Politicians in Enugu State have been advised to take cognisance of the laws regulating outdoor advertising practices in the state before mounting their campaign billboards.
The Enugu State Structures for Signage and Advertisement Agency (ENSSAA) which lamented the unclean, unsafe and unauthorised erection of political advertisement boards in various parts of the state, said the agency would not fold its arms and watch well-spelt out rules guiding outdoor advertising practice being violated in the state.
General Manager and Chief Executive of the agency, Ike Ezugwu said, “henceforth, ENSSAA will come down hard on individuals and agencies that flout the laws and might place outright bans on some of them who are repeat offenders”.
He said a situation where people wake up in the morning and mount billboards and other signage anywhere they liked would no longer be tolerated and advised prospective advertisers to apply for, and obtain requisite permits before exposing their materials.
“Our rules are very clear; ENSSAA Law 2016 directs that all billboards and Signage in Enugu State must be approved by ENSSAA and appropriate Permit/Certificate issued by the Agency.
“But people have consistently tested our resolve to sustainably sanitise the skylines of Enugu State through clean and safe outdoor adverting practices.
“ENSSAA shall no longer tolerate erection or display of billboards and Signage – signboards, branded vehicles, banners, flags, handbills and posters, that are not approved”, Ezugwu stated.
He said the enforcement team of the agency had been fully mobilised and all violators would be made to face the full weight of the law no matter the status and positions of the persons involved.
Ezugwu also called for the cooperation of citizens, particularly politicians towards ensuring that the exercise was hitch-free.
“We are speaking to people of all political persuasions. We are talking to all of them and their friends and associates. We are inviting them to cooperate with us to sanitise our skylines, make our streets cleaner and safer and, more importantly, help them expose their messages for best effect.
“Some of them do not know that, besides being unclean and unsafe, clutter adversely impacts their messages. We are therefore appealing to them, in their own interest to cooperate with us for the overall interest of the state,” the ENSSAA General Manager said.
Ezugwu said since the inauguration of the ENSSAA on December 18, 2019 by the Enugu State Governor, Ifeanyi Ugwuanyi, to  provide for the regulation of Outdoor Structures for the display of signage, hoarding, advertisement and for connected purposes in the state, the body had since become operational and had managed to sanitise the OOH space in the state, minimise arbitrary siting of boards, checked against unsafe and distressed boards and ensuring compliance with best practices in the exposition of out-of-home advertisements.