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What Nigerian Artistes Must Do In 2018

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2017 was a bumper year for Nigerian music globally, as the country’s musicians shattered glass ceilings and crossed boundaries. Our pop stars gallantly cut through the international market and earned well deserved recognition for their creativity.
Locally main stream hit records sprang from least expected angles (small doctor was the face of that movement) and with cheerful dance routines shaku-shaku, the street had a fair share of the glory of 2017.
We have now began a new journey, 2018 offers a fresh page, thanks to God. The Exotic but highly exploited Ghanaian high life/pon pon sound took an assumed bow with the year, meaning there is big room for sonic experiments, an opportunity for artistes to introduce new ideas and take a creative jump. This is also an opportunity for musicians to take the lead and make needful improvements in their dealings.
Showmanship: A major take away from the numerous ends of year concerts that held in the last month of 2017 is the fact that many Nigerian musicians (break outs especially) were not of D.J track one, this should not be the year of boring live performances and cringe-worthy pitches. Every artiste who deserves to headline a show or perform at any event owes their fans a memorable life experience.
Recording and Distribution Deals: From YCee’s continuous twitter blow outs over his dealings with Sony Music Africa and Michael Ugwu of Freeme Digital to Kiss Daniel’s yet to be resolved controversial exit from G-Worldwide. 2017 was flooded with tales of biting record/distribution deals. This should not be the case in 2018.
In the words of a Nigerian Entertainment. Lawyer Akinyemi Ayinoluwa, “don’t sign that contract without first conducting a thorough background check”. The music business is a very serious business, so from this year 2018 ensure to get yourself a proper entertainment lawyer that will defend your interest and future.
Artistes in other regions of the country must also do well to grow the music industry in their respective regions. Everyone does not have to go to Lagos. They can explore numerous distribution channels/deals in order to help them spread their music beyond regional boundaries.
Quality Music: In prospect 2018 will be a year of numerous music project releases with expected album releases by Davido, Tekno, Mayorkun M.I. Mbaga and extended play lists from Mr Eazi and Meleek Berry. There is sure going to be more than enough music for promotion. Also while those in the media must understand that Pop music is not the only surviving genre in Nigeria, those who make what is generally termed “alternative music” have to also craft their content in ways that capture more than their immediate fan base.
Fans: To the fans, whether you are a fan or not, ensure to celebrate good music and scream in disappointment when your faves put out subpar records. Music is a product and everybody who consumes it has the right to put a call through to customer care unit-whenever the product does not meet their expected taste.
urged continue in the spirit of love and oneness.
Wizkid and Davido as well as Mo’Hits crew made up of Don Jazzy, D’banj, Wande Coal, Dr Sid, K Switch, Ikechukwu and D’Prince have already set the blue print for togetherness-if we must move to the next level this year we should emulate them.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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