Business
Nigerians Laud Cadbury’s Corporate Social Responsibility
Nigerians have showered encomium on the nation’s leading food drink, Cadbury Bournvita, on its contributions towards uplifting and identifying with its core target audience through its numerous Corporate Social Responsibility (CSR) initiatives.
Some of the renowned Cadbury Bournvita CSR endeavours include breast cancer awareness campaign for mothers, children to support breast cancer awareness campaign undertaken by children, Ramadan seasonal reward for Muslim consumers and sponsorship of the LTV Christmas funfair, B Cos fun park in Ibadan and calabar children carnival.
Speaking with The Tide at the Cadbury Bournvita sponsored LTV Christmas funfair in Lagos, a cross section of mothers at the amusement park said that apart from the brand key role in children mental and health development, Bournvita has contributed immensely to the socio-economic life of its core target market, which is children and mothers.
Mrs Abimbola Ajakaye, civil servant said, “Bournvita is a good corporate citizen. Apart from providing world number one food drink, which standard and quality can be measured to anyone in the world. It is a brand that does not lose touch of its operating environment and people patronising it”.
According to the marketing manager, Food and Choclates Cadbury Nigeria, Mrs. Bukky Bandele “Bournvita is very proud to be official sponsor of the carnival Calabar Children’s carnival and children’s party 2009 Bournvita has an unrivalled pedigree in nourishing the bodies and minds of tomorroe’s leaders and we are looking forward to a great future with the childen from all over the country who will be arriving in Calabar for the carnival”.
While visiting the park last Friday, the managing director of Cadbury Nigeria, Mr. Alan Palmer said “first of all Christmas is great kind of time in the year and it is a fantastic opportunity to partnering with our core target market-children and mothers and LTV in the Christmas fun-fair. Cadbury and LTV are about 300 yard apart, we are in the same community and we like to be here and obviously children are having a great time, whic remains Cadbury Bournvita cardinal principle”.
The managing director also affirmed Nigeria has the biggest market for the brand in Africa.
Throughout its history, Cadbury Bournvita has continously re-invented itself in terms of product, packaging, promotion and distribution. The Cadbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last 50 years.
Kenya made it a clean sweep at the Berlin Marathon with Sabastian Sawe winning the men’s race and Rosemary Wanjiru triumphing in the women’s.
Sawe finished in two hours, two minutes and 16 seconds to make it three wins in his first three marathons.
The 30-year-old, who was victorious at this year’s London Marathon, set a sizzling pace as he left the field behind and ran much of the race surrounded only by his pacesetters.
Japan’s Akasaki Akira came second after a powerful latter half of the race, finishing almost four minutes behind Sawe, while Ethiopia’s Chimdessa Debele followed in third.
“I did my best and I am happy for this performance,” said Sawe.
“I am so happy for this year. I felt well but you cannot change the weather. Next year will be better.”
Sawe had Kelvin Kiptum’s 2023 world record of 2:00:35 in his sights when he reached halfway in 1:00:12, but faded towards the end.
In the women’s race, Wanjiru sped away from the lead pack after 25 kilometers before finishing in 2:21:05.
Ethiopia’s Dera Dida followed three seconds behind Wanjiru, with Azmera Gebru, also of Ethiopia, coming third in 2:21:29.
Wanjiru’s time was 12 minutes slower than compatriot Ruth Chepng’etich’s world record of 2:09:56, which she set in Chicago in 2024.