Business
Dangote Crashes Sugar Price By 25%
Dangote Sugar Refinery Plc (DSR), has announced a 25 per cent reduction in the price of its product, in response to the price of sugar at the international commodity market.
With the new price regime, Dangote Sugar crashed the price of its 50kg bag from N8, 900 to N6,660.
The Managing Director of the company, Abdullahi Sule, attributed the development to the recent reduction in the price of raw sugar at the international market.
The reduction, according to Sule, reflects the trends in the international market where the prices of raw sugar have dropped from about $0.26 cents to the current $0.19 cents.
He said the company has a policy of passing the benefits of price reductions to the customers.
Already, with the price reduction rocking the market and some other sugar refineries alleging that DSR reduced the sugar prices to a level where it makes it difficult for competition, Sule explained that Nigeria is not a sugar producing nation, hence all raw sugar that are refined locally are imported from Brazil by all industry players and that there was nothing to hide.
DSR chief explained that raw sugar is traded openly on the international commodities market with the prices available for all and sundry to see and/or verify.
“DSR only reacted to a reduction in the international price of sugar in the last one year for the benefit of its customers. As a responsible corporate citizen, we are committed to the socio- economic growth of the nation’s economy and there is no need for this horrendous accusation.
“When prices of sugar shoe up internationally, we increased our prices and charged consumers as much as N9,600 per bag. In the last one year the International Prices of Raw Sugar have dropped from about $0.26cents to the current price of about $0.19 cents per pound.
“Therefore, in line with DSR strategy of passing the benefits of price reduction to our customers we reduced the prices of our 50kg sugar bags from N8,900.00 to N6,600.00 (VAT inclusive) with effect from December 16, 2012,” he said.
All 0 ser sugar refineries in Nigeria are enjoying five years tax holiday at the moment.
“With our current pricing, our budget for this business year 2013 will give even better profit/return to our shareholders and with a corporate tax and other miscellaneous charges of over N22 billion.
“Besides the tax benefits the price reduction will also check the proliferation of unfortified sugar, which is hazardous to the health that finds its way into the northern markers through unverifiable sources. Smuggled sugar accounts for over 30 per cent of public consumption. Our action of reducing the sugar price has resolved this problem,” he added.
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