Opinion
Good Conduct, Not Re-Branding For Nigerians
We were taught in an AIDS awareness campaign seminar in Port Harcourt as teenagers in secondary school in 2003 that good conduct is the only way to stop the Acquired Immune Deficiency Syndrome (AlDs)and not the irritant condom some other HIV/AIDS activists preached. We agreed then. I still agree now.
Since good conduct-moral uprightness; will entail that, the issue of sex before marriage will not occur; same goes to the image of a country. I put it this way, ‘good conduct and not re-branding’. Yes! No amount of image laundering (re-branding) will change the perception of the peoples of the world about Nigeria if the Nigerian citizenry are not behaving in a proper way.
Thus, so long as there are scandals, corruption, drug trafficking, terrorism, killing etc, the world will see Nigeria as a bad place and Nigerians as bad people. Nigeria: Good People, Great Nation, will be a rubbish rant if her people refuse to show attitudinal change. Irrespective of the ratio involved in this colossal damage, the truth is that they are Nigerians and are seen as such world over.
Our re-branding was faked; it is a masquerade and so, a deceit. It is also counter-productive, just like in the condom case of AIDS. It puts a tag of lie to any other claim of good people in Nigeria since the deceit (re-branding) received a nod of authority from the government. Nigeria: Good People, Great Nation! Without first c1eaning the hearts and inimical attitude of her people? These words sound propagandistic.
Not long after the re-branding campaign, a Nigerian messed up again. This time around, it was in an act of terrorism and suicide bombing. The ‘Good People, Great Nation’ found herself in hot waters of image scandal. Nigeria was immediately enrolled in the United States ‘special list’ of terrorist countries. How many drug cases have we witnessed since then? Avalanche, I dare say. The post-election mayhem, killing of corps members in the North and kidnapping of corps members in Rivers State. Which good people will kill and kidnap corps members who are serving their country (great nation)? Good people, indeed!
In a minute, let us critically review that rebranding language: Good People, Great Nation. The second part will lead to the first part since there will be no good people without a great nation. Sweet as it sounds, it looks ephemeral from the word go. It lacks the truth or evidence that comes with such potent and superlative words.
Let us look at the second part, “Great Nation.” Dr Dora Akunyili and her team, were simply optimistic here or were they rather liars? The sentence did not show future belief which is the hallmark of optimism. At the time of this re-branding, we could boast of good roads, electricity, neat and efficient airports, fine housing scheme, employment and good welfare.
In fact, within that period, the World Bank released a figure of $2,398.78 per person per annum in July, 2010. This shows a per capita income of $3.00 a day! That period also witnessed strike action from university lecturers for what they termed, “the neglect of educators, education and knowledge”. It was still then that the proposed N18,000 about $114.73 minimum wage was being advocated, though it was rejected by most governors. Are these features of a great nation? Then where is the greatness and honor in all these? Deceit is in the offing.
Good people? The ‘Etteh-gate’ and subsequent Kun fu, boxing and war of words that greeted the nation’s House of Representatives were within the period of re-branding Nigeria. Check Nigerian newspapers online, you will see where that free for all fight is hoisted. That is the image of Good People. What about that grand welcome and reception that was given to an ex-convict? The many cases of corrupt government officials and bank executives standing trial; the endless drug trafficking cases, kidnapping, killing, rape etc? Does this make a good people?
The greed of government officials exemplified by their pay is another thing here. Some call it ‘jumbo pay’, it is criminal to me. Most Nigerians are dying of hunger and our leaders are receiving criminal pay. Imagine per capita incomes of $3.00and our leaders are taking home criminal pay. Remember that CBN Governors (Lamido Sanusi) convocation lecture at Benin? 25 per cent of the country’s overhead cost being consumed by the legislative arm of government alone.
I will analyze our leaders pay using the legislative arm of government because of Demeji Bankole’s case. House of Representative members collect N28.9 million quarterly allowances before July, 2010 when it was raised to N41 million, excluding their salaries. This was even posited recently by the embattled ex-speaker, as a defense on the N10 billion loan.
A senator’s take home at the end of the year is about N351 million while that of a member of House of Representatives is about N147 million. If the pay of a senator is shared to all Nigerians, everybody will receive above N2 million. Whereas, a senior accountant in local government receive about N110,00O, giving him an annual pay that is less than N1.4 million. His yearly salary is less than what he will receive if a single senator shares his pay for one year to every Nigeria. Is that not wicked? So, where are the good people? And where is the love our leaders profess they have for their subjects?
Good attitude and morally upright behaviour will change our image than any well composed words; irrespective of the writer or poet that composed such words. The money spent during the re-branding crusade is an imprudent spending as we have found out today. So, changing the attitude of Nigerians is far more important to those sweet words.
Hon. Bankole’s case is another setback to that crusade. I know that Hon Bankole is innocent until proven otherwise but his arrest and trial alone is inimical to the office of Speakership of the House of Representatives and the re-branding crusade itself. Another twist to it is that the case, if properly handled, can help our country’s image.
This will happen when everybody that is guilty in that case is severely punished; even if it is the whole members of the House and the lending bank. The punishment I proffer here is not that mediocre jail terms the court do dish out but a huge jail term that will serve as a deterrent to would-be offenders in the future. This way, we will instill fairness and drive away or minimize this shame called corruption without spending a dime.
Nigeria: Good people, Great Nation will be achieved not by the number of times we echoed the words nor the amount of newspaper advertorial space and broadcast commercial time, but by our good hearts in dealing with others, shunning of corruption, drug trafficking etc and developing our country. This is the re-branding we need and not the deceit we engaged earlier.
What we need now is good conduct and not paper re-branding.
Temple, a public affairs analyst, writes from Port Harcourt.
Uwalaka Temple
From all indications, Nigeria possesses enough human and material resources to become a true economic powerhouse in Africa. According to the National Population Commission (NPC, 2023), the country’s population has grown steadily within the last decade, presently standing at about 220 million people—mostly young, vibrant, and innovative. Nigeria also remains the sixth-largest oil producer in the world, with enormous reserves of gas, fertile agricultural land, and human capital.
Yet, despite this enormous potential, the country continues to grapple with underdevelopment, poverty, unemployment, and insecurity. Recent data from the National Bureau of Statistics (NBS, 2023) show that about 129 million Nigerians currently live below the poverty line. Most families can no longer afford basic necessities, even as the government continues to project a rosy economic picture.
The Subsidy Question
The removal of fuel subsidy in 2023 by President Bola Ahmed Tinubu has been one of the most controversial policy decisions in Nigeria’s recent history. According to the president, subsidy removal was designed to reduce fiscal burden, unify the foreign exchange rate, attract investment, curb inflation, and discourage excessive government borrowing.
While these objectives are theoretically sound, the reality for ordinary Nigerians has been severe hardship. Fuel prices more than tripled, transportation costs surged, and food inflation—already high—rose above 30% (NBS, 2023). The World Bank (2023) estimates that an additional 7.1 million Nigerians were pushed into poverty after subsidy removal.
A Critical Economic View
As an economist, I argue that the problem was not subsidy removal itself—which was inevitable—but the timing, sequencing, and structural gaps in Nigeria’s implementation.
- Structural Miscalculation
Nigeria’s four state-owned refineries remain nonfunctional. By removing subsidies without local refining capacity, the government exposed the economy to import-price pass-through effects—where global oil price shocks translate directly into domestic inflation. This was not just a timing issue but a fundamental policy miscalculation.
- Neglect of Social Safety Nets
Countries like Indonesia (2005) and Ghana (2005) removed subsidies successfully only after introducing cash transfers, transport vouchers, and food subsidies for the poor (World Bank, 2005). Nigeria, however, implemented removal abruptly, shifting the fiscal burden directly onto households without protection.
- Failure to Secure Food and Energy Alternatives
Fuel subsidy removal amplified existing weaknesses in agriculture and energy. Instead of sequencing reforms, government left Nigerians without refinery capacity, renewable energy alternatives, or mechanized agricultural productivity—all of which could have cushioned the shock.
Political and Public Concerns
Prominent leaders have echoed these concerns. Mr. Peter Obi, the Labour Party’s 2023 presidential candidate, described the subsidy removal as “good but wrongly timed.” Atiku Abubakar of the People’s Democratic Party also faulted the government’s hasty approach. Human rights activists like Obodoekwe Stive stressed that refineries should have been made functional first, to reduce the suffering of citizens.
This is not just political rhetoric—it reflects a widespread economic reality. When inflation climbs above 30%, when purchasing power collapses, and when households cannot meet basic needs, the promise of reform becomes overshadowed by social pain.
Broader Implications
The consequences of this policy are multidimensional:
- Inflationary Pressures – Food inflation above 30% has made nutrition unaffordable for many households.
- Rising Poverty – 7.1 million Nigerians have been newly pushed into poverty (World Bank, 2023).
- Middle-Class Erosion – Rising transport, rent, and healthcare costs are squeezing household incomes.
- Debt Concerns – Despite promises, government borrowing has continued, raising sustainability questions.
- Public Distrust – When government promises savings but citizens feel only pain, trust in leadership erodes.
In effect, subsidy removal without structural readiness has widened inequality and eroded social stability.
Missed Opportunities
Nigeria’s leaders had the chance to approach subsidy removal differently:
- Refinery Rehabilitation – Ensuring local refining to reduce exposure to global oil price shocks.
- Renewable Energy Investment – Diversifying energy through solar, hydro, and wind to reduce reliance on imported petroleum.
- Agricultural Productivity – Mechanization, irrigation, and smallholder financing could have boosted food supply and stabilized prices.
- Social Safety Nets – Conditional cash transfers, food vouchers, and transport subsidies could have protected the most vulnerable.
Instead, reform came abruptly, leaving citizens to absorb all the pain while waiting for theoretical long-term benefits.
Conclusion: Reform With a Human Face
Fuel subsidy removal was inevitable, but Nigeria’s approach has worsened hardship for millions. True reform must go beyond fiscal savings to protect citizens.
Economic policy is not judged only by its efficiency but by its humanity. A well-sequenced reform could have balanced fiscal responsibility with equity, ensuring that ordinary Nigerians were not crushed under the weight of sudden change.
Nigeria has the resources, population, and resilience to lead Africa’s economy. But leadership requires foresight. It requires policies that are inclusive, humane, and strategically sequenced.
Reform without equity is displacement of poverty, not development. If Nigeria truly seeks progress, its policies must wear a human face.
References
- National Bureau of Statistics (NBS). (2023). Poverty and Inequality Report. Abuja.
- National Population Commission (NPC). (2023). Population Estimates. Abuja.
- World Bank. (2023). Nigeria Development Update. Washington, DC.
- World Bank. (2005). Fuel Subsidy Reforms: Lessons from Indonesia and Ghana. Washington, DC.
- OPEC. (2023). Annual Statistical Bulletin. Vienna.
By: Amarachi Amaugo