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Timaya Joins MTN Brand Ambassadors

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Information at our disposal
has it that Enetimi Alfred Odom popularly known as Timaya has joined Telecommunications and ICT giant MTN as a brand ambassador other artistes that were also unveiled include Headies Next rated award winner Seun Morihafen aka Sean Tizzle and Sound Sultan in addition to Dr Sid, Harry Song and Banky W.
It is no doubt that telecommunication companies in Nigeria have in the last four years turned the lives of our stars around for good ensuring they live the good life. Four major Telecom giants MTN, GLO, AIRTEL and ETISALAT have invested about N2 billion in bettering the lots of our entertainers as their brand ambassadors.
A recent report has it that MTN and Glo lead the park with 21 ambassadors each, Etisalat 6, while Airtel has 1. Glo expanded over N600 million on their current ambassadors. MTN, N500 million, Etisalat N190 million and Airtel N30 million. In 2010 P-Square broke the bank when Globacom scooped them up as brand ambassadors with an endorsement fee reportedly worth N240 million. P-Square charges an average of N2 million has performance fee for a show.
Three years earlier, Glo made a full swoop when they signed as ambassadors a host of actors from Nollywood including Chioma Akpota, Desmond Elliot, Uche Jumbo, Mike Ezuruonye, Ini Edo, Ramson Nouah, Monalisa Chinda, Rita Dominic and later Funke Akindele, Kunle Afolanya, Van Vicker and Odunlade Adekola, each deal was worth N10 million to N25 million.
In May 2013, Glo made another swoop, this time signing a handful of prominent B-list musicians such as Omawumi, Waje, Flavour, Bez, M. I., Burna boy Naeto C and Lynxxx and Efya who  all joined Lagbaja, their deals varied but scored an average of N20 million each.
MTN who have been promoting and investing in other aspects of entertainment such as project fame music show, who wants to be a millionaire TV game show and International polo tournament amongst others shocked the industry in 2012 when they picked up Davido as an ambassador for their MTN pulse campaign, a deal reportedly worth N30 million.
It took about 13 months for the next set of endorsement deals to come, this time to past three winners of project fame this include singers like Iyanya N40 million, Mike Anyansodo N10 million, Chidinma N20 million and Praize N20 million. The deal came shortly after MTN has poached actor Hafeez Saka Oyetoro who made a famous move from another Telecom Company Etisalat in a sensational deal reportedly worth N25 million.
MTN then went on an endorsement spree signing on some of the biggest contemporary Nigerian musicians like Wizkid N45 million, Tiwa Savage N30 million, KCee N25 million and later on, Don Jazzy along with younger brother D’ Prince. The telecommunication giant added a new set of artistes to its rich list of brand ambassadors at an event held on Wednesday April 30, 2014 in Victoria Island Lagos.
The company unveiled amongst others Timaya and fast rising hiphop artiste cum Headies award winner Seun Morihafen aka Sean Tizzle. The unveiling completes an exclusive constellation of some Nigerian’s finest hiphop artistes who are doing amazingly well in their musical careers and also serve as MTN brand ambassadors. The addition of Timaya and Seun Tizzle brings to 21 the number of MTN brand ambassadors.
Banky  W., Harrybong, Dr Sid and Sound Sultan were recently announced as the ICT Company’s brand ambassadors just as the contracts of Iyanga, Mbuk, Wizkid and a host of others including Yaw Nedu, Mama Gee, Saka and Nkem Owoh aka Osuofia were renewed. Etisalat also broke record when they unveiled star actress, Genevieve Nnaji as their brand ambassador in a deal reportedly worth N100 million.
Culled from Encomium Magazine.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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