Business
Nigerians Laud Cadbury’s Corporate Social Responsibility
Nigerians have showered encomium on the nation’s leading food drink, Cadbury Bournvita, on its contributions towards uplifting and identifying with its core target audience through its numerous Corporate Social Responsibility (CSR) initiatives.
Some of the renowned Cadbury Bournvita CSR endeavours include breast cancer awareness campaign for mothers, children to support breast cancer awareness campaign undertaken by children, Ramadan seasonal reward for Muslim consumers and sponsorship of the LTV Christmas funfair, B Cos fun park in Ibadan and calabar children carnival.
Speaking with The Tide at the Cadbury Bournvita sponsored LTV Christmas funfair in Lagos, a cross section of mothers at the amusement park said that apart from the brand key role in children mental and health development, Bournvita has contributed immensely to the socio-economic life of its core target market, which is children and mothers.
Mrs Abimbola Ajakaye, civil servant said, “Bournvita is a good corporate citizen. Apart from providing world number one food drink, which standard and quality can be measured to anyone in the world. It is a brand that does not lose touch of its operating environment and people patronising it”.
According to the marketing manager, Food and Choclates Cadbury Nigeria, Mrs. Bukky Bandele “Bournvita is very proud to be official sponsor of the carnival Calabar Children’s carnival and children’s party 2009 Bournvita has an unrivalled pedigree in nourishing the bodies and minds of tomorroe’s leaders and we are looking forward to a great future with the childen from all over the country who will be arriving in Calabar for the carnival”.
While visiting the park last Friday, the managing director of Cadbury Nigeria, Mr. Alan Palmer said “first of all Christmas is great kind of time in the year and it is a fantastic opportunity to partnering with our core target market-children and mothers and LTV in the Christmas fun-fair. Cadbury and LTV are about 300 yard apart, we are in the same community and we like to be here and obviously children are having a great time, whic remains Cadbury Bournvita cardinal principle”.
The managing director also affirmed Nigeria has the biggest market for the brand in Africa.
Throughout its history, Cadbury Bournvita has continously re-invented itself in terms of product, packaging, promotion and distribution. The Cadbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last 50 years.
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Blue Economy: Minister Seeks Lifeline In Blue Bond Amid Budget Squeeze

Ministry of Marine and Blue Economy is seeking new funding to implement its ambitious 10-year policy, with officials acknowledging that public funding is insufficient for the scale of transformation envisioned.
Adegboyega Oyetola, said finance is the “lever that will attract long-term and progressive capital critical” and determine whether the ministry’s goals take off.
“Resources we currently receive from the national budget are grossly inadequate compared to the enormous responsibility before the ministry and sector,” he warned.
He described public funding not as charity but as “seed capital” that would unlock private investment adding that without it, Nigeria risks falling behind its neighbours while billions of naira continue to leak abroad through freight payments on foreign vessels.
He said “We have N24.6 trillion in pension assets, with 5 percent set aside for sustainability, including blue and green bonds,” he told stakeholders. “Each time green bonds have been issued, they have been oversubscribed. The money is there. The question is, how do you then get this money?”
The NGX reckons that once incorporated into the national budget, the Debt Management Office could issue the bonds, attracting both domestic pension funds and international investors.
Yet even as officials push for creative financing, Oloruntola stressed that the first step remains legislative.
“Even the most innovative financial tools and private investments require a solid public funding base to thrive.
It would be noted that with government funding inadequate, the ministry and capital market operators see bonds as alternative financing.
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