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Hotel Owners Reduce Rates To Woo Customers

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Some hotel owners in
Abuja on Monday said they had slashed their service rates to attract more customers as a strategy to combat low patronage.
The hotel owners, who made this known in an interview with newsmen said that the move was in view of the recent low patronage they were experiencing.
Miss Miracle Newman, acting Operation Manager, Bolingo Hotel said that low patronage was a big problem facing the sector, adding that it must be dealt with strategically.
“This year, the management of this hotel has agreed that we review the rates of our rooms and facilities to a reasonable amount that can attract more customers.
“This progress will also give us the chance to record good profit.
“We are exploring new policies to make sure that our daily operations run smoothly and to satisfy our customers, this has made us to review of our rates.
“We also put in latest security measures to make sure that all our guests are treated fine without any form of hitch,’’ she said.
Mr Barry Curran, a staff of Sheraton hotels said that the standards of the hotel across the nation were set to be improved on this year.
He said that the hotel was improving its facilities including the ICT rooms, the swimming pools and the rooms to attract more patronage.
“It is fair to say that the primary goal of almost every operator of a hotel is to make as big a profit as possible. To achieve such a goal the focus needs to be on both revenues and costs.
“Hotels can boost their bottom line by increasing revenues or decreasing costs, we are working towards achieving better goals in the cause of the year,’’ he said.
The Managing Director, Peniel Hotel, Abuja, Mrs Oluwatoyin Adedoyin said that the major priority of the group was to ensure the best and affordable accommodations to its customers.
“One of our major goals is to not only  increase our income but also to expand more and create more job opportunities for people.
“We want to be as friendly as ever, we guarantee our customers, the best and affordable accommodations,’’ Adedoyin said.
The Head of Sales, Ibro Ground Hotel, Mr Gabriel Adoba, said that the hotel was giving its best to ensure that its staff and guests “are happy’’.
“Any good hotel operators should be able to give your guests a reason to choose your hotel over other hotels.
“That is exactly what we are working on achieving, guests satisfaction and increase our sales level.
“We want to be the most preferred and to boost our income, you can differentiate your hotel from your competitors on the basis of price, policy and service,’’ he said.
Mr Adesola Ibidapo, a guest in one of the hotels, said that he visited the hotel due to an online advert  that displayed its prices.
“I realised that the hotel is offering a reasonable price, I got a coupon from the internet and when I got to this place I realised that they actually changed their prices,’’ he said.
Mrs Doren Akpan, a travel agent, said that most of her clients visited Abuja more frequently between December 2015 and January due to low rates of the hotels.
“Most hotels in  Abuja are trying to reduce their service rates; I think this is encouraging and good because it can help to grow the tourism sector.
“Hotels play  more important role in redeeming the image of the country and boosting the economy, adding that  a rate will give room for competitiveness.
“We have advocated for the hotel operators to be more friendly, we can see that coming to play with the introduction of low rates and adverts,’’ she said.
Mr Joseph Ochimana, a lawyer said that it was important for hotel operators to ensure that tourists and guests got value for their money at all times.
“Whether your guests are just staying for one night or more, you should always do your best to make them feel at home.
“It is our pride as Nigerians to see that businesses are growing.
“I am happy that the tourism sector is placing high quality priority on tourists, especially on the lower rates the hotels are offering to get people attracted to the sector,’’ Ochimana said.

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Transport

Nigeria Rates 7th For Visa Application To France —–Schengen Visa

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Nigeria was the 7th country in 2024, which filed the most schenghen visa to France, with a total of 111,201 of schenghen visa applications made in 2025, out of which 55,833, about 50.2 percent submitted to France
Although 2025 data is unavailable, these figures from Schengen Visa Info implies that France is not merely a preferred destination, but has been a dominant access point for Nigerian short-stay travel into Europe.
France itself has received more than three million Schengen visa applications, making it the most sought-after Schengen destination globally and a leading gateway for long-haul and third-country travellers. It was the top destination for applicants from 51 countries that same year, including many without visa-exemption arrangements with the Schengen Zone, and the sole destination for applicants from seven countries.
Alison Reed, a senior analyst at the European Migration Observatory said, “France’s administrative reach shapes applicant strategy, but it also concentrates risk. If processing times lengthen or documentation standards tighten in Paris, the effects ripple quickly back to capitals such as Abuja.”
The figures underline that this pattern is not unique to Nigeria. In neighbouring West and Central African states such as Gabon, Benin, Togo and Madagascar, more than 90 per cent of Schengen visas were sought via French authorities in 2024, with Chad, Djibouti, the Central African Republic and Comoros submitting applications exclusively to France.
“France acts as the central enumeration point for many African and Asian applicants,” said Manish Khandelwal, founder of Travelobiz.com, which reported the consolidated statistics. “Historical ties, language networks and established diaspora communities all play into that concentration. But volume inevitably invites scrutiny, and that affects refusal rates and processing rigour.”
That scrutiny is visible in the rejection statistics. Of the more than three million French applications in 2024, approximately 481,139 were denied, a rejection rate of about 15.7 per cent. While this rate is lower than in some smaller Schengen states, the sheer volume of applications means France contributes significantly to the total number of refusals within the zone.
For Nigerian applicants and policymakers, one implication is the need to broaden engagement with other Schengen consular hubs. “Over-reliance on a single consulate creates what one might call administrative bottleneck effects,” said Jean-Luc Martin, a professor and expert in European integration and mobility law at Leiden University. “If applicants from Nigeria default to France without exploring legitimate alternatives in countries like Spain, Germany or the Netherlands, they expose themselves to systemic risk
Martin added that the broader context of Schengen visa policy is evolving, with the European Commission’s preparing roll-out of the European Travel Information and Authorisation System (ETIAS) aimed at harmonising pre-travel screening across member states.
For Nigerians seeking leisure, business or educational travel to Europe, these trends suggest that strategic planning and consular diversification could become as important as the completeness of documentation and financial proof. Governments and travel consultancies in Abuja, Lagos and beyond are already advising clients to explore alternative consular pathways and to prepare for more rigorous screening criteria across all Schengen states
By: Enoch Epelle
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Transport

West Zone Aviation: Adibade Olaleye Sets For NANTA President

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Prince Abiodun Ajibade Olaleye, a former Welfare Officer and Public Relations Officer of the National Association of Nigeria Travel Agencies (NANTA), has formally declared his intention to contest for the position of Vice President of NANTA Western Zone, ahead of the zonal elections scheduled for Thursday, February 26, 2026.
In a New Year message to members of the association, Olaleye expressed optimism about the prospects of the travel and tourism industry in 2026, despite the economic headwinds and migration policy challenges that affected operations in the previous year.
He acknowledged that reduced patronage and declining trade volumes had placed significant financial pressure on many travel agencies, but urged members to remain resilient and forward-looking.
According to him, the challenges confronting the industry should be seen as opportunities for growth, innovation and institutional strengthening.
He stressed the need for unity and collective action among members of the association, noting that collaboration remains critical to navigating the evolving global travel environment.
Unveiling his vision for the NANTA Western Zone, Olaleye said his aspiration is to consolidate on the achievements of past leaders while expanding the zone’s relevance, influence and impact “beyond imagination.” He promised a leadership focused on commanding excellence, improved member welfare and stronger stakeholder engagement.
Drawing from his experience in previous executive roles within NANTA, the vice-presidential aspirant said he is well-positioned to make meaningful contributions to the association, particularly in areas of member support, public engagement and institutional growth.
“I believe that together, we can take our association to greater heights and build a stronger, more prosperous NANTA Western Zone that benefits all members,” he said, while appealing to delegates for their support and votes.
Olaleye concluded by offering prayers for good health, peace and prosperity for members in 2026, expressing confidence that the new year would usher in renewed opportunities for the travel industry and the association at large.
By: Enoch Epelle
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Business

Sugar Tax ‘ll Threaten Manufacturing Sector, Says CPPE

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The Centre for the Promotion of Private Enterprise (CPPE) has warned that renewed calls for a sugar tax on non-alcoholic beverages could hurt Nigeria’s manufacturing sector, threaten jobs and slow the country’s fragile economic recovery.

In a statement, the Chief Executive Officer, CPPE, Muda Yusuf, said while public health concerns such as diabetes and cardiovascular diseases deserve attention, imposing an additional sugar-specific tax was economically risky and poorly suited to Nigeria’s current realities of high inflation, weak consumer purchasing power and rising production costs.

Yusuf who insisted that the food and beverage sector remains the backbone of Nigeria’s manufacturing industry, said the industry supports millions of livelihoods across farming, processing, packaging, logistics, wholesale and retail trade, and hospitality.
He remarked that any policy that weakens this ecosystem could have far-reaching consequences, including job losses, lower household incomes and reduced investment.
Yusuf argued that proposals for sugar taxation in Nigeria are often influenced by global policy templates that do not adequately reflect local conditions.

According to him, manufacturers in the non-alcoholic beverage segment are already facing heavy fiscal and cost pressures.

“The proposition of a sugar-specific tax is misplaced, economically risky, and weakly supported by empirical evidence, especially when viewed against Nigeria’s prevailing structural and macroeconomic realities.

“Existing obligations include company income tax, value-added tax, excise duties, levies on profits and imports, and multiple state and local government charges. These are compounded by high energy costs, exchange-rate volatility, elevated interest rates and expensive logistics,” he said.

The CPPE boss noted that retail prices of many non-alcoholic beverages have risen by about 50 per cent over the past two years, even without the introduction of new taxes, further squeezing consumers.

Yusuf further expressed reservation on the effectiveness of sugar taxes in addressing the root causes of non-communicable diseases in Nigeria.

By: Lady Godknows Ogbulu
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