by the hospitality industry might help to extend the tourist season and increase the duration of hotel occupancy, thereby raising the profits of hotels.
It behoves the Rivers State Ministry of Culture and Tourism to build tourism centres so as to attract foreign and local visitors. If there are frequent visitors to the tourism centres, the state will witness improved economy, high employment opportunities for youths, high standard of living for the citizenry while the hotels experience high patronage.
There is need for the private sector organisations in the state including hotels to collaborate with the Rivers State Government to sustain the culture and tourism industry by investing in tourism centres, such as conference centres, amusement parks, museums cultural centres, wild life conservation centres and other tourist attraction centres. To achieve maximum returns from tourism investment, it is necessary to concentrate it in priority areas where consumer preferences are certain.
The creation of mini-cultural centres in parts of the state will provide a good link between culture and tourism.
Shedie Okpara
Opinion
Time and Season Can Tell
Opinion
Why Adaeze Deserves A Second Chance
Opinion
Empowering Youth Through Agriculture
Quote:”While job seeking youths should continuously acquire skills and explore opportunities within their immediate environment as well as in the global space through the use of digital platforms, government, corporate/ multinational organizations or the organised private sector should generate skills and provide the enabling environment for skills acquisition, through adequate funding and resettlement packages that will provide sustainable economic life for beneficiaries”.
The Governor of Rivers State, Sir Siminalayi Fubara, recently urged youths in the Rivers State to take advantage of the vast opportunities available to become employers of labour and contribute meaningfully to the growth and development of the State. Governor Fubara noted that global trends increasingly favour entrepreneurship and innovation, and said that youths in Rivers State must not be left behind in harnessing these opportunities. The Governor, represented by the Secretary to the State Government, Dr Benibo Anabraba, made this known while declaring open the 2026 Job Fair organised by the Rivers State Government in partnership with the Nigeria Employers’ Consultative Association (NECA) in Port Harcourt. The Governor acknowledged the responsibility of government to create jobs for its teeming youth population but noted that it is unrealistic to absorb all job seekers into the civil service.
“As a government, we recognise our duty to provide employment opportunities for our teeming youths. However, we also understand that not all youths can be accommodated within the civil service. This underscores the need to encourage entrepreneurship across diverse sectors and to partner with other stakeholders, including the youths themselves, so they can transition from being job seekers to employers of labour,” he said. It is necessary to State that Governor Fubara has not only stated the obvious but was committed to drive youth entrepreneurship towards their self-reliance and the economic development of the State It is not news that developed economies of the world are skilled driven economies. The private sector also remains the highest employer of labour in private sector driven or capitalist economy though it is also the responsibility of government to create job opportunities for the teeming unemployed youth population in Nigeria which has the highest youth unemployed population in the subSahara Africa.
The lack of job opportunities, caused partly by the Federal Government’s apathy to job creation, the lack of adequate supervision of job opportunities economic programmes, lack of employable skills by many youths in the country have conspired to heighten the attendant challenges of unemployment. The challenges which include, “Japa” syndrome (travelling abroad for greener pastures), that characterises the labour market and poses threat to the nation’s critical sector, especially the health and medical sector; astronomical increase in the crime rate and a loss of interest in education. While job seeking youths should continuously acquire skills and explore opportunities within their immediate environment as well as in the global space through the use of digital platforms, government, corporate/ multinational organizations or the organised private sector should generate skills and provide the enabling environment for skills acquisition, through adequate funding and resettlement packages that will provide sustainable economic life for beneficiaries.
While commending the Rivers State Government led by the People First Governor, Sir Siminilayi Fubara for initiating “various training and capacity-building programmes in areas such as ICT and artificial intelligence, oil and gas, maritime, and the blue economy, among others”, it is note-worthy that the labour market is dynamic and shaped by industry-specific demands, technological advancements, management practices and other emerging factors. So another sector the Federal, State and Local Governments should encourage youths to explore and harness the abounding potentials, in my considered view, is Agriculture. Agriculture remains a veritable solution to hunger, inflation, and food Insecurity that ravages the country. No doubt, the Nigeria’s arable landmass is grossly under-utilised and under-exploited.
In recent times, Nigerians have voiced their concerns about the persistent challenges of hunger, inflation, and the general increase in prices of goods and commodities. These issues not only affect the livelihoods of individuals and families but also pose significant threats to food security and economic stability in the country. The United Nations estimated that more than 25 million people in Nigeria could face food insecurity this year—a 47% increase from the 17 million people already at risk of going hungry, mainly due to ongoing insecurity, protracted conflicts, and rising food prices. An estimated two million children under five are likely to be pushed into acute malnutrition. (Reliefweb ,2023). In response, Nigeria declared a state of emergency on food insecurity, recognizing the urgent need to tackle food shortages, stabilize rising prices, and protect farmers facing violence from armed groups. However, without addressing the insecurity challenges, farmers will continue to struggle to feed their families and boost food production.
In addition, parts of northwest and northeast Nigeria have experienced changes in rainfall patterns making less water available for crop production. These climate change events have resulted in droughts and land degradations; presenting challenges for local communities and leading to significant impact on food security. In light of these daunting challenges, it is imperative to address the intricate interplay between insecurity and agricultural productivity. Nigeria can work toward ensuring food security, reducing poverty, and fostering sustainable economic growth in its vital agricultural sector. In this article, I suggest solutions that could enhance agricultural production and ensure that every state scales its agricultural production to a level where it can cater to 60% of the population.
This is feasible and achievable if government at all levels are intentional driving the development of the agricultural sector which was the major economic mainstay of the Country before the crude oil was struck in commercial quantity and consequently became the nation’s monolithic revenue source. Government should revive the moribund Graduate Farmers Scheme and the Rivers State School-to-Land agricultural programmes to operate concurrently with other skills acquisition and development programmes. There should be a consideration for investment in mechanized farming and arable land allocation. State and local governments should play a pivotal role in promoting mechanized farming and providing arable land for farming in communities. Additionally, allocating arable land enables small holder farmers to expand their operations and contribute to food security at the grassroots level.
Nigeria can unlock the potential of its agricultural sector to address the pressing needs of its population and achieve sustainable development. Policymakers and stakeholders must heed Akande’s recommendations and take decisive action to ensure a food-secure future for all Nigerians.
By: Igbiki Benibo
-
Sports3 days ago2026 WC: Nigeria, DR Congo Awaits FIFA Verdict Today
-
Politics3 days ago
ADC, PDP, LP Missing As INEC Set For By- Elections In Rivers
-
Environment3 days agoOxfam, partners celebrate 5 years of climate governance programmes in Nigeria
-
Politics3 days ago
FG’s Economic Policies Not Working – APC Chieftain
-
Politics3 days ago2027: Diri Unveils RHA LG Coordinators, APC Congress Panel
-
Politics3 days agoReps To Meet,’Morrow Over INEC’s 2027 Election Timetable
-
Politics3 days agoGroup Continues Push For Real Time Election Results Transmission
-
Sports3 days ago
Sunderland Overcome Oxford Challenge
