Entertainment
Spotify Launches Ad Studio In Nigeria, Jamaica, Ghana, Kenya, Tanzania, Uganda
Spotify, a music streaming service provider, has launched a self-serve advertising platform, Ad Studio, in Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda.
The innovative advertising medium has been made available to even more artists around the globe.
Christopher Li, Director of Digital Planning and Products at Live Nation and Spotify Ad Studio, disclosed this in a statement on Wednesday.
Li said Ad Studio is a tool on the Spotify platform that allows artistes, brands and businesses to easily run audio and video adverts.
He said advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time.
“ Never made an audio ad? Spotify makes it easy, you can build a custom audio ad for free, right in Ad Studio, in as little as 24 hours,” he said.
Li said Spotify had already launched Ad Studio in other markets, including America and Europe, and looked forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
He noted that in order to advertise with this tool, advertisers needed to spend a minimum of N100,000.
According to him, Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
“ Reaching audiences with Spotify Ad Studio is efficient and easy, you can decide to target listeners by genre preferences, interests, and context.
“It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort too,” he said.
As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices.
This is where young people are — and where young people go, marketers follow, 71 per cent of Spotify free listeners are under 35 and the median age of podcast listeners is 27.
In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57.9 per cent use music apps- up from 54 per cent last year.
The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z.
Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.
The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.
Entertainment
“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law
In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)
The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.
The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.
Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.
The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.
The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.
Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.
The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.
While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.
According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.
Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.
“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.
The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
