Entertainment
Nigerian Entertainers With Biggest Endorsement Deals

Don Jazzy
The Nigeria entertainment
industry is filled with loads of talents where music stars and actresses are in serious competition with one another on who makes it to the top or gets the biggest recognition.
Aside pursuing their personal dreams in the industry, they also hope to get supports from corporate bodies which include MTN, Globacom, Etisalat, Airtel, Loya Milk, Konga among others. Amongst the Nigerian entertainers with biggest endorsement deals are:
IYANYA
The Ibibio hiphop singer, Iyanya who won the maiden MTN project fame contest in 2008, has made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60m and also has a $350,000 (N57m) endorsement deal with Zinox computers. On October 16, 2013, Iyanya became the new ambassador for solo phones Nigeria, a mobile phone company situated at Computer Village, Ikeja. The one year deal is allegedly worths $220,000 (N35m). In addition, Iyanya got a 2014 Toyota prado from the deal.
P-SQUARE
The hip-hop singing duo has been in the frontline of entertainment in Africa. The star singers, Peter and Paul Okoye known as P-Square have been dominant Globacom ambassadors and these deals have a subject of envy among colleagues.
The music stars are a hardworking set of dancers and singers. P-Square’s deal with the same outfit goes for N140m. One of them Peter Okoye is the face of Olympic Milk deals, swelling their endorsement status.
D’BANJ
The ‘emergency’ crooner D’banj in the year back clinched N100m deal with Telecom giant Globacom. In October 2014, D’banj signed a lucrative endorsement deal worth N50m with Applel Beats by Dre. The Koko master also got his own customised head phones which will be launched in December. He also became ambassador for Ciroc drink in Nigeria along with Banky W, the music star also signed a deal with mobile phones company slot worth N10m and was also given a brand new red porsche car.
GENEVIEVE NNAJI
A breakdown of Genevieve’s multiple endorsements revealed that the delectable Thespian made $100,000 as the brand ambassador of Range Rover Evogue. Interestingly, she was given the option of keeping the posh ride worth over N10m and $50,000 (N82m).
Genevieve was on song again in February 2014, when telecom giant Etisalat signed her to feature on the brand campaign activities specifically assigned the easy flex account. The sweet faced and adorable role interpreter arguably made a whopping N100m.
The polo deal is put in the region of N70m while the Cintron drink rakes about N50m for the actress. Recall she was once face of Lux in Africa which also earned her millions of naira.
DAVIDO
The Aye crooner has deals with MTN pulse and Guiness Nigeria. While the Guiness deal amount is not known, his MTN contract is reported to have made the Omo Baba Olowo N30m plus richer. Also a pepsi ambassador, Davido weeks back signed about N100m deal with the brand. Considering that Davido has a billionaire father, he may not rely on endorsement deals except for a status symbol.
WIZKID
In 2015, Wizkid clinched N120m from Glo on a two year deal which means he will be paid N60m every year. In June he marked his 25 birthday with a renewal of his contract with Pepsi where he was paid $350,000. On October 23, 2013, Wizkid signed an endorsement deal with Guiness for the Guiness world of more concert which also earned him millions of naira.
BANKY W
The R&B singer and E.M.E record label boss Banky W is smiling to the banks with his whopping N100m endorsement deal with Samsung mobile as well as his endorsement with MTN. He is also a brand ambassador of Ciroc, Ultra premium Vodka
DON JAZZY
Don Jazzy has become the face of hip-hop music in Nigeria. The CEO of Mavins records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya milk where he got nothing less than N50m. His N25m deal with MTN has also been renewed. Don Jazzy is also Samsung, Konga and Johnnie Walker ambassadors thereby summing his endorsement to over N100m.
TIWA/SAVAVE
Tiwa Savage has been involved in many youth empowerment and breast cancer screening projects across Nigeria. Savage helped raise money for an organisation that helped build schools in her home town. In July 2013, Savage signed an endorsement deal with MTN Nigeria reportedly worth N30m. She also signed endorsement deals with Pepsi, Forte Oil and Maggi which has made her the richest female artiste in Nigeria.
OMOTOLA JALADE-EKEINDE
Highly popular Nollywood actress and her second daughter Meriah Ekeinde are now brand ambassadors of knorr owned by Unilever, while Omotola’s daughter was paid N2.4m, Omotola fee was not disclosed, but sources revealed that the deal was worth millions of naira. Also a Scanfrost ambassador Omotola was disclosed to have gulped mouth watering amount of money from the endorsement.
Source: Naj.com
Entertainment
Why Fans No Longer Faint For Musicians – Paul Okoye
Nigerian singer and half of the defunct P-Square duo, Paul Okoye, aka Rudeboy, has claimed that social media has reduced the prestige and value fans attached to musicians due to the mystique that artistes had before the era of social media.
Speaking in a recent interview with Lun Lifestyle TV, Rudeboy argued that social media, despite all its benefits, has shattered the illusion of artistes being mysterious and godlike.
This he said has reduced the buzz artistes previously enjoyed whenever their fans got the opportunity to see them whether physically or visually.
The ‘Reason With Me’ crooner explained that because artistes are no longer mysterious, fans are no longer eager to watch them in music videos.
He claimed that shooting music videos is now a waste of money.
Rudeboy said, “Music videos somehow now, because of this generation, is a waste of money. I am sorry to say this. But do you remember us [P-Square] before? You don’t see us anywhere. You just watch music videos, you see us and that’s it, or we come to your country, you see us.
“The reason you don’t see people faint for artistes anymore is because they see them on TikTok every day dancing and promoting your music. If Michael Jackson was alive now and doing promotional content on social media, nobody would see him and faint.
“Unfortunately, it’s too late for us to bring back the era of artistes being mystiques. How can you advise an artiste to post every day? How? Post what? You don’t need to.
“Social media brought positive change to the industry but it also led to ‘see-finish.’ Artistes are now too exposed. Fans see how they eat, cry. Before when artistes go to club, they stay in restricted VIP areas, but now when they are clubbing, everyone is filming.”
Entertainment
Davido’s Aide Offers Cash Reward For Missing Phone At Zlatan’s Wedding
Afrobeats superstar, Davido’s aide, Damilare Aladegbola, popularly known as Dre, has offered a cash reward to whoever returns his phone, which he claims went missing during rapper Zlatan Ibile’s wedding ceremony.
Dre made the appeal in a post on his Instagram page on Monday, pleading with the person who allegedly took the device to return it in exchange for money.
“If na u carry my phone for Zlatan wedding, abeg return am, I go give you money please,” he wrote.
The aide also expressed frustration over what he suggested was a method being used to take phones at social gatherings.
He said he would no longer tolerate waiters asking whether guests had finished eating so they could clear their plates, alleging that the practice could provide an opportunity for phones left on tables to be taken.
“From now on, if I go any party or dey any party and any stupid waitress tell me say are you done eating so I can pack your plate, na swear I go swear for you cause na pattern wey una dey use pack phone for table be that now,” he added.
However, Dre did not identify anyone suspected of taking his phone or provide further details about how the device went missing.
Zlatan Ibile tied the knot with his longtime partner, Davita Lamai, during a traditional wedding ceremony on Saturday, October 24, 2026.
The ceremony, held in Lagos, attracted several celebrities, fans and well-wishers, with Davido among the prominent guests and leading the groomsmen.
Entertainment
I Ran Away From Nigeria, Never Wanted To Come Back-Chidinma
Popular singer, Chidinma Ekile has revealed that before transitioning from secular music to the gospel genre, she “ran away” from Nigeria.
Speaking at a recent Eezee Conceptz event, Chidinma explained that she travelled abroad and wanted to secure permanent residency because she didn’t want to return to Nigeria, but failed.
She revealed that while she was abroad, the CEO of Eezee Conceptz was the only person calling her from Nigeria, so she decided to work with him upon her return.
“I travelled. I ran away from Nigeria. I was processing my papers not to come back to Nigeria, but for some reason, it didn’t work.
“While I was abroad, the CEO of Eezee Conceptz was the only one who was calling me from Nigeria. He kept encouraging me, and I found the strength to come back to Nigeria. When I came back, I asked him to give me a gospel music contract because I want to spend time with God. And he gave me a contract that even my lawyer said seemed like a charity,” Chidinma stated.
The music star added that she did not transition into gospel music because she wanted to make gospel, but because she wanted a serious relationship with God.
-
Opinion4 days ago
Ancestorial Worship: My Take (1)
-
Education1 day agoPAMO MEDICAL UNIVERSITY -Nullifies Arrest warrant on VC
-
Niger Delta1 day ago
PANDEF Seeks 50% Oil Derivation Allocation Increase
-
Rivers1 day ago
Don Seeks Repositioning Of Tech Education For Dev
-
Education1 day agoIAUE MOVES TO END GHOST WORKERS SYNDROME AS 400 NEW NON-TEACHING STAFF UNDERGO MANDATORY ETHICS TRAINING
-
News1 day agoFresh Ebola Scare As NCDC Records Two Cases
-
News1 day ago
Customs Partners EFCC, NDLEA, Others To Tackle Money Laundering, Terrorism Financing
-
News4 days agoFG Must Address Nigerians’ Concerns On Reforms -Shettima …Warns Against Misuse of AI, Social Media
