Editorial
Tackling Gains, Challenges of Social Media
Sunday, May 12, 2013 was World Communication Day, a date in liturgical calendar that has become a global observance since 1967. It is intended to draw global attention to the importance of effective communication and exchange of information and ideas for societal good, and human civilisation.
In keeping with this, the Rivers State Government through the Ministry of Information and Communications Monday convoked a discussion forum that sought to address the emerging challenges and gains of the social media, with a view to tapping from the abundant benefits of social networks towards mobilisation.
This year’s theme: Social Network: Portals of Social Mobilisation cannot come at a better time than now, when the social media has virtually redefined the nature, mode, speed and dynamics of global communication. Truth is, the days when the world communication needs were dependent solely on the traditional mass media namely: radio, newspapers, television, analogue telephone and others as a way of communication are gone. So also has the speed and mileage changed.
At no time has the power of such social networks as Twitter, Facebook, MySpace, Yahoo! Messenger and Skype been more aptly demonstrated than during the Arab Spring of 2010 which led to the eventual overthrow and death of the Libyan strongman, Muamar Gaddafi, and the forced exit of Egyptian president, Hosni Mubarak, among others in a series of popular uprisings across North Africa.
The social media were also known to have been effective during the Occupy Wall Street sit-outs that were organized to protest against the continued concentration of economic power in the hands of a few capitalists at a time when the United States of America (USA) and most European economies were witnessing downturns.
It is also instructive to add that the social media are increasingly being used for evangelism, business promotion, product marketing and job search. In fact, the power of social networks in defining information dissemination, especially as it concerns governance in countries of the world can no longer be underestimated.
Today, information management has become a global need in the hands of individuals. However, with the advantages of speed and freedom come challenges of ensuring authenticity of information dissemination through such social channels and the apparent subjugation of the time-tested requirements of ethical consideration in information management by the traditional media.
With such speed that makes facts verification virtually impossible, there is the need for global appraisal of the workings of social networks.
With the focus on this year’s world communication day, we expect policy makers to properly appraise the challenges posed by the social networks, particularly as they concern unwholesome activities of hackers and other mischief makers who may capitalise on the freedom offered by the system to wreak havoc on global best practices in information management, especially as it concerns dissemination of falsehoods in a volatile and highly polarised world.
For instance, the recent murder of a Nigerian girl, Cynthia Osokogu, by persons she allegedly met on Facebook points to the pervasive risks and threats that can be associated with the use of social media. Examples of that kind impose on countries of the world and, indeed, service providers the need to articulate necessary checks to help reduce the destructive disadvantages of the freedom which social networks provide today. It should also challenge information managers to tap from the bountiful advantages, through positive engagement of users.
This is why we commend the Rivers State Ministry of Information and Communications for finding it necessary to work towards maximising the benefits of social networks for good of society. We understand that the issue was discussed by well-informed professionals, under the chairmanship of Professor Bene Willie Abbey, and hope that the outcome will lay the necessary foundation for a more responsible use of social media for global information needs and development. It should also set the tone for review of the future policy direction by planners of the social media platforms.
Even so, we commend the use of social media for the sense of competition their activities have placed on the information management demands of the traditional media and putting them on their toes, as they concern timely and factual reporting and focus.
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Editorial
Addressing Unruly Behaviours At The Airports

It began as a seemingly minor in- flight disagreement. Comfort Emmason, a passenger on an Ibom Air flight from Uyo to Lagos, reportedly failed to switch off her mobile phone when instructed by the cabin crew. What should have been a routine enforcement of safety regulations spiralled into a physical confrontation, sparking a national debate on the limits of airline authority and the rights of passengers.
The Nigerian Bar Association (NBA) wasted no time in condemning the treatment meted out to Emmason. In a strongly worded statement, the body described the incident as “a flagrant violation of her fundamental human rights” and called for a thorough investigation into the conduct of the airline staff. The NBA stressed that while passengers must adhere to safety rules, such compliance should never be extracted through intimidation, violence, or humiliation.
Following the altercation, Emmason found herself arraigned before a Magistrate’s Court and remanded at Kirikiri Maximum Security Prison, a location more commonly associated with hardened criminals than with errant passengers. In a surprising turn of events, the Federal Government later dropped all charges against her, citing “overriding public interest” and concerns about due process.
Compounding her woes, Ibom Air initially imposed a lifetime ban preventing her from boarding its aircraft. That ban has now been lifted, following mounting public pressure and calls from rights groups for a more measured approach. The reversal has been welcomed by many as a step towards restoring fairness and proportionality in handling such disputes.
While her refusal to comply with crew instructions was undeniably inappropriate, questions linger about whether the punishment fit the offence. Was the swift escalation from verbal reminder to physical ejection a proportionate response, or an abuse of authority? The incident has reignited debate over how airlines balance safety enforcement with respect for passenger rights.
The Tide unequivocally condemns the brutal and degrading treatment the young Nigerian woman received from the airline’s staff. No regulation, however vital, justifies the use of physical force or the public shaming of a passenger. Such behaviour is antithetical to the principles of customer service, human dignity, and the rule of law.
Emmason’s own defiance warrants reproach. Cabin crew instructions, especially during boarding or take-off preparations, are not mere suggestions; they are safety mandates. Reports suggest she may have been unable to comply because of a malfunctioning power button on her device, but even so, she could have communicated this clearly to the crew. Rules exist to safeguard everyone on board, and passengers must treat them with due seriousness.
Nigerians, whether flying domestically or abroad, would do well to internalise the importance of orderliness in public spaces. Adherence to instructions, patience in queues, and courteous engagement with officials are hallmarks of civilised society. Disregard for these norms not only undermines safety but also projects a damaging image of the nation to the wider world.
The Emmason affair is not an isolated case. Former Edo State Governor and current Senator, Adams Oshiomhole, once found himself grounded after arriving late for an Air Peace flight. Witnesses alleged that he assaulted airline staff and ordered the closure of the terminal’s main entrance. This is hardly the conduct expected of a statesman.
More recently, a Nollywood-worthy episode unfolded at Abuja’s Nnamdi Azikiwe International Airport, involving Fuji icon “King”, Wasiu Ayinde Marshal, popularly known as KWAM1. In a viral video, he was seen exchanging heated words with officials after being prevented from boarding an aircraft.
Events took a dangerous turn when the aircraft, moving at near take-off speed, nearly clipped the 68-year-old musician’s head with its wing. Such an occurrence points to a serious breach of airport safety protocols, raising uncomfortable questions about operational discipline at Nigeria’s gateways.
According to accounts circulating online, Wasiu had attempted to board an aircraft while he was carrying an alcoholic drink and refused to relinquish it when challenged. His refusal led to de-boarding, after which the Aviation Minister, Festus Keyamo, imposed a six-month “no-fly” ban, citing “unacceptable” conduct.
It is deeply concerning that individuals of such prominence, including Emmason’s pilot adversary, whose careers have exposed them to some of the most disciplined aviation environments in the world, should exhibit conduct that diminishes the nation’s reputation. True leadership, whether in politics, culture, or professional life, calls for restraint and decorum, all the more when exercised under public scrutiny.
Most egregiously, in Emmason’s case, reports that she was forcibly stripped in public and filmed for online circulation are deeply disturbing. This was an act of humiliation and a gross invasion of privacy, violating her right to dignity and falling short of the standards expected in modern aviation. No person, regardless of the circumstances, should be subjected to such degrading treatment.
Ibom Air must ensure its staff are trained to treat passengers with proper decorum at all times. If Emmason had broken the law, security personnel could have been called in to handle the matter lawfully. Instead, her ordeal turned into a public spectacle. Those responsible for assaulting her should face prosecution, and the airline should be compelled to compensate her. Emmason, for her part, should pursue legal redress to reinforce the principle that justice and civility must prevail in Nigeria’s skies.
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