Opinion
Good Conduct, Not Re-Branding For Nigerians
We were taught in an AIDS awareness campaign seminar in Port Harcourt as teenagers in secondary school in 2003 that good conduct is the only way to stop the Acquired Immune Deficiency Syndrome (AlDs)and not the irritant condom some other HIV/AIDS activists preached. We agreed then. I still agree now.
Since good conduct-moral uprightness; will entail that, the issue of sex before marriage will not occur; same goes to the image of a country. I put it this way, ‘good conduct and not re-branding’. Yes! No amount of image laundering (re-branding) will change the perception of the peoples of the world about Nigeria if the Nigerian citizenry are not behaving in a proper way.
Thus, so long as there are scandals, corruption, drug trafficking, terrorism, killing etc, the world will see Nigeria as a bad place and Nigerians as bad people. Nigeria: Good People, Great Nation, will be a rubbish rant if her people refuse to show attitudinal change. Irrespective of the ratio involved in this colossal damage, the truth is that they are Nigerians and are seen as such world over.
Our re-branding was faked; it is a masquerade and so, a deceit. It is also counter-productive, just like in the condom case of AIDS. It puts a tag of lie to any other claim of good people in Nigeria since the deceit (re-branding) received a nod of authority from the government. Nigeria: Good People, Great Nation! Without first c1eaning the hearts and inimical attitude of her people? These words sound propagandistic.
Not long after the re-branding campaign, a Nigerian messed up again. This time around, it was in an act of terrorism and suicide bombing. The ‘Good People, Great Nation’ found herself in hot waters of image scandal. Nigeria was immediately enrolled in the United States ‘special list’ of terrorist countries. How many drug cases have we witnessed since then? Avalanche, I dare say. The post-election mayhem, killing of corps members in the North and kidnapping of corps members in Rivers State. Which good people will kill and kidnap corps members who are serving their country (great nation)? Good people, indeed!
In a minute, let us critically review that rebranding language: Good People, Great Nation. The second part will lead to the first part since there will be no good people without a great nation. Sweet as it sounds, it looks ephemeral from the word go. It lacks the truth or evidence that comes with such potent and superlative words.
Let us look at the second part, “Great Nation.” Dr Dora Akunyili and her team, were simply optimistic here or were they rather liars? The sentence did not show future belief which is the hallmark of optimism. At the time of this re-branding, we could boast of good roads, electricity, neat and efficient airports, fine housing scheme, employment and good welfare.
In fact, within that period, the World Bank released a figure of $2,398.78 per person per annum in July, 2010. This shows a per capita income of $3.00 a day! That period also witnessed strike action from university lecturers for what they termed, “the neglect of educators, education and knowledge”. It was still then that the proposed N18,000 about $114.73 minimum wage was being advocated, though it was rejected by most governors. Are these features of a great nation? Then where is the greatness and honor in all these? Deceit is in the offing.
Good people? The ‘Etteh-gate’ and subsequent Kun fu, boxing and war of words that greeted the nation’s House of Representatives were within the period of re-branding Nigeria. Check Nigerian newspapers online, you will see where that free for all fight is hoisted. That is the image of Good People. What about that grand welcome and reception that was given to an ex-convict? The many cases of corrupt government officials and bank executives standing trial; the endless drug trafficking cases, kidnapping, killing, rape etc? Does this make a good people?
The greed of government officials exemplified by their pay is another thing here. Some call it ‘jumbo pay’, it is criminal to me. Most Nigerians are dying of hunger and our leaders are receiving criminal pay. Imagine per capita incomes of $3.00and our leaders are taking home criminal pay. Remember that CBN Governors (Lamido Sanusi) convocation lecture at Benin? 25 per cent of the country’s overhead cost being consumed by the legislative arm of government alone.
I will analyze our leaders pay using the legislative arm of government because of Demeji Bankole’s case. House of Representative members collect N28.9 million quarterly allowances before July, 2010 when it was raised to N41 million, excluding their salaries. This was even posited recently by the embattled ex-speaker, as a defense on the N10 billion loan.
A senator’s take home at the end of the year is about N351 million while that of a member of House of Representatives is about N147 million. If the pay of a senator is shared to all Nigerians, everybody will receive above N2 million. Whereas, a senior accountant in local government receive about N110,00O, giving him an annual pay that is less than N1.4 million. His yearly salary is less than what he will receive if a single senator shares his pay for one year to every Nigeria. Is that not wicked? So, where are the good people? And where is the love our leaders profess they have for their subjects?
Good attitude and morally upright behaviour will change our image than any well composed words; irrespective of the writer or poet that composed such words. The money spent during the re-branding crusade is an imprudent spending as we have found out today. So, changing the attitude of Nigerians is far more important to those sweet words.
Hon. Bankole’s case is another setback to that crusade. I know that Hon Bankole is innocent until proven otherwise but his arrest and trial alone is inimical to the office of Speakership of the House of Representatives and the re-branding crusade itself. Another twist to it is that the case, if properly handled, can help our country’s image.
This will happen when everybody that is guilty in that case is severely punished; even if it is the whole members of the House and the lending bank. The punishment I proffer here is not that mediocre jail terms the court do dish out but a huge jail term that will serve as a deterrent to would-be offenders in the future. This way, we will instill fairness and drive away or minimize this shame called corruption without spending a dime.
Nigeria: Good people, Great Nation will be achieved not by the number of times we echoed the words nor the amount of newspaper advertorial space and broadcast commercial time, but by our good hearts in dealing with others, shunning of corruption, drug trafficking etc and developing our country. This is the re-branding we need and not the deceit we engaged earlier.
What we need now is good conduct and not paper re-branding.
Temple, a public affairs analyst, writes from Port Harcourt.
Uwalaka Temple
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FG’s Transport Support And Rivers Workers
The Federal Government’s approval of a N70,000 monthly transport intervention for public service workers for six months, beginning in November 2026, offers hope to employees struggling with the rising cost of living. The agreement with the Nigeria Labour Congress (NLC), reached at a conciliation meeting in Abuja on October 27, is intended to cushion transport costs and ease pressure on workers’ incomes. But for public servants in Rivers State, it raises a familiar question: will the State Government key into the intervention and ensure that its workers benefit? The agreement provides for N70,000 monthly across all levels, for six months. The Federal Government also approved peculiar allowance arrears effective from May 1, 2026, to be paid in three equal instalments beginning in November.
The parties agreed to reconvene after one month to assess implementation. Ultimately, the value of these resolutions will be measured not by announcements but by whether eligible workers receive the money. Transport costs consume a substantial share of many civil servants’ earnings before they can meet household needs. Support for commuting is therefore not a luxury or political favour; it is temporary assistance to help workers remain at their jobs without sinking further into hardship. For lower-paid employees, transport costs can turn modest salaries into a daily exercise in difficult choices and sacrifice.
The agreement also urges State and Local Governments to participate and unions to press for implementation. The federal agreement does not automatically guarantee that every State and Local Government employee will receive the support. State authorities must clarify how it will apply to their workforce, make the necessary arrangements and publish a payment timetable. Rivers State must approach the arrangement with urgency and transparency. The Government should State whether it will implement the intervention and when payments will begin. Any administrative or financial question should be addressed promptly with organised labour, not allowed to become excuses for delay.
The concern is sharpened by the earlier N35,000 monthly wage award introduced by the Federal Government in 2023 after petrol subsidy removal. It was intended as temporary relief pending a new national minimum wage. While several States negotiated and paid wage awards or related sums, implementation nationwide was uneven. Reports in 2024 indicated that many States had failed to pay the federal award, while others provided different amounts. In Rivers, labour and media reports raised concerns about implementation of the N35,000 award for State workers, amid separate announcements and arrangements concerning Local Government employees.
The wage award was meant to ease the immediate effects of subsidy removal, yet workers faced uncertainty over whether the promised relief would reach them. In February 2024, the Rivers State Government announced approval of the N35,000 award for local government workers, but subsequent reports showed that implementation across worker categories remained a concern. The lesson is clear: approval and implementation are not the same. A declaration at a meeting offers little comfort to a worker whose account does not reflect the promised payment. For workers who travel to their offices daily, the implications of delayed support are significant. Transportation expenses compete with food, rent, school fees, healthcare and other essential household needs.
As fares rise, employees may be forced to reduce spending on necessities or borrow to sustain their families. A timely transport intervention would therefore provide practical relief and demonstrate that government understands the economic pressures confronting its workforce. Its temporary nature makes prompt implementation even more important. It is fair to acknowledge that this transport intervention is a new agreement and that its administrative details may require clarification. Rivers State should not be condemned in advance for a failure that has not occurred. Nevertheless, the earlier experience gives workers legitimate grounds to seek assurances before the November commencement date. The State should avoid allowing uncertainty to persist until workers begin asking why the promised assistance has not arrived.
The NLC and unions in Rivers State should engage the State Government immediately and seek a written commitment, an implementation plan and a process for reporting missed payments. If clarification from the Federal Government is needed, the State should seek it without abandoning the goal of providing relief. Labour leaders must also keep members informed about progress and insist that any agreed arrangements are applied fairly and transparently. The Rivers State Government should treat this intervention as an opportunity to rebuild confidence. Timely support would show that workers’ welfare is more than a talking point and that the State recognises the economic realities confronting its employees.
Silence, delay or selective implementation, by contrast, would revive frustration over earlier relief measures and weaken trust between government and labour. Every month lost to administrative delay leaves workers facing the same transport burden without the intended assistance. The State should consult labour, publish arrangements and pay eligible workers on time. Rivers workers should not have to wonder whether federal relief will reach them. The Federal Government has announced the support; now the State must make its position clear. We hope the N70,000 monthly transport intervention will not follow the troubling path of the earlier wage award. Rivers State should learn from that experience and ensure that this time, relief is not merely promised but delivered.
Sylvia ThankGod-Amadi
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