In a maiden edition of Out
door Investment Forum organized by the Cross River State Signage and Advertising Agency (CRISSAA), the Cross River State Governor, Senator Prof. Ben Ayade, advised Advertising Practitioners to invest in the state now that there is still space for investment, adding that enormous potentials abound in the state.
Ayade noted that, the growth rate of 4.03 per cent with an annual Gross Domestic Product (GDP) growth rate of 6.33 per cent which the state has currently recorded, assures that the business environment guarantees maximum profit on investment.
According to him, the new Management of CRISSAA is poised to redefine the agency taking it away from being just a revenue collection agency that creates jobs, transfer skills, fabricating industry that can carter for the South- South, South East, and the entire country.
The governor, who was represented by the Deputy Governor, Prof. Ivara Esu, explained that, the present administration seeks to build cottage industries across various sectors with CRISSAA as the major player, and also build an outdoor advertising industry, adding that, the state is politically stable with a strong support for the growth of private sector organisations.
Also speaking, the Director General CRISSAA, Stanley Nsemo, said he and his team are poised to create something new and different, noting that customer care lines are open 24 hours to receive text messages and calls for complaints, for solutions to be offered before dusk.
He said the purpose of the forum was to bring both government and other stakeholders of outdoor adverting to see each other as partners so that the government would know their flaws and where to make amends while describing the state as being discovered even though Africa is yet to be discovered.
Also, the Commissioner for Information, Mrs RoseMary Archibong, corroborated the DG CRISSAA, saying, the discoveries in the state were many and more were to be made noting that, the principal they were working with was engaged in total re-engineering of the state and that the advertisement industry was the window of selling the state to the world, and assured outdoor practitioners of reaping the dividends of their investment.
Mrs. Achibong said, the Super Highway is real and that the Deep seaport was also real, explaining that, these are the evacuation route of the products and that the garment factory is also an area where advertisement industry could thrive, the Rice city, where investors from Thailand were opening a school which would Certify graduates, and others from Mexico are also coming to invest in banana.
In terms of security, she said, the state has good protection pointing to the largest street party in Africa hosted annually which has attracted people from embassies, Nollywood and around the world, stressing that, the annual carnival has not limited itself to merriment alone but has a mandate to plant five million trees annually to support the rain forest the state is still maintaining.
Presenting his paper, the Chairman/CEO, Investment Promotion, (Arc) John Etim Bassey, said the indices for determining investment are here in Cross River State and noted that, security is well organized, the location of the State is the fastest evacuation corridor, and that the infrastructure is being provided in terms of the super highway and the deep seaport for convenience, both inland and off shore.

Friday Nwagbara, Calabar