Business
Nigerians Laud Cadbury’s Corporate Social Responsibility
Nigerians have showered encomium on the nation’s leading food drink, Cadbury Bournvita, on its contributions towards uplifting and identifying with its core target audience through its numerous Corporate Social Responsibility (CSR) initiatives.
Some of the renowned Cadbury Bournvita CSR endeavours include breast cancer awareness campaign for mothers, children to support breast cancer awareness campaign undertaken by children, Ramadan seasonal reward for Muslim consumers and sponsorship of the LTV Christmas funfair, B Cos fun park in Ibadan and calabar children carnival.
Speaking with The Tide at the Cadbury Bournvita sponsored LTV Christmas funfair in Lagos, a cross section of mothers at the amusement park said that apart from the brand key role in children mental and health development, Bournvita has contributed immensely to the socio-economic life of its core target market, which is children and mothers.
Mrs Abimbola Ajakaye, civil servant said, “Bournvita is a good corporate citizen. Apart from providing world number one food drink, which standard and quality can be measured to anyone in the world. It is a brand that does not lose touch of its operating environment and people patronising it”.
According to the marketing manager, Food and Choclates Cadbury Nigeria, Mrs. Bukky Bandele “Bournvita is very proud to be official sponsor of the carnival Calabar Children’s carnival and children’s party 2009 Bournvita has an unrivalled pedigree in nourishing the bodies and minds of tomorroe’s leaders and we are looking forward to a great future with the childen from all over the country who will be arriving in Calabar for the carnival”.
While visiting the park last Friday, the managing director of Cadbury Nigeria, Mr. Alan Palmer said “first of all Christmas is great kind of time in the year and it is a fantastic opportunity to partnering with our core target market-children and mothers and LTV in the Christmas fun-fair. Cadbury and LTV are about 300 yard apart, we are in the same community and we like to be here and obviously children are having a great time, whic remains Cadbury Bournvita cardinal principle”.
The managing director also affirmed Nigeria has the biggest market for the brand in Africa.
Throughout its history, Cadbury Bournvita has continously re-invented itself in terms of product, packaging, promotion and distribution. The Cadbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last 50 years.
Business
FIRS Clarifies New Tax Laws, Debunks Levy Misconceptions
Business
CBN Revises Cash Withdrawal Rules January 2026, Ends Special Authorisation
The Central Bank of Nigeria (CBN) has revised its cash withdrawal rules, discontinuing the special authorisation previously permitting individuals to withdraw N5 million and corporates N10 million once monthly, with effect from January 2026.
In a circular released Tuesday, December 2, 2025, and signed by the Director, Financial Policy & Regulation Department, FIRS, Dr. Rita I. Sike, the apex bank explained that previous cash policies had been introduced over the years in response to evolving circumstances.
However, with time, the need has arisen to streamline these provisions to reflect present-day realities.
“These policies, issued over the years in response to evolving circumstances in cash management, sought to reduce cash usage and encourage accelerated adoption of other payment options, particularly electronic payment channels.
“Effective January 1, 2026, individuals will be allowed to withdraw up to N500,000 weekly across all channels, while corporate entities will be limited to N5 million”, it said.
According to the statement, withdrawals above these thresholds would attract excess withdrawal fees of three percent for individuals and five percent for corporates, with the charges shared between the CBN and the financial institutions.
Deposit Money Banks are required to submit monthly reports on cash withdrawals above the specified limits, as well as on cash deposits, to the relevant supervisory departments.
They must also create separate accounts to warehouse processing charges collected on excess withdrawals.
Exemptions and superseding provisions
Revenue-generating accounts of federal, state, and local governments, along with accounts of microfinance banks and primary mortgage banks with commercial and non-interest banks, are exempted from the new withdrawal limits and excess withdrawal fees.
However, exemptions previously granted to embassies, diplomatic missions, and aid-donor agencies have been withdrawn.
The CBN clarified that the circular is without prejudice to the provisions of certain earlier directives but supersedes others, as detailed in its appendices.
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