Business
‘Digital Platform, Key To Entrepreneur Success’
A multinational firm, Jumia, has affirmed that access to digital platforms is a major route to success in entrepreneurship.
The company also emphasised the need for entrepreneurs to embrace digital platforms to boost entrepreneurship development in the country.
Jumia in a statement issued online through the Regional Head of Public Relations & Communication, in Sub-Saharan Africa, Robert Awodu, Jumia said digital platforms provide a vital gateway for businesses to reach wider markets, connecting local products and services with consumers both domestically and internationally.
The statement noted that despite facing formidable challenges such as limited access to funding, inadequate infrastructure and administrative barriers, African entrepreneurs are leveraging digital platforms like Jumia to overcome entrepreneurial obstacles and establish a presence for themselves on the global scene.
It added that by 2050, the continent is expected to double its population, with a substantial portion of the global population being African, maintaining that increasing internet penetration and smartphone adoption rates forms the backdrop against a new wave of emerging entrepreneurs.
“Central to this wave is Jumia, an e-commerce platform that has not only revolutionised how business is conducted, but has emerged as a pivotal force in empowering local entrepreneurs across the continent.
“For instance, Jumia’s digital inclusion initiative in Africa boosts economic growth by enabling SMEs and local entrepreneurs to reach a wider customer base, bypassing traditional location and infrastructure barriers.
“Through its e-commerce marketplace, Jumia has enabled over 11,000 SMEs to connect with millions of consumers, providing them with unprecedented visibility and access to markets”, Jumia said.
The statement noted that annual events like black Friday, brand festivals and tech week have become landmarks, not just for sales records, but as opportunities for small businesses to thrive and expand their customer base.
“Jumia’s impact extends beyond commerce. This is a testament to the brand’s laser-focused approach to leveraging digital technology to drive inclusive economic growth.
“Buttressing this, numerous reports indicate that online marketplaces like Jumia could potentially create millions of new jobs in Africa by 2025, offering employment opportunities and contributing to overall economic stability.
“This growth is not limited to major urban centres. Still, it expands to remote areas as Jumia continues its crusade for rural expansion, enhancing accessibility and choice for consumers while empowering local logistics providers and merchants” the statement read.
Jumia noted that at the heart of this accessibility is collaboration and innovation, noting that with Jumia, entrepreneurs access a supportive ecosystem where knowledge sharing and mutual support lead to sustainable business practices and shared prosperity.
Corlins Walter
Business
FG Begins South-West Tour To Promote New Cooperative Bank
Business
Customs Impound N2.35bn Cocaine, 15 Trailers of Rice
Business
Dangote, Nicolai Tangen To Partner In strategic sectors
-
Featured3 days agoWASSCE: RSG Distributes Science Materials To Secondary Schools
-
News3 days ago
Xenophobic Attacks: Nigerian Lives More Important Than Foreign Investment – Oshiomhole
-
Rivers3 days ago
MBA Forex Trial Adjourn To June 3, Amid Bereavement … As Court Declines Cost Application
-
News3 days ago
ActionAid Demands Probe Of Govs Using Public Funds For Campaign
-
Aviation3 days ago
Passengers Stranded As Delta Airline From Atlanta Route Back Eight Hours After
-
Business3 days ago
Customs Impound N2.35bn Cocaine, 15 Trailers of Rice
-
Politics3 days ago
2027: Bayelsa Senator Gets Critical Endorsement For Second Term
-
Politics3 days agoINEC Sets Rivers South-East Senatorial By-Election For June 20
