Education

Involve Marketers In Programme Executions – NIMN Boss

Published

8 years ago

May 8, 2017

The inability of govern
ment at all levels in Nigeria to carry along professional marketers in their programmes has been identified as one of the major problems responsible for poor implementation of policies.
The President, National Institute of Marketing of Nigeria (NIMN), Mr Tony Agenmonmen, stated this at the 1st Annual Rivers State University Marketing Academic Conference, held in Port Harcourt.
Agenmonmen said, in spite of the fact that marketing is the hub of economic activities, it is being relegated in the formulation, and execution of most important and strategic public policies and advised those in authority to always consult professional marketers adequately in their programmes for the desired change, promising that NIMN is ready for any collaboration that would take the national economy to the next level.
He particularly called on the Nigerian Export Promotions to carry along professional marketers, stressing that only professional marketers can identify better opportunities and make inputs that can stimulate trade and economic activities.
The Vice Chancellor of the University, Prof. Blessing Didia, in his address while declaring the Two-Day event open said the theme of the event, “Re-inventing the Wheel of Nigeria’s Economic Growth Through Marketing: Where Are We Now?” is very apt in view of the state of the nation’s economy.
The Vice Chancellor who was represented by the Deputy Vice Chancellor of the University, Prof. Boma Oruwari, said marketing is very important in production since products and services remain where they are until they are marketed.
He stressed the need for emphasis to be laid on production in the country for the nation to get out of its recession.
The Conference Chair/Head Department of Marketing, Dr Gladson Nwokah, said the conference was born out of the desire to profer solution to the recession challenging the economy of the nation.
He said since the new dispensation particularly from 2015, the nation has been having economic meltdown, financial scarcity, with dollar exchange rate higher increasing poverty rate, “so we in marketing felt we should see how we can go about it to mitigate the situation”.
The Head of Department expressed worry that in spite of the fact that the African Continent is the second largest in the World, Africa is least in internet usage.
Nwokah however, remarked that Nigeria is growing in internet and social media usage but stressed the need for them to use the social media in marketing good ideas and products, instead of social jokes.
The Head of Department explained that universities from both Nigerian and foreign counties attended the media edition of the conference with about 35 high quality researched papers in various aspects of marketing were presented.

Chris Oluoh

Education

2025 Book Reading: TotalEnergies Commits To Unlocking Potentials, Career Choices In Students

Published

3 weeks ago

October 13, 2025

The Tide

TotalEnergies EP Nigeria Limited says it is committed to unlocking reading potentials and passion in students to guaranteeing successes in their educational futures.

The Deputy Managing Director, Joint Venture Asset (JVA), TotalEnergies EP Nigeria Limited, Olivier Cassassoles, stated this while delivering his speech at the 2025 Book Reading & Open Day Event For Senior Secondary Schools In Rivers State, held at the TotalEnergies Event Centre, Trans-Amadi, PortHarcourt, at the Weekend, with the theme ‘Paragraphs, Pages, and Chapters: Unlocking the Secrets of Success through Reading’.

Cassassoles who noted that the present era is characterised with endless distractions said students need a deliberate push for self-discovery and growth in their educational pursuits adding that reading, for students, is more than preparation for exams; as it is a gateway to new worlds, cultures and ideas, with each book serving as a passport to empathy, critical thinking, and self-expression.

While noting that the event marked a celebration of curiosity, imagination, and the transformative power of books, Cassassoles insisted that there is no greater spark than the one lit by a good book, adding that by supporting education, the company nurtures future leaders, innovators, and change makers.

He said “Today, we unite under a theme that resonates deeply with every learner: “Paragraphs, Pages, and Chapters: Unlocking the Secrets of Success through Reading.” This is not merely a motto, but a journey we embark on together. Each paragraph contains wisdom, every page opens a new possibility, and every chapter marks a new beginning in our personal stories.

“At TotalEnergies, our commitment to energizing society goes far beyond fueling vehicles or lighting homes. For over 60 years, we have been passionate about lighting up minds and empowering future generations through education. We are honored to invest in education, knowing that by supporting today’s youth, we help shape a brighter tomorrow. Let’s turn the pages together and unlock the next chapter of greatness”.

Also speaking, the Permanent Secretary, Rivers State Ministry of Education, Dr (Mrs) Azibaolanari Uzoma-Nwogu, stressed that the journey of life begins with reading, expressing confidence in the schools and students of the state in their commitment to making the state proud in both national and international competitions.

Represented by the State’s Deputy Director, Senior Secondary Schools, Gbaranwi Charles B, Uzoma-Nwogu thanked TotalEnergies for its contributions to the growth, development and success of education in the state and pledged the ministry’s partnership in instilling reading habit in the students thereby shaping their minds and molding them like clay in the hands of a skilled potter.

Presenting awards to the representatives of the winners of the ‘Schools Presentation on TotalEnergies’, the General Manager, Country Services, Adesua Adewole, commended the students for their resilience and commitment to studies urging them to remain relentless for greater future achievements.

In his Closing Remarks, the Deputy General Manager, External Communications, TotalEnergies, Nigeria, Dr. Charles Ebereonwu, who noted the continuous evolvement of the company even in guiding educational and career paths, wished the students the best in their career decisions.

The year’s event featured a Nigerian literary classic novel: ‘The Potter’s Wheel’ by renowned author, Vincent Chukwuemeka Ike; a novel that not only mirrors the journey of many students as they navigate challenges, learn responsibility, and discover their voices but serves as a beacon of character, discipline, and personal growth.

Participating schools were Community Secondary School, Okuru-Ama (winner), Model Secondary School, GRA (1st runner-up) and Immaculate Heart College, Borokiri (2nd runner-up).

Others were Pabod Model Secondary School, Old GRA, Enitona High School, Borokiri, SeaCrest Preparatory School, Redeemer’s International School, Government Comprehensive Secondary School, Borokiri and Community Secondary School, Abuloma.

By: Lady Godknows Ogbulu

Education

CSS Okuru-Ama Wins 2025 total/elf book reading competition

Published

3 weeks ago

October 13, 2025

The Tide

The Deputy Managing Director, Joint Venture Asset (JVA), TotalEnergies EP Nigeria Limited, Olivier Cassassoles, has stated that reading, for students, is more than preparation for exams; as it is a gateway to new worlds, cultures and ideas, emphasising that each book is a passport to empathy, critical thinking, and self-expression.

The TotalEnergies DMD revealed that the company’s longstanding dedication to Nigeria’s youth was evident in a broad range of educational initiatives including

Scholarship Programs, construction of educational structures and laboratories, donation of solar lamps to students, Empowering The Teacher (ETT) fellowship programs and institution of the Institute of Petroleum and Energy Studies (IPES) in the University of PortHarcourt.

These efforts, he said, are not isolated but are all part of TotalEnergies’ vision to ignite potential and foster a culture of lifelong learning

“To our students: May this event be a turning point. May The Potter’s Wheel and the opportunities we support inspire you to reach higher and dream bigger. To our educators and guests: Thank you for being the guiding hands- the potters molding the bright minds of tomorrow.

“At TotalEnergies, we are honored to invest in education, knowing that by supporting today’s youth, we help shape a brighter tomorrow. Let’s turn the pages together and unlock the next chapter of greatness”, he said.

Also speaking, the Permanent Secretary, Rivers State Ministry of Education, Dr (Mrs) Azibaolanari Uzoma-Nwogu, noted that books inspire, educate and transform, saying “there’s no time you open a page of a book that you don’t get something”.

Uzoma-Nwogu, who was represented by the Deputy Director, Senior Secondary Schools, Rivers State, Gbaranwi Charles B, stressed that the journey of life begins with reading, expressing confidence in the schools and students of the state in their commitment to making the state proud in both national and international competitions.

The Permanent Secretary thanked TotalEnergies for the growth, development and success of education in the state and pledged the ministry’s partnership in instilling reading habit in the students thereby shaping their minds and molding them like clay in the hands of a skilled potter.

The year’s participating schools are Community Secondary School, Okuru-Ama (winner), Model Secondary School, GRA (1st runner-up) and Immaculate Heart College, Borokiri (2nd runner-up).

By: Lady Godknows Ogbulu

Education

NAS moves to end Out-of-School syndrome in Enugu

Published

3 weeks ago

October 13, 2025

The Tide

Chapters of the National Association of Seadogs (NAS) in Enugu and South Africa have called on the state government, philanthropists, and organizations in Nigeria to devise practical approaches on how to return school age children from the streets to the classrooms.

Alarmed by the growing population of school age children on our streets, the Cap’n of the Enugu chapter of NAS, Mr Oseloka Egbuchiem, said, “it is a time bomb and a sad commentary on our social responsibility.”

Addressing journalists in Enugu on Tuesday, Egbuchiem explained that NAS chose October 6 to galvanize national awareness and collective action on the crisis of out of school children (OOSC) in Nigeria, through its Street Child Project and Back to School Campaign.

According to him, “the truth is that NAS can’t do it alone. The governments at different levels, and philanthropists should participate in this because it is a huge crisis.”

He noted further that, “we in Enugu collaborated with the chapter in South Africa on this campaign to mark the one-day national awareness and advocacy.

“On Monday, we distributed educational kits to at least 1,000 children in the state in five primary schools in Enugu metropolis and suburb.

“The beneficiary schools are Ibagwa Community Primary, Nike, Enugu, Francisca Children Academy, Ugbene 2, Enugu, Transekulu Primary School 1, Enugu, Transekulu Primary School 2, Enugu, Aguowa Primary School 1, Enugu.

“We continued the sensitization campaign today on radio where a panel of discussants threw more light on the OOSC crisis and to capture attention of the public and the government.”

According to Egbuchiem, NAS aims at empowering communities to sustain local education initiatives aimed at reducing OOSC in their areas.

He noted that the crisis is as real as the numbers from the UNICEF 2025 and UNESCO report that shows that 10.2–18.3 million children are out of school globally and that one in every child that is out of school in the world is a Nigerian.

“That unflattering report is a summary of perhaps what the future is for us and our children,” he said.

Egbuchiem noted that NAS believes that, “the scale of this crisis undermines Nigeria’s ability to achieve the 2030 Agenda for Sustainable Development, especially SDG 4 (Quality Education), which sets out the ambition of ensuring inclusive and equitable education for all.

Meanwhile, among the social reasons that have kept millions of children in Nigeria out of school are poverty, insecurity, gender inequality, child labour, early marriage, poor infrastructure, and social exclusion.