Entertainment
Timaya Joins MTN Brand Ambassadors
Information at our disposal
has it that Enetimi Alfred Odom popularly known as Timaya has joined Telecommunications and ICT giant MTN as a brand ambassador other artistes that were also unveiled include Headies Next rated award winner Seun Morihafen aka Sean Tizzle and Sound Sultan in addition to Dr Sid, Harry Song and Banky W.
It is no doubt that telecommunication companies in Nigeria have in the last four years turned the lives of our stars around for good ensuring they live the good life. Four major Telecom giants MTN, GLO, AIRTEL and ETISALAT have invested about N2 billion in bettering the lots of our entertainers as their brand ambassadors.
A recent report has it that MTN and Glo lead the park with 21 ambassadors each, Etisalat 6, while Airtel has 1. Glo expanded over N600 million on their current ambassadors. MTN, N500 million, Etisalat N190 million and Airtel N30 million. In 2010 P-Square broke the bank when Globacom scooped them up as brand ambassadors with an endorsement fee reportedly worth N240 million. P-Square charges an average of N2 million has performance fee for a show.
Three years earlier, Glo made a full swoop when they signed as ambassadors a host of actors from Nollywood including Chioma Akpota, Desmond Elliot, Uche Jumbo, Mike Ezuruonye, Ini Edo, Ramson Nouah, Monalisa Chinda, Rita Dominic and later Funke Akindele, Kunle Afolanya, Van Vicker and Odunlade Adekola, each deal was worth N10 million to N25 million.
In May 2013, Glo made another swoop, this time signing a handful of prominent B-list musicians such as Omawumi, Waje, Flavour, Bez, M. I., Burna boy Naeto C and Lynxxx and Efya who all joined Lagbaja, their deals varied but scored an average of N20 million each.
MTN who have been promoting and investing in other aspects of entertainment such as project fame music show, who wants to be a millionaire TV game show and International polo tournament amongst others shocked the industry in 2012 when they picked up Davido as an ambassador for their MTN pulse campaign, a deal reportedly worth N30 million.
It took about 13 months for the next set of endorsement deals to come, this time to past three winners of project fame this include singers like Iyanya N40 million, Mike Anyansodo N10 million, Chidinma N20 million and Praize N20 million. The deal came shortly after MTN has poached actor Hafeez Saka Oyetoro who made a famous move from another Telecom Company Etisalat in a sensational deal reportedly worth N25 million.
MTN then went on an endorsement spree signing on some of the biggest contemporary Nigerian musicians like Wizkid N45 million, Tiwa Savage N30 million, KCee N25 million and later on, Don Jazzy along with younger brother D’ Prince. The telecommunication giant added a new set of artistes to its rich list of brand ambassadors at an event held on Wednesday April 30, 2014 in Victoria Island Lagos.
The company unveiled amongst others Timaya and fast rising hiphop artiste cum Headies award winner Seun Morihafen aka Sean Tizzle. The unveiling completes an exclusive constellation of some Nigerian’s finest hiphop artistes who are doing amazingly well in their musical careers and also serve as MTN brand ambassadors. The addition of Timaya and Seun Tizzle brings to 21 the number of MTN brand ambassadors.
Banky W., Harrybong, Dr Sid and Sound Sultan were recently announced as the ICT Company’s brand ambassadors just as the contracts of Iyanga, Mbuk, Wizkid and a host of others including Yaw Nedu, Mama Gee, Saka and Nkem Owoh aka Osuofia were renewed. Etisalat also broke record when they unveiled star actress, Genevieve Nnaji as their brand ambassador in a deal reportedly worth N100 million.
Culled from Encomium Magazine.
Entertainment
‘Lie From The Pit Of Hell,’ Family Debunks Pete Edochie’s death Rumours
The family of veteran Nollywood actor, Pete Edochie, has dismissed viral rumours circulating on social media claiming that the film icon is dead.
Reacting to the reports in a video shared on his Instagram page on Tuesday, the actor’s eldest son, Leo Edochie, described the claim as false and malicious.
“I’ve been receiving text messages and calls over the nonsense post by some people that our father, Chief Pete Edochie, is dead. It is a lie from the pit of hell,” he said.
Leo added that the actor is alive and in good health, condemning those responsible for spreading the rumour.
“Our father is alive, hale and hearty. And if you wish someone dead, two things usually happen. The person will live very long and you will die before him. Shame to all of you,” he said.
The rumour had sparked concern among fans before the family’s clarification.
Entertainment
‘Mother’s Love’ Challenges Nigerian’s Film Portray Of Motherhood
Nollywood veteran actress Omotola Jalade-Ekeinde is making her directorial debut with a different and sharper focus. Speaking recently with Newsmen,, the screen icon highlighted a glaring void in the industry’s catalogue, which is the authentic reality of mother-daughter relationships.
“We don’t have too many films that explore or showcase the relationship between mothers and daughters,” Omotola said during the interview, describing the subject as something deeply personal to her.
Speaking honestly about raising her first daughter, she admitted she had only one mode at the time, which was discipline. “I didn’t do a good job,” she said plainly, explaining that she understood motherhood strictly through control, not softness or emotional openness.
At the centre of Mother’s Love is Adebisi, a sheltered young woman from a wealthy home whose life is shaped by her father’s rigid control. Her first taste of freedom comes through NYSC, where distance from home allows her to begin discovering who she is outside her family’s expectations. She forms a friendship with a young man from a more modest background, and through him, starts to see the world and herself differently.
But the emotional core of the film isn’t Adebisi’s rebellion. It’s her mother. Long after being presented as quiet and compliant, she slowly reveals a resolve when her daughter’s safety and future are threatened. As secrets surface and buried grief comes into view, Mother’s Love becomes less about youthful independence and more about maternal sacrifice, unspoken trauma, and the emotional costs of survival inside a patriarchal home.
The Tide Entertainment reports that the film doesn’t shy away from weighty themes by including PTSD, unresolved grief, and social inequality at the centre of the story. It is far removed from the soft-focus sentimentality that often defines Mother’s Day-style narratives.
It also marks Omotola’s directorial debut, a significant moment considering how long she has shaped Nollywood from the front of the camera. She stars in the film alongside a mix of familiar faces and newer talent, including Ifeanyi Kalu, Olumide Oworu, and Noray Nehita.
Beyond the film itself, Omotola’s interview touched on a tension that has been simmering in Nollywood for a while now: how movies are marketed in the age of TikTok. Addressing the growing expectation for actors and filmmakers to create viral dance content to promote their work, she didn’t mince words. The pressure, she said, is exhausting and unnatural.
For her, the industry wasn’t meant to function this way. Still, she was careful not to judge anyone else’s approach. Everyone invests differently, carries different risks, and should be allowed to promote their films however they see fit.
“Do whatever you can do. It’s exhausting, it’s not natural. For me, the film industry is not supposed to be like that. We are encouraging nonsense if we are doing that. It doesn’t mean that whoever is doing it is wrong.”
Her comments arrive not long after the public back-and-forth between Kunle Afolayan and Funke Akindele over marketing styles, a debate that quickly turned into a proxy war between prestige storytelling and viral strategy. Omotola’s stance sits somewhere calmer. She understands the shift social media has brought, but she’s also clear about her own boundaries.
Omotola’s critique about the lack of mother-daughter stories isn’t unfounded. In Nollywood, mothers often exist as symbols rather than people. They’re either saintly figures who pray endlessly for their children or villains whose cruelty drives the plot forward. What’s missing is intimacy, the negotiations, and the regrets. The love that exists alongside resentment and misunderstanding.
Films rarely sit with the emotional complexity of women raising daughters in systems that also failed them. There’s little room for mothers who made mistakes but are still trying, or daughters who love their mothers while questioning the damage they inherited. Mother’s Love attempts to occupy that space, offering a more grounded portrayal that reflects lived experience rather than archetypes.
That’s where the film’s potential impact lies, in the decision to centre a relationship that Nollywood has largely flattened. If it works, it could open the door for more stories that treat motherhood as a lived, evolving reality rather than a fixed moral position.
Mother’s Love, directed by and starring Omotola Jalade Ekeinde, had its world premiere at the 50th Toronto International Film Festival on September 6, 2025. The film is set for a nationwide cinema release in Nigeria on March 6, 2026.
Entertainment
Funke Akindele’s Behind The Scenes Crosses ?1.77bn
Funke Akindele’s Behind The Scenes becomes Nollywood’s highest-grossing film of 2025, earning ?1.77bn in under four weeks.
Multi-award-winning actress and producer Funke Akindele has done it again, and this time, the numbers speak louder than applause.
Her latest film, Behind The Scenes, has officially emerged as the highest-grossing Nollywood film of 2025, pulling in an astonishing ?1.767 billion in less than four weeks.
The Tide Entertainment reports that Funke Akindele Makes Box Office History as Behind The Scenes Crosses ?1.77bn
Earlier in its release cycle, the film’s distributor, FilmOne Entertainment, revealed that Behind The Scenes smashed five opening-weekend records, including the highest single-day gross ever recorded on Boxing Day, with ?129.5 million in one day. That announcement already hinted that something unusual was unfolding.
Reacting to the milestone, FilmOne described the moment as both surreal and communal, crediting audience loyalty for pushing the film to the top spot once again as the number-one movie of the weekend. And that sentiment feels accurate. This wasn’t just ticket sales; it was momentum.
What makes this achievement even more striking is that Behind The Scenes is Funke Akindele’s third film to cross the ?1 billion mark. Before now, there was A Tribe Called Judah, and then Everybody Loves Jenifa, a film that didn’t just open big, but went on to become the highest-grossing Nollywood film of all time. At this point, it’s no longer a fluke. It’s a pattern.
Part of Behind The Scenes’ success lies in strategy. The film enjoyed advanced screenings on December 10 and 11, quietly building curiosity and conversation before its nationwide release on December 12. By the time it officially hit cinemas, audiences already felt like they needed to see it.
Then there’s the cast. The film brings together a lineup that feels deliberately stacked: Scarlet Gomez, Iyabo Ojo, Destiny Etiko, Tobi Bakre, Uche Montana, and several others. Familiar faces, strong fan bases, and performances that kept word-of-mouth alive long after opening weekend.
Still, beyond timing and casting, there’s something else at work here. Funke Akindele understands Nigerian audiences. Their humour, their pacing, their emotional buttons. She doesn’t guess, she calculates, experiments, listens, and refines. That understanding has slowly turned into box-office dominance.
Behind The Scenes crossing ?1.77 billion isn’t just another headline; it’s confirmation. Funke Akindele has moved from being a successful actress to becoming one of the most reliable commercial forces Nollywood has ever produced. Three-billion-naira films don’t happen by luck. They happen when storytelling, business sense, and audience trust align.
And right now, that alignment seems firmly in her hands.
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