Business
Expert Charges PR Practitioners On Reputation
A public relations expert and the Chief Executive Officer (CEO) of C & F Porter Noveli, Mr Nnemeka Madegbuna has urged Public Relations practitioners in the country to step up the management of their reputation and the organisations they represent to enable them communicate values to the public.
Maduegbuna, who made this known in a paper he delivered at the Nigeria Institute of Public Relations (NIPR) stakeholders forum orgnaised by the Lagos Chapter, Monday, said that it has become imperative for practitioners to earn reputation.
Speaking on the theme “Communication, Reputation and Sustainable Foreign Direct Investment in Nigeria the expert stated that there is need for a reputation before developing appropriate communication strategies that would attract foreign direct investment (FDI) into Nigeria.
He noted that Nigeria was fast loosing its attraction to neighbouring countries such as Ghana as an investment destination due to its inability to break government monopoly and allow the privatization of all other things to prevent infrastructural decay and engagement in country marketing.
Earlier in his address the Chairman of the Lagos State Chapter of NIPR, Mr Olusegun Mcmedal noted that the present state of the nation’s economy necessitated the diversification and increased foreign direct investment.
According to him, this enhanced the need to situate government thrust to interprete and accept strategic direction to boost confidence and profitability in the system and to motive investors to invest in Nigeria’s economy.
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Blue Economy: Minister Seeks Lifeline In Blue Bond Amid Budget Squeeze

Ministry of Marine and Blue Economy is seeking new funding to implement its ambitious 10-year policy, with officials acknowledging that public funding is insufficient for the scale of transformation envisioned.
Adegboyega Oyetola, said finance is the “lever that will attract long-term and progressive capital critical” and determine whether the ministry’s goals take off.
“Resources we currently receive from the national budget are grossly inadequate compared to the enormous responsibility before the ministry and sector,” he warned.
He described public funding not as charity but as “seed capital” that would unlock private investment adding that without it, Nigeria risks falling behind its neighbours while billions of naira continue to leak abroad through freight payments on foreign vessels.
He said “We have N24.6 trillion in pension assets, with 5 percent set aside for sustainability, including blue and green bonds,” he told stakeholders. “Each time green bonds have been issued, they have been oversubscribed. The money is there. The question is, how do you then get this money?”
The NGX reckons that once incorporated into the national budget, the Debt Management Office could issue the bonds, attracting both domestic pension funds and international investors.
Yet even as officials push for creative financing, Oloruntola stressed that the first step remains legislative.
“Even the most innovative financial tools and private investments require a solid public funding base to thrive.
It would be noted that with government funding inadequate, the ministry and capital market operators see bonds as alternative financing.
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