Business
Guinness Introduces Top Malt
Guinness Nigeria PLC has increased its malt brand of products to two with the introduction of TOP MALT into the market. Before now, the firm had only Malta Guinness in its Malt portfolio.
The new TOP MALT was launched in Aba last Wednesday for the South East and South South regional markets with the management of Guinness Nigeria PLC explaining that the nutritious drink was introduced to cater for consumers with low income who could not afford Malta Guinness.
“We have made our mark within the industry, and especially the malt drink category, with our highly nutritious and market leading MALTA GUINNESS drink. However, we are aware that even at the best available price point, we are still unable to address the needs of the 60 per cent of the population which makes less that Nl0, 000 per month,” the Customer Marketing Manager, Commercialisation, Gbenga Olujitan, told newsmen during Media launch of the product at Binez Hotels, Aba.
The marketing manager added that TOP MALT will bridge the gap between the premium brands and more mainstream players and offer a nutritional alternative for those who are more economically challenged at a more accessible price point.”
Describing TOP MALT as nutritious and affordable, Gbenga said it was developed for the Nigerian consumers as the company was inspired by the passion of Nigeria , adding that “TOP MALT can be classified as 100 per cent Naija born bred.”
Area Sales Managers of the company on hand for the launch, including Alex Okereke (Port Harcourt), Tony Ikogwe (Port Harcourt West), Uche Mba (Owerri) and Nathaniel Shofarasin (Aba), all took turns to offer explanations on why Top malt was introduced and their expectations of its performance in the market.
They maintained that Malta Guinness still dominates the malt drinks market in Nigeria.
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NAFDAC Decries Circulation Of Prohibited Food Items In markets …….Orders Vendors’ Immediate Cessation Of Dealings With Products
Importers, market traders, and supermarket operators have therefore, been directed to immediately cease all dealings in these items and to notify their supply chain partners to halt transactions involving prohibited products.
The agency emphasized that failure to comply will attract strict enforcement measures, including seizure and destruction of goods, suspension or revocation of operational licences, and prosecution under relevant laws.
The statement said “The National Agency for Food and Drug Administration and Control (NAFDAC) has raised an alarm over the growing incidence of smuggling, sale, and distribution of regulated food products such as pasta, noodles, sugar, and tomato paste currently found in markets across the country.
“These products are expressly listed on the Federal Government’s Customs Prohibition List and are not permitted for importation”.
NAFDAC also called on other government bodies, including the Nigeria Customs Service, Nigeria Immigration Service(NIS) Standards Organisation of Nigeria (SON), Nigerian Ports Authority (NPA), Nigerian Maritime Administration and Safety Agency (NIMASA), Nigeria Shippers Council, and the Nigeria Agricultural Quarantine Service (NAQS), to collaborate in enforcing the ban on these unsafe products.
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