Business
‘Digital Platform, Key To Entrepreneur Success’
A multinational firm, Jumia, has affirmed that access to digital platforms is a major route to success in entrepreneurship.
The company also emphasised the need for entrepreneurs to embrace digital platforms to boost entrepreneurship development in the country.
Jumia in a statement issued online through the Regional Head of Public Relations & Communication, in Sub-Saharan Africa, Robert Awodu, Jumia said digital platforms provide a vital gateway for businesses to reach wider markets, connecting local products and services with consumers both domestically and internationally.
The statement noted that despite facing formidable challenges such as limited access to funding, inadequate infrastructure and administrative barriers, African entrepreneurs are leveraging digital platforms like Jumia to overcome entrepreneurial obstacles and establish a presence for themselves on the global scene.
It added that by 2050, the continent is expected to double its population, with a substantial portion of the global population being African, maintaining that increasing internet penetration and smartphone adoption rates forms the backdrop against a new wave of emerging entrepreneurs.
“Central to this wave is Jumia, an e-commerce platform that has not only revolutionised how business is conducted, but has emerged as a pivotal force in empowering local entrepreneurs across the continent.
“For instance, Jumia’s digital inclusion initiative in Africa boosts economic growth by enabling SMEs and local entrepreneurs to reach a wider customer base, bypassing traditional location and infrastructure barriers.
“Through its e-commerce marketplace, Jumia has enabled over 11,000 SMEs to connect with millions of consumers, providing them with unprecedented visibility and access to markets”, Jumia said.
The statement noted that annual events like black Friday, brand festivals and tech week have become landmarks, not just for sales records, but as opportunities for small businesses to thrive and expand their customer base.
“Jumia’s impact extends beyond commerce. This is a testament to the brand’s laser-focused approach to leveraging digital technology to drive inclusive economic growth.
“Buttressing this, numerous reports indicate that online marketplaces like Jumia could potentially create millions of new jobs in Africa by 2025, offering employment opportunities and contributing to overall economic stability.
“This growth is not limited to major urban centres. Still, it expands to remote areas as Jumia continues its crusade for rural expansion, enhancing accessibility and choice for consumers while empowering local logistics providers and merchants” the statement read.
Jumia noted that at the heart of this accessibility is collaboration and innovation, noting that with Jumia, entrepreneurs access a supportive ecosystem where knowledge sharing and mutual support lead to sustainable business practices and shared prosperity.
Corlins Walter
Business
Private sector gets N2.2tr credit in 30 days — CBN
Credit to Nigeria’s private sector rose to N83.26 trillion in June 2026 from N81.04 trillion in May, signifying a positive balance of N2.22 trillion month-on-month.
Year-on-year, the figure represents a nine per cent increase compared with the N76.13 trillion recorded in June 2025. The latest figures come as the CBN continues to balance efforts to control inflation with the need to support economic growth and expand credit to businesses.
The CBN data shows that credit to Nigeria’s private sector increased by approximately 2.74 per cent month-on-month between May and June 2026. Also, the CBN data noted that credit to the government fell slightly to N40.03 trillion from N40.38 trillion. Other assets, net, dropped to N10.76 trillion from N12.63 trillion.
The credit surge signifies sustained growth in lending to businesses and other private-sector borrowers during the month. The rise in private sector credit was recorded alongside an increase in net domestic credit, despite declines in credit to government and other assets.
Further analysis of the report says that compared with June 2025, private sector credit rose by about N7.13 trillion yea-on-year but net domestic credit increased by approximately N1.87 trillion during the month.
The CBN’s relatively tight monetary policy stance notwithstanding, more banks still loaded funds to the private sector within the period. The Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN) held its 306th meeting on July 20 and 21.
The Committee reviewed recent developments in the global and domestic economies, assessed emerging risks to the outlook and considered their implications for monetary policy and retained all rates.
The Committee decided to retain the Monetary Policy Rate at 26.5 per cent; the Standing Facilities Corridor around the MPR at +50/-450 basis points and retain the Cash Reserve Requirement (CRR) for Deposit Money Banks at 45.00 per cent, Merchant Banks at 16.00 per cent, and non-TSA public sector deposits at 75.00 per cent.
The MPC decision means that credit extension in the private sector will likely continue to rise because of rising confidence in the sector and calls by stakeholders for banks to invest in the private scetor instead of government securities.
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