Entertainment
Entertainment: Reaping Dividends Of Democracy

As Nigeria marks her 18th Democracy Day celebration, a retrospective view of the entertainment industry in the country has revealed that the industry is one of the best things that have happened to Nigeria, the giant of Africa since the advent of the present democratic dispensation. Besides the oil and gas sector, the entertainment industry is about the most viable sector of the nation’s economy as the industry is currently basking in successes with the music, movie, culture and tourism sectors turning in billions of naira to the economy.
Since 1999, the Federal Government has engaged stakeholders in the creative industry having acknowledged the potentials of the industry as a money spinning sector that could help boost the nation’s economy. Hence, in 2006, the federal government introduced Nolloywood project in collaboration with Eco Bank to boost the film industry. In August 2015, former Nigerian President, Dr Goodluck Jonathan doled out N200 billion intervention fund for Nollywood, a sobriquet to the nation’s film industry which served as catalyst to film making in the country.
To still ginger the industry to greater heights, the President Muhammadu Buhari led administration created the entertainment and creative services department out of the old department of culture for effective administration of culture with the mandate to formulate policies on enter entertainment, promoting private/public collaboration in the development of entertainment industry and provide the regulatory frame work for the entertainment subsector.
Other functions include: packaging the entertainment content of the country, generating employment and create wealth for the youths, developing and promoting cultural festivals and carnivals, relating with Nollywood for advisory services, overseeing the activities of the national troupe of Nigeria and the National theater, providing structure for entertainment and creative sector in Nigeria for proper coordination among others.
Another milstone in the growth of the film industry is to give tax rebate for the creative industry. The gesture which was in fulfillment of the promise made by the Vice President of Nigeria, Prof Yemi Osinbajo at the opening of the culture industry financing conference in Lagos between July 17 and 18, 2017 to grant the industry a pioneer status as the Buhari administration is concerned on creating an enabling structure for the industry rather than splashing money on its stars. The conference was also geared towards taking the industry into the era of smooth access to short and long time financing, world class management as well as local and international distribution.
The conference was a follow up to the land mark national summit on culture and information to chart a new part for the industry; these are pointers to the genuine intervention of te present administration to make the entertainment industry an alternative to oil and gas in Nigeria.
Another area the present administration recorded significant breakthrough is the war against piracy where a national task force comprising the Nigeria copy right commission and the police joined forces to clampdown on movie pirates, through the activities of the taskforce the menace of pirates in the industry has reduced.
It was also gathered that the National Film Corporation, (NFC), Nigeria Copy right Commission (NCC) the National Film and Video Censors Board (NFVCB), and the Nigerian Broad casting commission jointly endorsed the establishment of the national film development to tackle the lack of funding for film productions activities, not long, the federal government released about N420.2 million to the movie industry to improve and support aspiring practitioners.
With these laudable support to the sector, the entertainment industry is today one of the leading names when it comes to providing employment in the country, it comes closely behind agriculture. Nollywood for instance has defiled pirates, economic recession, leadership tussle and plagiarism and grossed amazing N1 billion in 2016. The figure represents nearly 30% of the N3.5 billion generated from 28 cinemas across the country.
Films like “The wedding part”, ‘A Trip to Jamaica”, “Wives on strike”, “’76, “Okafor’s land”, The CEO and ‘93’ all shaffered box office records. Nollywood right now is ranked third globally as far as generating revenue is concerned, the leaders are Hoollywood of America and Nollywood of India coming behind these two important film making countries in the world is in itself a proof to the fact that Nollywood is in the right direction and nobody should be surprised if in the years ahead the industry dominates the world.
It is also not susprising that the music industry in Nigeria is also a multi billion dollars industry and one of the highest paying industries in the world. They generate revenue from concerts, endorsements, album sales and music tours. Nigerian artistes are about the best music makers in the world which has placed the industry in a global scale. The Nigerian artistes have performed above expectation in several international concerts with prestigious awards to show for their commendable efforts.
Abolore Adegbola Akande also known as gice has performed in different international events including the 90th Nelson Mandela birth day tribute concert where he sang his famous Song “Konga Aso” in London. He was the winner of 2018 Hiphop music award among others, while D’banj, the pop super star has been promoted as brand ambassador in promoting oneness and peace, he also won the MTV Europe music award, Best African Act, KORA awards and channel G’ music awards EK.
Wizkid (Ayo Balogun) beat JayZ, cardi B, Ken drick lamar and others to clinch the international artiste award while Davido (David Adeleke) won Best African ACK, both artistes also emerged the biggest winners at the Headies 2018. Nigeria was also well represented at the MOBO awards as Wizkid and Davido were honoured at the event held at the first direct arena in Leeds, England as well as other popular Nigerian artistes who parade international and continental awards like 2 Face Idibia, the defunct P-Square etc.
Another area of interest is culture and tourism. Tourism no doubt is the fastest growing economic sector world over, in Nigeria, the growth had been stunted due to persistent military intervention in the process of governance, with the ushering in of a democratic dispensation, Nigeria has now joined the committee of nations in the area of tourism development, this is particularly important for a country such as Nigeria that had depended for several years on the oil and gas sector of its economy.
Tourism development in Nigeria has undergone gradual but progressive evolution with each phase reflecting its growing importance in the economy. The main thrust of government policy on tourism is to generate foreign exchange, encourage even development, promote tourist based rural enterprise, generate employment and accelerate exchange. To this regard, government has also established National tourism festivals on rotational basis among the states at a given period in order to accelerate the promotion of domestic tourism.
Government has also embarked on a massive and aggressive publicity campaign both in print and electronic media on the potentials and significance of tourism in our national development at home and abroad, simplified the issuance of visas to intending visitors by lessening the difficulties associated with it, on regular basis or gaining training workshops for all security agencies including customs and immigration for the purpose of re-orientation in the discard of their duties so as to eliminate inconveniences faced by visitors entering the country.
It is worthy to note that in 2015 the revenue earnings of tourism for the country was $1.1 billion, while the Nigeria Hospitality report 2017 lunched by Jumai disclosed that domestic travel accounted for 97 percent of the country’s tourism, while foreign travel made up the remaining 3 percent.
However, Nigeria’s vast and rich cultural heritage should be strategically repositioned to partner tourism as its driver to lift the Nigerian economy. Tourism cannot effectively flourish without the cultural components, the desire to position culture and tourism as the lever of Nigeria’s economic growth and development rests with the ministry of information and culture as it must plan mainstream both sectors into a monolithic entity to galvanise national economic development.
Jacob Obinna
Entertainment
World Music Day: Alliance Française Port Harcourt Showcases Talents

The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
Entertainment
PMAN Set To Implement Performance Levy ‘Tomorrow

The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
Entertainment
“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.
Participants at the “French Up Your Career” event held in Port Harcourt.
Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance
Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.
According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.
“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”
“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.
He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.
“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked
“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said
He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.
“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in
training teachers and optimizing university programs,” he summed up
Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.
She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.
“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.
She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.
Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.
After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.
It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.
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