Entertainment
ShowBiz Celebrity Brand Ambassadors On Parade
Developments in the show
business in Nigeria shows that a good number of Nigerian brands, especially in the telecommunications and banking sectors are now associating with creative personalities in music and movie as well as sports to further their brand to targeted audience.
This trend which started over six years ago has gained more relevance as a result of increasing exposure to television and major sporting events in the world. The popularity of the Nollywood industry is also giving Fillip to brand ambassadorship. Top celebrities in the Nigerian creative industry have in this past years found this growing business a new way of making mega bucks.
Some of these brands and their ambassadors include:
D – Hafeez Oyetoro aka Saka, who shocked most of the subscribers of Etis alaf when he dumped the company and pitched his tent with rival telecom giant, MTN as a new MTN and campaign prove this fact “I don port go NTN, I don upgrade to MTN” Saka sings and dances.
The Tide Entertainment gathered that the comic actor was paid a whooping N20 million for this new deal.
2. Rapper Olamide, Wizkid and Davido, have just been signed as the brand ambassadors for Guinness Nigeria and the deal, according to our service, is worth millions of naira.
3. P-Square, Basket Mouth and Burna Boy, are Glo ambassadors. They are the highest prized artistes in the music industry, last year, P-Square and D Banj were “the highest paid, with P-Square signing a four year deal said to be N240 million.
Other Glo ambassadors include Basket Mouth Burna Boy, Ego of the Lagbeje Fame among others who got between N10 and N50 million.
4. 2 Face Idibia He is the new face of Airtel, a deal valued at several millions of naira, it would be recalled that 2 face also signed a deal with Guiness Worth several millions of naira.
5. Dare Art Alade, Dan Foster and Toke Makinwa of 92.3FM and 93.7FM respectively are brand ambassadors to Unilever Nigeria Plc, makers of popular beverage drink, lipton.
6. Yetunde Alabi (Shasha) and Banky W, are Samsung brand ambassadors. Though Shasha has been dropped from the platform, Banky W is still enjoying the big box offer of the GSM company.
7. Kcee, Davido Iyanya, and other notable singers are currently with MTN as ambassadors with mouth watering deals running into millions of naira.
8. Don Jazzy D’Prince are brand ambassadors for Loya and MTN while pop music producer, Don Jazzy doubles for Loya and MTN, his younger brother, D’Prionce is ambassador for MTN, the telecoms giant.
9. Wizkid, Tiwe Savage. This top artistes were recently confirmed as the new Pepsi ambassadors. The contract deal involved a huge amount of money. It was also reliably gathered that the duo recently cornered a new deal with MTN said to be worth close to N25 million.
With the way things are going in the entertainment clan, it is obvious that the musicians have succeeded in benching their predecessors in the movie clan. The movie practitioners actually dominated the brand ambassadorship deal before The Tide changed in favour of the top musicians.
R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.
Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.
“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.
“But I got booed. They even threw plastic bottles at me,” she recalled.
Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.
The Tide Entertainment reports that Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.
The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.
A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.
According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.
The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”
It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.
-
News18 hours agoNavy Destroys Illegal Refinery In Rivers, Intercepts Stolen Fuel In C’ River
-
News18 hours agoYou’re The Backbone Of Our Society, Fubara Salutes Mothers On Mothering Sunday
-
Rivers15 hours agoCounty Grammar School Old Boys Elect New Executive
-
Environment15 hours agoIllegal Buildings On Embassies’ Land Will Be Demolished – Wike
-
News18 hours agoODU PLEDGES PARTNERSHIP WITH WACCIMA TO ADVANCE WOMEN’S ECONOMIC EMPOWERMENT
-
Business16 hours agoWema Bank Admits 10 Startups into Hackaholics 2026
-
Politics15 hours agoHUNDREDS OF LATE BAYELSA DEP GOV’S KINSMEN DUMP PDP FOR APC
-
News18 hours agoRSNC To Partner Wikimedia In Documenting N’Delta