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Nollywood Conquers Movies World …As Marketer Tasks Rivers On Film Production

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It  is quite obvious that the
Nigerian movie industry popularly known as Nollywood has conquered the movie world judging by the popularity Nigerian film enjoy world wide.
Apart from the fact that Nollywood is not only the leading movie industry in Africa, but third in the world after Hollywood of America and Bollywood of India, it has been ascertained by a recent report that Europe and America spend over $190m annually on Nigerian movies as against that of other countries which is comparatively lower.
This was disclosed at a workshop in Abuja organised by the Nigerian Film Corporation (NFC) to discuss the frame work for effective distribution and marketing network for Nigerian Film and Video industry.
It has been observed that probably, the impressive performance of Nollywood films in the Global Film arena may be due to the change of name from the former Nigeria Actors Guild (NAG) to Actors Guild of Nigeria (AGN) in the mid 1980s.
As at then, some people saw NAG as an Igbo affair and distanced themselves from the group while others dismissed it as an assembly of untrained practitioners and riff-raffs, but today, AGN has proved the detractors wrong.
The body has not only become a major influence on the socio-economic and political landscape of Nigeria, but a dependable revenue earner for the country as well as employers of labour.
The AGN has also succeeded in relegating to the background, foreign films especially the Indian and Chinese films which impacted negatively on Nigerian youths, our socio-political belief and even threatened the nations economy in the early 70s and 80s.
Today, their patronage have waned considerably while the Nigerian home videos have taken over he centre stage not only in Africa but in other developed countries of the world.
The Guild has also recorded other remarkable achievements which include a decent dress code for movie practitioners, befitting secretariat rehersal hall, modern office equipment and furniture as well as creation of wealth for movie directors, producers actors and actresses.
Today, the movie industry is the richest and lucrative sectors of the Nigerian economy.
However, a Port Harcourt based movie marketer, Chief Desmond Igwe, has called on film makers in Rivers State to emulate their counterparts in Enugu and Asaba, Delta State, which are now a haven for movie producers who produce films almost on daily basis and for the top actors and actresses, all roads lead to these states.
He said while the producers, actors and actresses make their millions, the producers also provide employment opportunities for their youths and equally boost the economy of their states.
He said Rivers State that occupies an enviable position in the entertainment industry in Nigeria should not be left out of the action.
In one of our interviews with the Chairman of Association of Movie Producers (AMP) Rivers State Chapter, Engr. Reginald Orlu, said in Rivers State the home video business is one of the fastest growing business ventures, but most of the operators deal on pirated materials which had led to occasional raids by the National Film and Video Censors Board (NFVCB) and the Nigerian Copy Right Commission (NCC).
He said apart from the fraudulent activities of the pirates, the state has contributed immensely to the development of the Nigerian movie industry as most of the key players most of the key players are indigenes of the state while others passed through Rivers State to stardom. Some others passed through UNIPORT.
Among the indigenes movie stars that hold sway in Nollywood are milliscant Jack, Huda Dokubo, Ibinabo Fibaresima the current AGN President, Tomto Dike, Monalisa Chinda, Mauren Ihua Alaso Wariboko, Gentle Jack, Sam Dede, Larry Briggs, Columbus Irogoanga and a host of others while those who passed through state are Ejike Asiegbu former AGN President, Clems Ohameze, Sunny Mc don among others.
The AMP Chairman noted that dispute these laudable contributions to the growth of Nollywood most producers shy away from shooting films in Rivers State.
According to him, the state has good locations Hotels and beautiful houses, but it is very expensive to shoot films were compared to Lagos Enugu and Asaba.
He stressed that although the state has not achieved much in the area of film production they have capable hands in that field. He disclosed that the state has over 24 movie producers and about 2000 talcuted actors and actresses. He noted that with conducive environment, necessary financial assistance and logistic support, no state can beat Rivers in film production.

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“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law

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In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)

The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.

The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.

Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.

The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.

The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.

Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.

The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.

While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.

According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.

Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.

“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.

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World Music Day: Alliance Française Port Harcourt Showcases Talents

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The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.

The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.

The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.

The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.

In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.

The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.

Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.

Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.

While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.

Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.

According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.

She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.

She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.

She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.

It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.

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PMAN Set To Implement Performance Levy  ‘Tomorrow

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The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.

 

This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.

 

According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.

 

He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.

 

However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).

 

Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.

 

He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.

 

Nancy Briggs

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