Opinion

Good Conduct, Not Re-Branding For Nigerians

Published

15 years ago

June 30, 2011

We were taught in an AIDS awareness campaign seminar in Port Harcourt as teenagers in secondary school in 2003 that good conduct is the only way to stop the Acquired Immune Deficiency Syndrome (AlDs)and not the irritant condom some other HIV/AIDS activists preached. We agreed then. I still agree now.

Since good conduct-moral uprightness; will entail that, the issue of sex before marriage will not occur; same goes to the image of a country. I put it this way, ‘good conduct and not re-branding’. Yes! No amount of image laundering (re-branding) will change the perception of the peoples of the world about Nigeria if the Nigerian citizenry are not behaving in a proper way.

Thus, so long as there are scandals, corruption, drug trafficking, terrorism, killing etc, the world will see Nigeria as a bad place and Nigerians as bad people. Nigeria: Good People, Great Nation, will be a rubbish rant if her people refuse to show attitudinal change. Irrespective of the ratio involved in this colossal damage, the truth is that they are Nigerians and are seen as such world over.

Our re-branding was faked; it is a masquerade and so, a deceit. It is also counter-productive, just like in the condom case of AIDS. It puts a tag of lie to any other claim of good people in Nigeria since the deceit (re-branding) received a nod of authority from the government. Nigeria: Good People, Great Nation! Without first c1eaning the hearts and inimical attitude of her people? These words sound propagandistic.

Not long after the re-branding campaign, a Nigerian messed up again. This time around, it was in an act of terrorism and suicide bombing. The ‘Good People, Great Nation’ found herself in hot waters of image scandal. Nigeria was immediately enrolled in the United States ‘special list’ of terrorist countries. How many drug cases have we witnessed since then? Avalanche, I dare say. The post-election mayhem, killing of corps members in the North and kidnapping of corps members in Rivers State. Which good people will kill and kidnap corps members who are serving their country (great nation)? Good people, indeed!

In a minute, let us critically review that rebranding language: Good People, Great Nation. The second part will lead to the first part since there will be no good people without a great nation. Sweet as it sounds, it looks ephemeral from the word go. It lacks the truth or evidence that comes with such potent and superlative words.

Let us look at the second part, “Great Nation.” Dr Dora Akunyili and her team, were simply optimistic here or were they rather liars? The sentence did not show future belief which is the hallmark of optimism. At the time of this re-branding, we could boast of good roads, electricity, neat and efficient airports, fine housing scheme, employment and good welfare.

In fact, within that period, the World Bank released a figure of $2,398.78 per person per annum in July, 2010. This shows a per capita income of $3.00 a day! That period also witnessed strike action from university lecturers for what they termed, “the neglect of educators, education and knowledge”. It was still then that the proposed N18,000 about $114.73 minimum wage was being advocated, though it was rejected by most governors. Are these features of a great nation? Then where is the greatness and honor in all these? Deceit is in the offing.

Good people? The ‘Etteh-gate’ and subsequent Kun fu, boxing and war of words that greeted the nation’s House of Representatives were within the period of re-branding Nigeria. Check Nigerian newspapers online, you will see where that free for all fight is hoisted. That is the image of Good People. What about that grand welcome and reception that was given to an ex-convict? The many cases of corrupt government officials and bank executives standing trial; the endless drug trafficking cases, kidnapping, killing, rape etc? Does this make a good people?

The greed of government officials exemplified by their pay is another thing here. Some call it ‘jumbo pay’, it is criminal to me. Most Nigerians are dying of hunger and our leaders are receiving criminal pay. Imagine per capita incomes of $3.00and our leaders are taking home criminal pay. Remember that CBN Governors (Lamido Sanusi) convocation lecture at Benin? 25 per cent of the country’s overhead cost being consumed by the legislative arm of government alone.

I will analyze our leaders pay using the legislative arm of government because of Demeji Bankole’s case. House of Representative members collect N28.9 million quarterly allowances before July, 2010 when it was raised to N41 million, excluding their salaries. This was even posited recently by the embattled ex-speaker, as a defense on the N10 billion loan.

A senator’s take home at the end of the year is about N351 million while that of a member of House of Representatives is about N147 million. If the pay of a senator is shared to all Nigerians, everybody will receive above N2 million. Whereas, a senior accountant in local government receive about N110,00O, giving him an annual pay that is less than N1.4 million. His yearly salary is less than what he will receive if a single senator shares his pay for one year to every Nigeria. Is that not wicked? So, where are the good people? And where is the love our leaders profess they have for their subjects?

Good attitude and morally upright behaviour will change our image than any well composed words; irrespective of the writer or poet that composed such words. The money spent during the re-branding crusade is an imprudent spending as we have found out today. So, changing the attitude of Nigerians is far more important to those sweet words.

Hon. Bankole’s case is another setback to that crusade. I know that Hon Bankole is innocent until proven otherwise but his arrest and trial alone is inimical to the office of Speakership of the House of Representatives and the re-branding crusade itself. Another twist to it is that the case, if properly handled, can help our country’s image.

This will happen when everybody that is guilty in that case is severely punished; even if it is the whole members of the House and the lending bank. The punishment I proffer here is not that mediocre jail terms the court do dish out but a huge jail term that will serve as a deterrent to would-be offenders in the future. This way, we will instill fairness and drive away or minimize this shame called corruption without spending a dime.

Nigeria: Good people, Great Nation will be achieved not by the number of times we echoed the words nor the amount of newspaper advertorial space and broadcast commercial time, but by our good hearts in dealing with others, shunning of corruption, drug trafficking etc and developing our country. This is the re-branding we need and not the deceit we engaged earlier.

What we need now is good conduct and not paper re-branding.

Temple, a public affairs analyst, writes from Port Harcourt.

Uwalaka Temple

Opinion

Beyond Physical Intimacy In Relationship

Published

1 day ago

June 17, 2026

The Tide

Quote:”Love is not sustained by sharing the same bed or displaying affection in public; it is preserved by the daily investment of trust, understanding, empathy, and meaningful conversations. Two people can be physically close yet emotionally distant, because lasting relationships are built not merely on intimacy, but on the consistent nurturing of hearts that remain genuinely connected.”

In an age where relationships are often measured by appearances, social media posts, and outward displays of affection, many couples are discovering a painful truth: physical closeness does not always translate into emotional connection. Two people can share the same bed, hold hands in public, and even maintain a seemingly happy home, yet remain strangers to each other’s deepest thoughts, fears, dreams, and struggles. This reality is captured in the thought-provoking message that emotional intimacy goes far beyond physical intimacy. While physical attraction may ignite a relationship, emotional connection is what sustains it. When emotional bonds weaken, relationships begin to suffer quietly, often long before any visible signs of trouble emerge.

One of the greatest misconceptions about love is the belief that affection alone is enough to keep a relationship healthy. In reality, genuine love requires much more than romantic gestures and physical presence. It requires understanding, communication, trust, empathy, and the willingness to be vulnerable with one another. Without these elements, couples may coexist rather than truly connect. Many relationships today are experiencing a silent crisis. Couples are spending more time together physically but less time engaging meaningfully. Busy schedules, work pressures, financial challenges, digital distractions, and personal ambitions have reduced many conversations to routine exchanges about bills, children, responsibilities, and daily survival. The deeper conversations that nurture emotional intimacy are gradually disappearing.

As a result, many partners feel unseen, unheard, and misunderstood. They may be present in the relationship physically, but emotionally they feel isolated. This emotional distance often creates frustration, resentment, and loneliness. Ironically, a person can feel more alone in a relationship lacking emotional connection than when they are physically alone. The danger of emotional disconnection is that it rarely announces itself loudly. Unlike dramatic conflicts or public scandals, it develops gradually. It starts when couples stop sharing their feelings openly. It grows when assumptions replace communication. It deepens when one partner feels consistently ignored, dismissed, or taken for granted. Over time, the relationship loses its warmth and vitality.This explains why some marriages and relationships that appear perfect from the outside eventually collapse unexpectedly.

Observers are often shocked because they only saw the physical togetherness, not the emotional distance that had been growing for years beneath the surface. Relationships do not usually break down overnight; they deteriorate through the accumulation of unresolved emotional gaps. Building emotional intimacy, therefore, requires deliberate effort. It is not a one-time achievement but a daily commitment. Emotional connection is built through consistent acts of attention, kindness, and understanding. It develops when partners genuinely listen to each other without judgment. It grows when people feel safe enough to express their fears, disappointments, and aspirations without fear of criticism or rejection. Trust plays a crucial role in this process. Emotional intimacy flourishes in an environment where honesty is valued and confidentiality is respected. When trust is broken, emotional walls quickly rise.

Rebuilding those walls requires patience, sincerity, and a willingness to heal together. Another important ingredient is empathy. Every individual wants to feel understood. Sometimes partners do not necessarily need solutions to their problems; they simply need someone who listens and acknowledges their feelings. A relationship becomes stronger when both individuals strive to understand each other’s perspectives rather than merely defend their own positions. Quality time is equally important. In a world dominated by smartphones and endless digital distractions, couples must intentionally create moments of genuine interaction. Simple activities such as sharing a meal, taking a walk, discussing personal goals, or praying together can strengthen emotional bonds significantly.

These moments communicate an important message: “You matter to me.” Respect also forms the foundation of emotional closeness. Partners who consistently speak respectfully to each other, even during disagreements, create a healthier environment for intimacy to thrive. Emotional connection cannot flourish where there is constant criticism, ridicule, or contempt. Perhaps the most important lesson is that emotional intimacy is not built by grand gestures alone. It is cultivated through small, consistent actions repeated over time. A thoughtful conversation, a sincere apology, a word of encouragement, or a genuine expression of appreciation can have a profound impact on the health of a relationship. Ultimately, the strength of any relationship lies not merely in physical proximity but in emotional accessibility. The question is not whether two people occupy the same space, but whether they truly know and understand each other.

Lasting love is sustained when hearts remain connected even amid life’s challenges. As society continues to grapple with increasing relationship difficulties, couples must remember that emotional intimacy is not optional; it is essential. Physical attraction may bring people together, but emotional connection keeps them together. It is built daily through communication, trust, empathy, respect, and intentional effort. When emotional intimacy is nurtured, relationships become more resilient, fulfilling, and meaningful. And when two hearts remain genuinely connected, love does not merely survive—it flourishes

By: Sylvia ThankGod-Amadi

Opinion

Yahoo Culture And Nigeria’s Moral Fabric

Published

1 day ago

June 17, 2026

The Tide

Quote “A society that celebrates wealth without questioning its source gradually breeds a generation that despises hard work, glorifies fraud, and ultimately destroys itself from within.”

Nigeria’s battle against insecurity is not limited to terrorism. Another destructive force—popularly known as “Yahoo”—has steadily eaten into the nation’s moral and social fabric. Internet fraud, which has become synonymous with “Yahoo” in local parlance, poses a grave threat to Nigeria’s image, economy, and future. The activities of internet fraudsters have tarnished the country’s reputation globally. As a result, many law-abiding Nigerians abroad or seeking legitimate opportunities overseas often face suspicion and discrimination because of the notoriety created by these criminal elements. Originally, Yahoo was merely the name of an internet search engine created in 1994 by Stanford graduates Jerry Yang and David Filo. In Nigeria, however, the term has evolved into a culture driven by greed and materialism. It has become a disturbing subculture with its own language and values.

Expressions such as “mugu fall, guy man chop” celebrate the exploitation of unsuspecting victims, portraying fraud as intelligence and deceit as success. Yahoo boys are notorious for flaunting their ill-gotten wealth. They parade expensive cars, spend lavishly, and often display arrogance towards elders and society. Their extravagant lifestyle has even been blamed for rising rents and increased cost of living in cities such as Port Harcourt. Following crackdowns in Delta and Edo states, there have been concerns over the growing presence of these elements in Rivers State. What is particularly disturbing is that many of these young men and women, some as young as teenagers, have no legitimate source of income yet live in luxury. Their actions have ruined businesses, impoverished victims, and in some cases pushed people into depression, heart attacks, and suicide.

Yet, they continue to operate openly with frightening confidence. The prevalence of Yahoo culture reflects the deep moral decay in society. Sadly, some families not only tolerate the illicit activities of their children but celebrate and pray for their success. Anyone who condemns the practice often becomes the target of abuse and ridicule. A Port Harcourt-based pastor once experienced fierce backlash from Yahoo sympathisers after speaking against the menace. Nigeria’s permissive environment has unintentionally allowed the practice to flourish. Weak institutions, compromised law enforcement, and families unwilling to question the source of sudden wealth among unemployed youths have all contributed to the problem. The virtues of patience, diligence, and integrity are steadily being replaced by greed and a desperate desire for quick riches.

Perhaps one of the greatest casualties of Yahoo culture is education. The value of years of hard work and academic excellence has been diminished. Many young people now dismiss formal education as a scam, while apprenticeship and vocational training are increasingly looked down upon. The obsession with easy money has encouraged school dropout rates and undermined the culture of honest enterprise. An even more disturbing dimension is the emergence of what many describe as “Yahoo Phase II”—a phenomenon associated with ritual practices and occult beliefs. Although stories surrounding these practices are often difficult to verify, reports of ritual killings, organ harvesting, and other horrific crimes have heightened public fears. Young people seeking wealth at all costs are said to subject themselves to bizarre and inhumane instructions from self-styled spiritualists, resulting in unimaginable tragedies.

Regardless of the myths and realities surrounding these claims, one fact remains undeniable: the pursuit of wealth without values has devastating consequences. Society is increasingly witnessing cases of substance abuse, mental instability, and mysterious deaths among youths whose lives are built on criminality and desperation. Nigeria cannot afford to remain indifferent while a generation is consumed by greed and moral bankruptcy. Combating Yahoo culture requires more than arrests and prosecutions. Families must instill values of honesty and hard work. Religious leaders, educators, and community leaders must consistently promote integrity. Government institutions must strengthen the rule of law and ensure that crime does not pay. Above all, society must stop celebrating wealth without questioning its source. No nation can attain sustainable development when fraud is admired, hard work is ridiculed, and criminality is rewarded.

The future of Nigeria depends on raising a generation that values character above riches and integrity above material possessions. If this dangerous culture is left unchecked, the consequences will be severe. But if the nation collectively chooses the path of morality, accountability, and industry, there remains hope that the tide can be reversed and the country’s dignity restored.

By; Confidence Adoo

Opinion

Good Health Through Socrates’ Prescription

Published

1 week ago

June 8, 2026

The Tide

Quote: “In an age of advanced medicine and endless health information, the greatest prescription may still be the oldest one: know yourself. True health begins when we understand our bodies, emotions, habits and choices.”

The 21st century has ushered in extraordinary progress in science, technology and medicine. Diseases that once claimed millions of lives can now be prevented or treated. Information is available instantly, while fitness applications, health trackers and modern healthcare facilities have become part of everyday life. Yet, despite these advances, many people continue to struggle with physical illnesses, emotional stress, anxiety, depression and lifestyle-related diseases. This contradiction raises an important question: Why are people becoming increasingly unhealthy in an age of remarkable medical advancement? Part of the answer may lie in the timeless wisdom associated with the ancient Greek philosopher Socrates: “Know thyself.” Though spoken more than two thousand years ago, these words remain profoundly relevant today. They remind us that genuine wellbeing begins with self-understanding.

Knowing oneself goes beyond knowing one’s name, occupation or social status. It involves understanding one’s body, emotions, habits, strengths, weaknesses and aspirations. It means recognizing how daily choices affect physical, mental and emotional health. In many respects, self-knowledge forms the foundation of healthy living. One of the greatest health challenges today is the tendency to ignore warning signs until serious problems emerge. Many people neglect symptoms such as persistent fatigue, poor sleep, chronic stress, unhealthy eating habits and lack of physical activity. Because they are disconnected from their bodies, they fail to recognize that their health is gradually deteriorating. A person who truly knows himself pays attention to these signals. Such an individual understands which foods nourish the body and which habits undermine health. They recognize when rest is necessary,

when stress levels become dangerous and when professional medical attention should be sought. Self-awareness encourages preventive action long before illness develops. The same principle applies to mental and emotional health. Modern life is filled with pressures. Social media often encourages unhealthy comparisons, while economic challenges, family responsibilities and workplace demands create enormous psychological burdens. Many people suffer silently because they have not learned to understand or manage their emotions. Knowing oneself means recognizing emotional triggers, vulnerabilities and sources of stress. It involves identifying feelings of anxiety, sadness, anger or frustration before they become overwhelming. Self-aware individuals are more likely to seek support, adopt healthy coping mechanisms and maintain emotional balance.

Self-knowledge also promotes discipline. Many of today’s health problems are linked to lifestyle choices. Excessive consumption of processed foods, alcohol abuse, smoking, substance misuse, physical inactivity and poor sleeping habits contribute significantly to disease burdens around the world. Most people are aware of these risks. The challenge is often not a lack of information but a lack of self-understanding. Individuals who understand their motivations, weaknesses and tendencies are better equipped to resist harmful habits and develop healthier routines. In this way, self-knowledge becomes a powerful tool for self-control. Socrates also taught that “the unexamined life is not worth living.” While philosophical in origin, this statement has practical implications for health. Examining one’s life encourages honest reflection. Are we eating wisely? Are we exercising enough?

Are we sleeping adequately? Are we managing stress effectively? Are we maintaining healthy relationships? These are not merely philosophical questions. They are essential components of a healthy lifestyle. Honest answers can reveal habits that require improvement and inspire positive change. Ironically, while technology has made health information more accessible, it has also made self-understanding more difficult. Many people spend hours following social media trends and public personalities while paying little attention to their own health. They know more about celebrities than they know about their blood pressure, sleep quality or emotional wellbeing. A healthier society will require more than modern hospitals and advanced medications. It will require citizens who actively seek to understand themselves. Preventive healthcare begins with personal awareness.

Parents, educators, religious leaders, healthcare professionals and policymakers all have important roles to play in promoting self-awareness. Young people should be taught not only academic subjects but also emotional intelligence, self-reflection, healthy lifestyle habits and personal responsibility. Ultimately, Socrates’ ancient wisdom remains as relevant today as it was centuries ago. A person who understands himself is more likely to make healthy decisions, maintain emotional stability, build resilience and seek help when necessary. The journey to good health does not begin in a hospital, pharmacy or gymnasium. It begins within. As the world continues to confront complex health challenges, perhaps the most powerful prescription requires no expensive technology or medication. It is the enduring wisdom that has stood the test of time: know yourself. In understanding ourselves, we discover one of the surest paths to healthier, happier and more meaningful lives.

By: Sylvia ThankGod-Amadi