Opinion
Congratulating The Tide At 50
At least, for staying in business for the past 50 years, The Tide deserves to be congratulated and, more specifically, the editorial and management teams deserve more than mere congratulation. Whether private or public, the print media industry experiences volatile storms from time to time, including the possibility of being closed down by intolerant and tyrannical authorities. Media houses had been taken to courts for infractions such as “writing trash” or fined for breaking the law on hate speech. Neither are readers quite appreciative of what it takes to inform, educate and concientise the public.
In the beginning, The Tide newspaper was known as Nigerian Tide. Be it in the affairs of men, nations or the fortunes of a newspaper, life is usually characterised by tidal flows and ebbs. The rate of failure and collapse of industries in Nigeria should compel everyone to seek to find out the underlying causes of such phenomena. Why do fortunes dwindle and projects fail? Fortunes and popularity of a media house slump not by accident but usually by human factors, albeit, inadvertently.
The newspaper industry is a highly competitive and volatile business, whose success demands constant procurement of modern facilities, training and motivation of the staff, etc. Some staff of The Tide who found greener pasture in the defunct Sunray newspaper in the early 1990s, revealed a number of issues about frustrations in state-owned media houses. One of such revelations was about the State governors who would get angry and threaten, when their photographs did not feature in the front page of every newspaper edition. Journalists perform better using personal initiatives!
Generally, humans perform better when they are in a state of happiness, rather than when they are under threats and compulsion. Surely, a worker would do better when his efforts and devoted services are appreciated, recognised and rewarded, even if this is done by mere verbal congratulations. One memorable statement which the first General Manager of The Tide newspaper corporation, Dr Gabriel Okara, made long ago was that: “Wise men never sit and wail their woes, but do everything they can to prevent the ways to wail”. Wailing is common in Nigeria now!
Subsequent general managers of The Tide had been known to do the much they could, even under hard and trying conditions, to prevent the newspaper from going off the streets. No media house can afford to remain static in a fast moving era of technology or deal shabbily with competent staff, without paying some sad price. Competent editorial staff and reporters are not easy to find.
Readers are irritated with newspapers noted for spelling and grammatical errors, just as they rarely buy those known to be partisan, patronising and lacking in objective coverage and reporting of events. Readers want to get the best value for their money and would shun newspapers considered not inspiring enough, with regards to quality of production, page contents and materials that have qualitative durability. Like the school system, media houses are in the forefront as instruments of mass enlightenment, education and conscientisation of the public. Individuals and organisations cannot give what they do not have, especially vital values.
One common mistake observed in Nigeria’s development drive, is the tendency to take on too many projects all at the same time. When ambition and enthusiasm ignore the vagaries of life, limitations can be glossed over. Tide as an idiom reminds us that passing through life demands being prepared for occasional storms; neither must we lose our heads when such storms come. Survival demands curtailing and controlling personal as well as corporate appetites, so that no one takes more than one can handle and contain effectively.
The success of any newspaper depends largely on satisfying the needs and expectations of its primary audience or constituency. As “The Authoritative Voice of The Niger Delta”, The Tide newspaper owes a serious duty to the Niger Delta people to serve them with such news, information and articulate and research-based materials that can make vital social impacts. Newspaper business is not all about politics, sports and adverts; neither must the purposes of propaganda, agitation and parochial interests become its stock-in-trade. There are wider issues of interest and value.
Rather than publish for 80 million people and have several unsold copies daily, why not focus on the priority needs of a minority group that is virtually being marginalised? Every newspaper has a right to define its philosophy and choose its audience and focus. We must recognise that bourgeois ideology tends to globalise human situations and needs in ways that the underprivileged and under-represented are rarely given adequate hearing. Obviously the Niger Delta region of Nigeria is a minority zone whose interests and peculiar needs must be given the attention and focus it demands. The Tide newspaper serves that unique purpose of being the voice of the people.
While congratulating The Tide at 50 years of turbulent existence, there is also a need for some introspection. Real politics includes some elements of gangsterism whereby weak groups are unwittingly made to work against their own interests, via a “divide-and-rule” strategy. We may not know all details of this strategy, but it includes hiring and installing “moles” or agents who cause confusions and disunity. Such paid agents are everywhere, incognito, and even operate in high offices, deliberately planted by some vested interests. Everybody may not know this strategy.
Inspite of prevailing corruption, which COVID-19 pandemic prevented President Muhammadu Buhari from eradicating, Nigeria is blessed with men and women of integrity. Apart from the issue of being able to pick out and deploy people of competence and integrity, there is a culture of interference and meddlesomeness in public affairs, by vested interests. High offices and positions of power do not last forever.
Another lesson is never to disregard competence, independent-minded initiative and personal integrity in public appointments. The Tide, apart from being congratulated at 50, is hereby advised to put its Editorial Comments into a book series. It has the facilities to do so; then add the will.
By: Bright Amirize
Dr Amirize is a retired lecturer from the Rivers State University, Port Harcourt.
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