Opinion
Giving Nigeria A Good Image
A public relations expert and President, African Public
Relations Association (APRA), Mr Peter Mutie, recently advised African leaders to polish their reputation by embracing the culture of reputation management and branding. Mutie who gave the advice in Calabar while contributing to a paper on “Reputation Management for Country Branding” presented by Robyn de Villiers, Chairperson and Chief Executive Officer (CEO), Bursen-Mersteller, South Africa, said that such move was necessary for African leaders to positively influence perceptions of their countries and products by the global community.
He said that reputation management would also foster good governance; ensure sustainable nations and valuable product brands. The APRA boss, urged members of the association to engage their countries to push out African brands in governance, personalities, products and nations.
“To achieve this, we must make up in Africa and start branding our own brand. You are only relevant if you have value. That is our vote and we must do it. This is because if you wait for someone else to do it, they will not do it, so NAPRA should stand up and take the lead”, he stressed.
Robyn de Villiers had in her paper explained why African government and countries need to manage their reputation. She said since trust is low, individuals, organizations and governments in Africa should always engage professionals in image or reputation management.
At all levels of governance, there are many roadblocks to strong democracy. Conflict triggered by political activities and communal, ethnic, religious or resource allocation rivalries, poses a major threat to democracy. Corruption is a key problem that endangers the reputation of a leader and country.
In Nigeria, the problem with public relations practitioners is the lack of both the capacity and resources to effectively engage government and advocate change. Another problem is that government institutions have not established meaningful partnership with Nigerian public relations executives. So, both lack the capacity to carry out their own mandates. The domination of Nigerian politics by an oligarchy a small elite, to the exclusion of the majority has over the years posed serious treat to the image and reputation of the country.
Many Nigerians have in the past created bad image for the country through different indecent acts such as corruption, money laundering, crimes, drug peddling, terrorism, among others. The increasing militarization and recent bombing of oil installations and vandalisation in the Niger Delta particularly questions or dents the image of the country.
These negative trends are occurring in the context of poor social and economic indicators across the country, and they undermine the ability of public relations practitioners to engage the democratic process at the maximal levels for the system to flourish.
Past leaders of Nigeria did not see the need for rule of law and to promote their reputation. These institutions had already shown a willingness to change and operate effectively and transparently, but they did not work to improve governance by engaging image builders as well as civil society and private sector stakeholders.
One of the best ways to build the capacity of public relations professionals to partner with government and leaders is to empower them to evaluate the fiscal and administrative responsibilities of the leaders to enable them understand the level of their culture of reputation management and branding. By so doing, public relations practitioners will be in the proper position to monitor the activities of the leaders in reputation management.
Another good way is by reinforcing policies and systems that will improve transparency, mobilizing public relations professionals to participate in government planning and budgeting and making them monitor financial flaws as well as assess the quality of services rendered by leaders. Public relations practitioners should also be assisted to hold elected officials and leaders accountable to ensure credible reputation.
In 2011, for example, USAID/Nigeria worked to ensure a credible national election in the country by helping political parties to build coalitions and provided training for domestic and international observers as well as organised civic education to strengthen political parties to ensure parallel vote tabulation. Such programme could be worked out to integrate public relations professionals into Nigeria’s political process.
Along with business, public relations develop a strong association among politicians. In San Francisco in 1933, Leone Baxter and her husband, Clem Whitake launched their public relations firm and went on to establish a reputation for winning election campaigns. The government’s role in public relations became established during World War I with the formation of the United State Committee on Public Information headed by George Creel, a newspaper man. The job of Creel and the commission was to bring public opinion more in line with the needs and pace of government . Some arms of government, especially the army and the police, train people in public relation, not only to turn out press releases but also to study and interpret public opinion and build the image of their officials.
The activities of image makers in the election process through voters and politicians education will serve as an avenue to promote peaceful and non-violent elections, as well as raise the reputation of our leaders. Today, public relations and information departments operate in almost every major department of government and companies. Effective public relations programmes help prevent problems in image and public opinion before they occur. Public relations involves many different functions apart from publicity and press relations, so public relations professionals must have strong working relationship with the leaders and develop an identity within the government. Public relations practitioners should do everything within their capability to enhance the image of Nigeria and the leaders by preventing problems before they occur.
The leaders and government should understand that all eyes are on them locally and internationally and that the people would work with them according to their image and reputation. The Nigeria government must entrench a strong partnership and mutual relationship with public image makers to help in restructuring the battered reputation of some Nigerian leaders. It is expected of every patriotic leader, the citizens and public relations practitioners to defend and protect the integrity and reputation of the country at all times, as we are aware that even some Nigerians in Diaspora have given the rest of us a bad reputation.
Shedie Okpara
The political atmosphere in Rivers State has been anything but calm in 2025. Yet, a rare moment of unity was witnessed on Saturday, June 28, when Governor Siminalayi Fubara and Minister of the Federal Capital Territory, Chief Nyesom Wike, appeared side by side at the funeral of Elder Temple Omezurike Onuoha, Wike’s late uncle. What could have passed for a routine condolence visit evolved into a significant political statement—a symbolic show of reconciliation in a state bruised by deep political strife.
The funeral, attended by dignitaries from across the nation, was more than a moment of shared grief. It became the public reflection of a private peace accord reached earlier at the Presidential Villa in Abuja. There, President Bola Ahmed Tinubu brought together Governor Fubara, Minister Wike, the suspended Speaker of the Rivers State House of Assembly, Martin Amaewhule, and other lawmakers to chart a new path forward.
For Rivers people, that truce is a beacon of hope. But they are not content with photo opportunities and promises. What they demand now is the immediate lifting of the state of emergency declared in March 2025, and the unconditional reinstatement of Governor Fubara, Deputy Governor Dr. Ngozi Odu, and all suspended lawmakers. They insist on the restoration of their democratic mandate.
President Tinubu’s decision to suspend the entire structure of Rivers State’s elected leadership and appoint a sole administrator was a drastic response to a deepening political crisis. While it may have prevented a complete breakdown in governance, it also robbed the people of their voice. That silence must now end.
The administrator, retired naval chief Ibok-Ette Ibas, has managed a caretaker role. But Rivers State cannot thrive under unelected stewardship. Democracy must return—not partially, not symbolically, but fully. President Tinubu has to ensure that the people’s will, expressed through the ballot, is restored in word and deed.
Governor Fubara, who will complete his six-month suspension by September, was elected to serve the people of Rivers, not to be sidelined by political intrigues. His return should not be ceremonial. It should come with the full powers and authority vested in him by the constitution and the mandate of Rivers citizens.
The people’s frustration is understandable. At the heart of the political crisis was a power tussle between loyalists of Fubara and those of Wike. Institutions, particularly the State House of Assembly, became battlegrounds. Attempts were made to impeach Fubara. The situation deteriorated into a full-blown crisis, and governance was nearly brought to its knees.
But the tide must now turn. With the Senate’s approval of a record ?1.485 trillion budget for Rivers State for 2025, a new opportunity has emerged. This budget is not just a fiscal document—it is a blueprint for transformation, allocating ?1.077 trillion for capital projects alone. Yet, without the governor’s reinstatement, its execution remains in doubt.
It is Governor Fubara, and only him, who possesses the people’s mandate to execute this ambitious budget. It is time for him to return to duty with vigor, responsibility, and a renewed sense of urgency. The people expect delivery—on roads, hospitals, schools, and job creation.
Rivers civil servants, recovering from neglect and under appreciation, should also continue to be a top priority. Fubara should continue to ensure timely payment of salaries, address pension issues, and create a more effective, motivated public workforce. This is how governance becomes real in people’s lives.
The “Rivers First” mantra with which Fubara campaigned is now being tested. That slogan should become policy. It must inform every appointment, every contract, every budget decision, and every reform. It must reflect the needs and aspirations of the ordinary Rivers person—not political patrons or vested interests.
Beyond infrastructure and administration, political healing is essential. Governor Fubara and Minister Wike must go beyond temporary peace. They should actively unite their camps and followers to form one strong political family. The future of Rivers cannot be built on division.
Political appointments, both at the Federal and State levels, must reflect a spirit of fairness, tolerance, and inclusivity. The days of political vendettas and exclusive lists must end. Every ethnic group, every gender, and every generation must feel included in the new Rivers project.
Rivers is too diverse to be governed by one faction. Lasting peace can only be built on concessions, maturity, and equity. The people are watching to see if the peace deal will lead to deeper understanding or simply paper over cracks in an already fragile political arrangement.
Wike, now a national figure as Minister of the FCT, has a responsibility to rise above the local fray and support the development of Rivers State. His influence should bring federal attention and investment to the state, not political interference or division.
Likewise, Fubara should lead with restraint, humility, and a focus on service delivery. His return should not be marked by revenge or political purges but by inclusive leadership that welcomes even former adversaries into the process of rebuilding the state.
“The people are no longer interested in power struggles. They want light in their streets, drugs in their hospitals, teachers in their classrooms, and jobs for their children. The politics of ego and entitlement have to give way to governance with purpose.
The appearance of both leaders at the funeral was a glimpse of what unity could look like. That moment should now evolve into a movement-one that prioritizes Rivers State over every personal ambition. Let it be the beginning of true reconciliation and progress.
As September draws near, the Federal government should act decisively to end the state of emergency and reinstate all suspended officials. Rivers State must return to constitutional order and normal democratic processes. This is the minimum requirement of good governance.
The crisis in Rivers has dragged on for too long. The truce is a step forward, but much more is needed. Reinstating Governor Fubara, implementing the ?1.485 trillion budget, and uniting political factions are now the urgent tasks ahead. Rivers people have suffered enough. It is time to restore leadership, rebuild trust, and finally put Rivers first.
By: Amieyeofori Ibim
Amieyeofori Ibim is former Editor of The Tide Newspapers, political analyst and public affairs commentator
Do the Fulani herdsmen have an expansionists agenda, like their progenitor, Uthman Dan Fodio? Why are they everywhere even the remotest part of other areas in Nigeria harassing, maiming, raping and killing the owners of the land?”
In a swift reaction, The Movement for the Survival of the Ogoni People (MOSOP) decried and strongly condemned the invasion by suspected Fulani herdsmen.
In his denunciation, MOSOP President Fegalo Nsuke described the incident as very unfortunate and deeply troubling, warning against a recurrence of the violence experienced in Benue State. “The killing of yesterday is bad and very unfortunate. We are getting preliminary information about how the herders gained access to the farmland, and it appears some hoodlums may be collecting money and granting access illegally.”
He called on the Hausa community in Rivers State to intervene swiftly to prevent further attacks.
“We want the Hausa community in Rivers State to take urgent action to ensure these issues are resolved”.
But will such appeal and requests end the violent disposition of the Fulani herdsmen? It is not saying something new that the escalating threat and breach of peace across the country by the Fulani herdsmen or those suspected to be Fulani herdsmen, leaves much to be desired in a country that is bedevilled by multi-dimensional challenges and hydra-headed problems.
Some upland Local Government Areas of Rivers State, such as Etche, Omuma, Emohua, Ikwerre, Oyigbo, Abua, Ogba/Egbema/Ndoni, have severally recounted their ordeals, as herdsmen invaded farmlands, destroyed crops, raped female farmers and killed protestant residents.
Again the wanton destruction of lives and properties which no doubt has overwhelmed the Nigerian Police, makes the clamour for State Police, indispensable. The National Assembly should consider the amendment of the Constitution to allow States to have their Statutory policing agencies.
As insurgency has risen to an all time high in the country were killings has now grown to be a normal daily activity in some part of the nation it may not be safe to say that Nigeria still practices democracy.
Several massacres coming from the Boko Haram and the herdsmen amongst all other insurgencies which have led to the destruction of homes and killing, burning of communities especially in the northern part of the country. All these put together are result of the ethnic battles that are fought between the tribes of Nigeria and this can be witnessed in Benue State where herders and farmers have been in constant clashes for ages. They have experienced nothing but casualties and unrest.
In the month of June 13-14, the Yelwata attack at the Guma Local Government Area by suspected gunmen or herdsmen who stormed the houses of innocent IDPs (Internally Displaced Persons) claiming the lives of families, both adults and children estimated to be 200 victims. They were all burnt alive by these unknown gunmen.
This has been recorded as one of the deadliest insurgencies that had happened in recent years. Some security personnel that were trying to fight the unknown gunmen also lost their lives.
Prior to the Yelewata attack, two days before the happening, similar conflict took place in Makurdi on June 11, 2025. 25 people were killed in the State. Even in Plateau State and the Southern Kaduna an attack also took place in the month of June.
All other states that make up the Middle Belt have been experiencing the farmers/herders clash for years now and it has persisted up till recent times, claiming lives of families and children, homes and lands, escalating in 2025 with coordinated assaults.
Various authorities and other villagers who fled for safety also blamed the herdsmen in the State for the attack that happened in Yelwata community.
Ehebha God’stime is an Intern with The Tide.
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