Opinion
Giving Nigeria A Good Image
A public relations expert and President, African Public
Relations Association (APRA), Mr Peter Mutie, recently advised African leaders to polish their reputation by embracing the culture of reputation management and branding. Mutie who gave the advice in Calabar while contributing to a paper on “Reputation Management for Country Branding” presented by Robyn de Villiers, Chairperson and Chief Executive Officer (CEO), Bursen-Mersteller, South Africa, said that such move was necessary for African leaders to positively influence perceptions of their countries and products by the global community.
He said that reputation management would also foster good governance; ensure sustainable nations and valuable product brands. The APRA boss, urged members of the association to engage their countries to push out African brands in governance, personalities, products and nations.
“To achieve this, we must make up in Africa and start branding our own brand. You are only relevant if you have value. That is our vote and we must do it. This is because if you wait for someone else to do it, they will not do it, so NAPRA should stand up and take the lead”, he stressed.
Robyn de Villiers had in her paper explained why African government and countries need to manage their reputation. She said since trust is low, individuals, organizations and governments in Africa should always engage professionals in image or reputation management.
At all levels of governance, there are many roadblocks to strong democracy. Conflict triggered by political activities and communal, ethnic, religious or resource allocation rivalries, poses a major threat to democracy. Corruption is a key problem that endangers the reputation of a leader and country.
In Nigeria, the problem with public relations practitioners is the lack of both the capacity and resources to effectively engage government and advocate change. Another problem is that government institutions have not established meaningful partnership with Nigerian public relations executives. So, both lack the capacity to carry out their own mandates. The domination of Nigerian politics by an oligarchy a small elite, to the exclusion of the majority has over the years posed serious treat to the image and reputation of the country.
Many Nigerians have in the past created bad image for the country through different indecent acts such as corruption, money laundering, crimes, drug peddling, terrorism, among others. The increasing militarization and recent bombing of oil installations and vandalisation in the Niger Delta particularly questions or dents the image of the country.
These negative trends are occurring in the context of poor social and economic indicators across the country, and they undermine the ability of public relations practitioners to engage the democratic process at the maximal levels for the system to flourish.
Past leaders of Nigeria did not see the need for rule of law and to promote their reputation. These institutions had already shown a willingness to change and operate effectively and transparently, but they did not work to improve governance by engaging image builders as well as civil society and private sector stakeholders.
One of the best ways to build the capacity of public relations professionals to partner with government and leaders is to empower them to evaluate the fiscal and administrative responsibilities of the leaders to enable them understand the level of their culture of reputation management and branding. By so doing, public relations practitioners will be in the proper position to monitor the activities of the leaders in reputation management.
Another good way is by reinforcing policies and systems that will improve transparency, mobilizing public relations professionals to participate in government planning and budgeting and making them monitor financial flaws as well as assess the quality of services rendered by leaders. Public relations practitioners should also be assisted to hold elected officials and leaders accountable to ensure credible reputation.
In 2011, for example, USAID/Nigeria worked to ensure a credible national election in the country by helping political parties to build coalitions and provided training for domestic and international observers as well as organised civic education to strengthen political parties to ensure parallel vote tabulation. Such programme could be worked out to integrate public relations professionals into Nigeria’s political process.
Along with business, public relations develop a strong association among politicians. In San Francisco in 1933, Leone Baxter and her husband, Clem Whitake launched their public relations firm and went on to establish a reputation for winning election campaigns. The government’s role in public relations became established during World War I with the formation of the United State Committee on Public Information headed by George Creel, a newspaper man. The job of Creel and the commission was to bring public opinion more in line with the needs and pace of government . Some arms of government, especially the army and the police, train people in public relation, not only to turn out press releases but also to study and interpret public opinion and build the image of their officials.
The activities of image makers in the election process through voters and politicians education will serve as an avenue to promote peaceful and non-violent elections, as well as raise the reputation of our leaders. Today, public relations and information departments operate in almost every major department of government and companies. Effective public relations programmes help prevent problems in image and public opinion before they occur. Public relations involves many different functions apart from publicity and press relations, so public relations professionals must have strong working relationship with the leaders and develop an identity within the government. Public relations practitioners should do everything within their capability to enhance the image of Nigeria and the leaders by preventing problems before they occur.
The leaders and government should understand that all eyes are on them locally and internationally and that the people would work with them according to their image and reputation. The Nigeria government must entrench a strong partnership and mutual relationship with public image makers to help in restructuring the battered reputation of some Nigerian leaders. It is expected of every patriotic leader, the citizens and public relations practitioners to defend and protect the integrity and reputation of the country at all times, as we are aware that even some Nigerians in Diaspora have given the rest of us a bad reputation.
Shedie Okpara
Opinion
Wike VS Soldier’s Altercation: Matters Arising
The events that unfolded in Abuja on Tuesday November 11, 2025 between the Minister of the Federal Capital Territory, Chief Nyesom Wike and a detachment of soldiers guarding a disputed property, led by Adams Yerima, a commissioned Naval Officer, may go down as one of the defining images of Nigeria’s democratic contradictions. It was not merely a quarrel over land. It was a confrontation between civil authority and the military legacy that still hovers over our national life.
Nyesom Wike, fiery and fearless as always, was seen on video exchanging words with a uniformed officer who refused to grant him passage to inspect a parcel of land alleged to have been illegally acquired. The minister’s voice rose, his temper flared, and the soldier, too, stood his ground, insisting on his own authority. Around them, aides, security men, and bystanders watched, stunned, as two embodiments of the Nigerian state clashed in the open.
The images spread fast, igniting debates across drawing rooms, beer parlours, and social media platforms. Some hailed Wike for standing up to military arrogance; others scolded him for perceived disrespect to the armed forces. Yet beneath the noise lies a deeper question about what sort of society we are building and whether power in Nigeria truly understands the limits of its own reach.
It is tragic that, more than two decades into civil rule, the relationship between the civilian arm of government and the military remains fragile and poorly understood. The presence of soldiers in a land dispute between private individuals and the city administration is, by all civic standards, an aberration. It recalls a dark era when might was right, and uniforms conferred immunity against accountability.
Wike’s anger, even if fiery, was rooted in a legitimate concern: that no individual, however connected or retired, should deploy the military to protect personal interests. That sentiment echoes the fundamental democratic creed that the law is supreme, not personalities. If his passion overshot decorum, it was perhaps a reflection of a nation weary of impunity.
On the other hand, the soldier in question is a symbol of another truth: that discipline, respect for order, and duty to hierarchy are ingrained in our armed forces. He may have been caught between conflicting instructions one from his superiors, another from a civilian minister exercising his lawful authority. The confusion points not to personal failure but to institutional dysfunction.
It is, therefore, simplistic to turn the incident into a morality play of good versus evil.
*********”**** What happened was an institutional embarrassment. Both men represented facets of the same failing system a polity still learning how to reconcile authority with civility, law with loyalty, and service with restraint.
In fairness, Wike has shown himself as a man of uncommon courage. Whether in Rivers State or at the FCTA, he does not shy away from confrontation. Yet courage without composure often feeds misunderstanding. A public officer must always be the cooler head, even when provoked, because the power of example outweighs the satisfaction of winning an argument.
Conversely, soldiers, too, must be reminded that their uniforms do not place them above civilian oversight. The military exists to defend the nation, not to enforce property claims or intimidate lawful authorities. Their participation in purely civil matters corrodes the image of the institution and erodes public trust.
One cannot overlook the irony: in a country where kidnappers roam highways and bandits sack villages, armed men are posted to guard contested land in the capital. It reflects misplaced priorities and distorted values. The Nigerian soldier, trained to defend sovereignty, should not be drawn into private or bureaucratic tussles.
Sycophancy remains the greatest ailment of our political culture. Many of those who now cheer one side or the other do so not out of conviction but out of convenience. Tomorrow they will switch allegiance. True patriotism lies not in defending personalities but in defending principles. A people enslaved by flattery cannot nurture a culture of justice.
The Nigerian elite must learn to submit to the same laws that govern the poor. When big men fence off public land and use connections to shield their interests, they mock the very constitution they swore to uphold. The FCT, as the mirror of national order, must not become a jungle where only the powerful can build.
The lesson for Wike himself is also clear: power is best exercised with calmness. The weight of his office demands more than bravery; it demands statesmanship. To lead is not merely to command, but to persuade — even those who resist your authority.
Equally, the lesson for the armed forces is that professionalism shines brightest in restraint. Obedience to illegal orders is not loyalty; it is complicity. The soldier who stands on the side of justice protects both his honour and the dignity of his uniform.
The Presidency, too, must see this episode as a wake-up call to clarify institutional boundaries. If soldiers can be drawn into civil enforcement without authorization, then our democracy remains at risk of subtle militarization. The constitution must speak louder than confusion.
The Nigerian public deserves better than spectacles of ego. We crave leaders who rise above emotion and officers who respect civilian supremacy. Our children must not inherit a nation where authority means shouting matches and intimidation in public glare.
Every democracy matures through such tests. What matters is whether we learn the right lessons. The British once had generals who defied parliament; the Americans once fought over states’ rights; Nigeria, too, must pass through her own growing pains but with humility, not hubris.
If the confrontation has stirred discomfort, then perhaps it has done the nation some good. It forces a conversation long overdue: Who truly owns the state — the citizen or the powerful? Can we build a Nigeria where institutions, not individuals, define our destiny?
As the dust settles, both the FCTA and the military hierarchy must conduct impartial investigations. The truth must be established — not to shame anyone, but to restore order. Where laws were broken, consequences must follow. Where misunderstandings occurred, apologies must be offered.
Let the rule of law triumph over the rule of impulse. Let civility triumph over confrontation. Let governance return to the path of dialogue and procedure.
Nigeria cannot continue to oscillate between civilian bravado and military arrogance. Both impulses spring from the same insecurity — the fear of losing control. True leadership lies in the ability to trust institutions to do their work without coercion.
Those who witnessed the clash saw a drama of two gladiators. One in starched khaki, one in well-cut suit. Both proud, both unyielding. But a nation cannot be built on stubbornness; it must be built on understanding. Power, when it meets power, should produce order, not chaos.
We must resist the temptation to glorify temper. Governance is not warfare; it is stewardship. The citizen watches, the world observes, and history records. How we handle moments like this will define our collective maturity.
The confrontation may have ended without violence, but it left deep questions in the national conscience. When men of authority quarrel in the open, institutions tremble. The people, once again, become spectators in a theatre of misplaced pride.
It is time for all who hold office — civilian or military — to remember that they serve under the same flag. That flag is neither khaki nor political colour; it is green-white-green, and it demands humility.
No victor, no vanquish only a lesson for a nation still learning to govern itself with dignity.
By; King Onunwor
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