Business
Firm Moves To Reduce Middlemen’s Activities In Commodity Pricing
The Novus Agro Nigeria
Ltd, an agro allied company, said it had introduced trade facilitators to limit the influence of middlemen in commodity pricing.
The Strategy Manager of the company, Mrs Obiajuru Luya, announced this at a press briefing in Lagos.
According to her, the activities of middlemen have been affecting commodity pricing at the detriment of the farmers’ income.
She said that 142 trade facilitators have been trained and empowered in ten states.
Luya told newsmen that the company was providing vital commodity aggregation services to farming communities in Nigeria.
“In the past years, Novus Agro recruited and trained a network of young technologically surveying market facilitators in 142 communities across ten states in Nigeria.
“This will be one of the largest dedicated networks of market facilitators in the country.
“The facilitators live and work in the communities, providing vital commodity aggregation services to farmers.
“They are also playing extension role to support better yield from farms and to limit the influence of middlemen in the farming system,’’ Luya said.
The Business Development Manager of the company, Mr Ibrahim Buwanhot, also said that the trained facilitators were empowered with smart phones that linked field operations to the online platform.
He said that the smart phones were modified with GPS features to validate farmers’ data capture.
“Commodity aggregation and price enumeration is done by field agents armed with mobile phone devices.