Entertainment
Nigerian Entertainers With Biggest Endorsement Deals
Don Jazzy
The Nigeria entertainment
industry is filled with loads of talents where music stars and actresses are in serious competition with one another on who makes it to the top or gets the biggest recognition.
Aside pursuing their personal dreams in the industry, they also hope to get supports from corporate bodies which include MTN, Globacom, Etisalat, Airtel, Loya Milk, Konga among others. Amongst the Nigerian entertainers with biggest endorsement deals are:
IYANYA
The Ibibio hiphop singer, Iyanya who won the maiden MTN project fame contest in 2008, has made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60m and also has a $350,000 (N57m) endorsement deal with Zinox computers. On October 16, 2013, Iyanya became the new ambassador for solo phones Nigeria, a mobile phone company situated at Computer Village, Ikeja. The one year deal is allegedly worths $220,000 (N35m). In addition, Iyanya got a 2014 Toyota prado from the deal.
P-SQUARE
The hip-hop singing duo has been in the frontline of entertainment in Africa. The star singers, Peter and Paul Okoye known as P-Square have been dominant Globacom ambassadors and these deals have a subject of envy among colleagues.
The music stars are a hardworking set of dancers and singers. P-Square’s deal with the same outfit goes for N140m. One of them Peter Okoye is the face of Olympic Milk deals, swelling their endorsement status.
D’BANJ
The ‘emergency’ crooner D’banj in the year back clinched N100m deal with Telecom giant Globacom. In October 2014, D’banj signed a lucrative endorsement deal worth N50m with Applel Beats by Dre. The Koko master also got his own customised head phones which will be launched in December. He also became ambassador for Ciroc drink in Nigeria along with Banky W, the music star also signed a deal with mobile phones company slot worth N10m and was also given a brand new red porsche car.
GENEVIEVE NNAJI
A breakdown of Genevieve’s multiple endorsements revealed that the delectable Thespian made $100,000 as the brand ambassador of Range Rover Evogue. Interestingly, she was given the option of keeping the posh ride worth over N10m and $50,000 (N82m).
Genevieve was on song again in February 2014, when telecom giant Etisalat signed her to feature on the brand campaign activities specifically assigned the easy flex account. The sweet faced and adorable role interpreter arguably made a whopping N100m.
The polo deal is put in the region of N70m while the Cintron drink rakes about N50m for the actress. Recall she was once face of Lux in Africa which also earned her millions of naira.
DAVIDO
The Aye crooner has deals with MTN pulse and Guiness Nigeria. While the Guiness deal amount is not known, his MTN contract is reported to have made the Omo Baba Olowo N30m plus richer. Also a pepsi ambassador, Davido weeks back signed about N100m deal with the brand. Considering that Davido has a billionaire father, he may not rely on endorsement deals except for a status symbol.
WIZKID
In 2015, Wizkid clinched N120m from Glo on a two year deal which means he will be paid N60m every year. In June he marked his 25 birthday with a renewal of his contract with Pepsi where he was paid $350,000. On October 23, 2013, Wizkid signed an endorsement deal with Guiness for the Guiness world of more concert which also earned him millions of naira.
BANKY W
The R&B singer and E.M.E record label boss Banky W is smiling to the banks with his whopping N100m endorsement deal with Samsung mobile as well as his endorsement with MTN. He is also a brand ambassador of Ciroc, Ultra premium Vodka
DON JAZZY
Don Jazzy has become the face of hip-hop music in Nigeria. The CEO of Mavins records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya milk where he got nothing less than N50m. His N25m deal with MTN has also been renewed. Don Jazzy is also Samsung, Konga and Johnnie Walker ambassadors thereby summing his endorsement to over N100m.
TIWA/SAVAVE
Tiwa Savage has been involved in many youth empowerment and breast cancer screening projects across Nigeria. Savage helped raise money for an organisation that helped build schools in her home town. In July 2013, Savage signed an endorsement deal with MTN Nigeria reportedly worth N30m. She also signed endorsement deals with Pepsi, Forte Oil and Maggi which has made her the richest female artiste in Nigeria.
OMOTOLA JALADE-EKEINDE
Highly popular Nollywood actress and her second daughter Meriah Ekeinde are now brand ambassadors of knorr owned by Unilever, while Omotola’s daughter was paid N2.4m, Omotola fee was not disclosed, but sources revealed that the deal was worth millions of naira. Also a Scanfrost ambassador Omotola was disclosed to have gulped mouth watering amount of money from the endorsement.
Source: Naj.com
The actress reacted after Yul appeared on The Honest Bunch Podcast, where he made comments that many listeners linked to his former marriage.
During the interview, Yul hinted that certain things happened while he and May were still married and suggested those moments contributed to the decisions he later made.
The Tide Entertainment reports that Yul hints that certain things happened while he and May were still married and suggests those moments contributed to the decisions he later made.
In the interview, the controversial actor said he had accepted being seen as the villain in the story.
He also stated that, despite everything, he genuinely wished May well and wanted her to prosper because she remains the mother of his children.
Yul Edochie finally shares last moments with late son three years after his tragic death
But while saying that, Yul also hinted that there were incidents in their marriage he had chosen not to discuss publicly.
According to him, he was “too much of a man” to come online and break down over personal matters.
Reacting to the interview, Sarah, in a post on her Instagram story, pointed out what she described as irony in Yul’s words—saying he wished May well while also making statements that could create doubt in people’s minds.
According to her, if he truly meant well for his former wife, there was no reason to hint at hidden issues and leave people guessing.
“You wish her well, but you granted Podcast the power to sow doubt in people’s minds by saying she did something that led you to do what you did, but you won’t say it,” she said.
“Oga, you’re just pained that she’s doing well!”
Sarah also questioned the purpose of the interview, asking if jealousy may have played a role.
Yul Edochie recounts final moments with late son.
The actor recalled that his son came into his room early in the morning before leaving for school.
According to him, they spent time talking, laughing, and joking in what felt like a typical father-son interaction.
Yul Edochie reacts to crashed marriage
The Tide Entertainment had reported that Yul Edochie had continued to speak about his ex-wife as he appeared on the Honest Bunch Podcast.
He shared part of what happened between them and all the things he wished for her while speaking about his new wife.
The actor noted that he and his ex-wife know what happened that led to the dissolution of their union.
Nigerian entrepreneur and socialite, Pascal Chibuike Okechukwu, also known as Cubana Chief Priest, has opened up on his fallout with singer Burna Boy, alleging that the music star publicly attacked him because of his close relationship with Davido.
Speaking during an interview on The Beat 99.9 FM on Wednesday, Cubana Chief Priest said his journey to success began from apprenticeship and years of hard work, adding that fame and financial growth often attract envy and criticism.
“Success comes with a lot of hate. I started my journey from apprenticeship and service and I learnt so much about growth and perseverance. When you start becoming successful, you understand how people treat you.
“I was on my own and Burna Boy came for me, went on his big platform and started tweeting things that are not genuine, things that are not possible, things that have not existed and the attack was straight to my wealth.
“So he wanted to make people look at my wealth, disrespect my wealth, I felt bad and that happened because of my relationship with Davido,” he said.
He further stated that Davido has consistently supported his businesses and personal projects.
“David is always there for me. He opened all my nightclubs, restaurants, everything. He always shows up to support me.
“He’s investing in clubs in Lagos, and I’m making music to prove a point that I can,” he added.
Nollywood Actor, Alexx Ekubo’s family has officially announced the funeral arrangements for the late actor, describing him as a man whose life was filled with love, faith, generosity and compassion.
The Tide Entertainment had earlier reported that the Nollywood actor passed away after suffering from kidney cancer.
The Ekubo-Okwaraeke family announced the funeral arrangements in a statement released via the actor’s social media handle.
The statement read: “Forever in Our Hearts.
“With profound sorrow, yet gratitude to God for a life so beautifully lived and deeply impactful, we officially announce the funeral arrangements of our beloved husband, son, brother, friend, and colleague, Alexx Ekubo-Okwaraeke
“The overwhelming outpouring of love, prayers, messages, visits, calls, support, and strength shown to the family during this painful period has been truly humbling. Words cannot fully express our gratitude.
“Alexx was deeply loved, and your kindness continues to remind us that his light, compassion, faith, and impact on so many lives will never be forgotten.
“Though his passing came far too soon, Alexx lived a life marked by love, warmth, generosity, laughter, and an unwavering devotion to God and the people he cherished. His presence filled rooms, lifted hearts, and created memories that will remain with us forever.
“We warmly invite family, friends, colleagues, fans, and well wishers to join us as we honor and celebrate his beautiful life, enduring legacy, and the precious memories he gave us all.
“SERVICE OF SONGS
Date: Wednesday, 10th June 2026
Venue: The Monarch Event Center, Lekki, Lagos Time: 4:00 PM – 6:00 PM
Dress Code: White
“WAKE KEEP
Date: Wednesday, 17th June 2026
Venue: 7 Ekubo-Okwaraeke Avenue, Aziukwukwa, Ujari Village, Arochukwu, Abia State
“FUNERAL SERVICE
Date: Thursday, 18th June 2026
Venue: Mary Slessor School, Amanagwu Village, Arochukwu, Abia State
“INTERMENT
Date: Thursday, 18th June 2026
Venue: 7 Ekubo-Okwaraeke Avenue, Aziukwukwa, Ujari Village, Arochukwu, Abia State
“RECEPTION
Reception to follow immediately after the interment at Mary Slessor School, Amanagwu Village, Arochukwu, Abia State.
Dress Code: White
“Please continue to keep Alexx, his wife, and the entire family in your prayers during this difficult time.”
