Nation

Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia

Published

3 years ago

April 10, 2023

Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.

“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.

“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.

Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.

“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.

“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.

On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.

Nation

THE LAPSES OF THE MEDIA IN ELECTIONS

Published

2 days ago

May 29, 2026

The Tide

The media is supposed to be a platform through which people express their thoughts, beliefs, and opinions on issues of public interest. Unfortunately, it has often failed to live up to its role as the fourth estate of the realm.During the 2023 elections, the media recorded several lapses that deserve critical examination in academic and professional spaces. Before discussing these failures in detail, it is important to briefly explain the meaning, role, and duties of the media. In simple terms, the media refers to the main channels of mass communication, including broadcasting, print publishing, and the internet.

It is a collective term for all means through which information reaches the public. The media is often called the fourth tier of government because of the popular saying, “No media, no society.” This is not an exaggeration. Scholars have shown that the media plays an integral role in society, since political, economic, religious, and academic activities all depend on information flow through the media.

The word MEDIA can be broken down to reflect its core functions: M – Meeting the People E – Educating the People D – Discussing with the People I – Involving the People A – Accessing the PeopleSpecifically during elections, the media is expected to provide accurate and timely information to the public by reporting and updating citizens on government and electoral activities. This responsibility is central to keeping the electorate informed.The media also strengthens democracy by engaging citizens on critical issues affecting the electoral process. When the media effectively disseminates relevant information, the public can see through the failures of government, hold leaders accountable, and propose solutions that serve the common good.

Social media platforms such as Facebook, Twitter, and Instagram play a vital role in democratic societies because they allow mass participation. Unlike radio and television, social media is accessible to anyone with a smartphone and data bundle, making it the most inclusive platform for political discourse. Despite these roles, the media must not abandon its ethics or promote partisan agendas that mislead the public. In many schools of thought, the media is described as closely related to the judiciary.

People often see the media as a place to voice grievances and seek justice.However, it is fair to say that the media has lost ground by failing to fulfill its duties during elections. Below are ten key lapses observed in the February 2023 elections.Lack of coordination among journalists. Many press personnel who covered different polling units were poorly equipped and unprepared. Some lacked functional cameras and modern technology needed to carry out professional reporting.

Partisanship and breach of ethics. Media personnel, who are supposed to remain non-partisan, openly violated professional ethics by taking political sides and favoring certain candidates in their reporting.Commercialization of coverage. Some journalists prioritized money over news. It was disappointing to see professionals from reputable stations engaging in what I call “Oga, find me something syndrome” begging politicians for money in exchange for favorable coverage or interviews.Loss of independence and self-censorship. On election day, some journalists took instructions from politicians on what to report and what to suppress. This compromised the independence of the media and reduced public trust.

Poor post-election reporting. Few media outlets reported what actually happened at the polling units. Incidents of violence, voter intimidation, and irregularities were either underreported or ignored entirely, while praise was lavished on politicians instead of amplifying the voices of the people.Spread of misinformation and unverified claims. In the rush to be first, some media houses published unverified results and rumors from social media without fact-checking. This fueled confusion and tension among the electorate.Inadequate coverage of rural and marginalized areas. Media attention was concentrated in urban centers, leaving rural polling units underreported. The experiences and challenges of rural voters were largely absent from mainstream coverage.

Sensationalism over substance. Some outlets prioritized sensational headlines and conflict-driven stories over factual analysis of policies and candidate manifestos, leaving voters uninformed about real issues. Failure to hold INEC accountable in real time. While INEC faced logistical failures and delays, many media houses were slow to question officials or demand explanations on air, missing opportunities for live accountability.

Neglect of voter education. Beyond reporting results, the media did little to educate voters on procedures, rights, and what to do in case of irregularities. This left many citizens uninformed and vulnerable on election day.These lapses weaken public trust and undermine the credibility of the electoral process. For the media to regain its role as a watchdog of democracy, it must return to the principles of accuracy, impartiality, and public service.

The media must be informed to follow its ethics as the 2027 elections approaches. This is encourage electorates rely on the authenticity and objectivity of media practice.Failure to uphold media standards will further make the country plunge into political apathy, electoral violence and disgust for those in the media practice.

By KRUKRUBO, NYE TAMUNODIKI.

Nation

RSU, Otonti Nduka Foundation Holds Centenary Conference, Unveil Book on Values in Nigeria

Published

2 weeks ago

May 18, 2026

The Tide

Rivers State University and the Otonti Nduka Foundation for Values Education jointly hosted a two-day National Conference on 8 and 9 May 2026 to examine the state of values in Nigeria.

The two days conference held at Rivers State University convocation arena brought together academics, policymakers, legal experts and education leaders under the theme _“Trends and Challenges in Upholding Values in Nigeria.”_

The gathering focused on policy gaps, curriculum reform, and the role of ethics in public service and education.

The event opened on Friday with remarks from Vice Chancellor Prof. Chief Isaac Zeb-Obipi, who stressed the need to address declining moral and civic values across Nigeria’s education and public sectors. A book of abstracts for the plenary sessions was also presented to participants.

Key speakers included former Attorney General Chief Dr Kanu Agabi, SAN; NERDC Executive Secretary Prof. Shehu Salisu; Prof. Hauwa Imam, FNAE, of the University of Abuja; former Rivers SUBEB Chairman Ven Dr Fyneface Akah, ; former NIMASA DG Dr Hon. Dakuku Adol-Peterside; and RSU Director of ICT Prof. Sunny Orike.

Discussions centered on integrating values education into schools, tertiary institutions and public institutions, alongside the impact of technology on moral development among young Nigerians. Panel and plenary sessions produced practical recommendations for curriculum and policy reform.

On Saturday, the foundation marked its centenary with the unveiling of the book _Otonti Nduka in History_, launched by Chief Engr. Grant Offor, FNSE. The Nigerian Academy of Education held a ceremonial procession led by its President Prof. Olu Jegede and the Ikwerre Professors Forum.

In a communiqué, participants called for stronger collaboration between government, civil society and academia to mainstream values education nationwide. They recommended reviewing teacher training curricula and expanding digital platforms to promote ethical civic engagement, with the foundation pledging to share the outcomes with education authorities for implementation.

Dignitaries present included Ogbakor Ikwerre Worldwide as Chief Host, Prof. Emeritus Chief T. Uzodimma Nwala, the Ikenga 1 of Mbaise and first philosophy student of Prof. Otonti Nduka, alongside scholars and community leaders.

Amadi Akujobi

Nation

Shell, MAN Back Rivers’ Drive for Expanded Gas Supply to Industries

Published

2 weeks ago

May 18, 2026

The Tide

The Shell Nigeria Gas Limited, in partnership with the Manufacturers Association of Nigeria, has reaffirmed support for efforts to expand gas distribution infrastructure in Rivers State as part of initiatives aimed at improving access to affordable, cleaner and more reliable energy for industries across the South-South region.

The commitment was highlighted during the SNG–MAN Business Forum held in Port Harcourt, where stakeholders from the industrial and public sectors examined the role of natural gas in driving industrialisation, boosting local production and strengthening energy security.

Speaking at the forum on behalf of the Managing Director of Shell Nigeria Gas Limited, the company’s Head of Gas Distribution, Mr. Chukwuka Amos Ejesi, described natural gas as a critical component of Nigeria’s energy mix and a key driver of sustainable industrial growth.

According to him, Nigeria’s gas development agenda has reached a stage where policy direction must be matched with practical implementation capable of addressing the energy challenges confronting manufacturers.

He noted that pipeline gas offers industries a cleaner, more dependable and cost-effective energy alternative capable of supporting uninterrupted operations, reducing emissions and improving production efficiency.

“Gas is the backbone of manufacturing, and we are encouraged by the growing recognition among stakeholders of the need for cleaner and more reliable energy solutions,” he said.

Ejesi stressed the need for sustained collaboration among energy providers, government institutions and industrial stakeholders to maximise the country’s gas resources for economic development.

He added that improved gas infrastructure would strengthen manufacturing value chains, enhance productivity and promote more competitive industrial operations across Rivers State and the wider South-South region.

Participants at the forum also emphasised the importance of expanding energy infrastructure as a pathway to unlocking industrial capacity, reducing operating costs and promoting sustainable industrial development.

Representing Governor Siminalayi Fubara, the Director-General of the Rivers State Investment Promotion Agency, Dr. Chamberlain Peterside, reaffirmed the state government’s commitment to partnering with private sector investors to revitalise industrial activities in the state.

He identified key projects targeted under the initiative to include the revival of the Ahoada Industrial Park, the New Port City project and the proposed Bonny Industrial Park, all aimed at stimulating economic growth and expanding industrial opportunities along the Bonny corridor.

According to the governor, the long-term vision is to position Rivers State as a leading manufacturing hub in Southern Nigeria through strategic public-private partnerships.

Governor Fubara also commended Shell Nigeria Gas and MAN for sustaining engagements geared towards improving industrial energy access, noting that gas infrastructure development remains central to the state’s economic recovery plans.

He further observed that the gas sector presents enormous opportunities for economic growth, especially as global energy systems continue to shift towards cleaner energy sources.

The governor called on stakeholders to work collectively towards developing a practical and sustainable gas framework capable of supporting the state’s industrial and energy development objectives.

Chairman of MAN, Rivers and Bayelsa Branch, Elder Vincent Okuku, described gas as indispensable to industrial operations, noting that many manufacturers continue to struggle with the high cost of alternative energy sources.

Similarly, President of the Port Harcourt Chamber of Commerce, Industry, Mines and Agriculture, Dr. Chinyere Ngozi Nwoga, said the transition to natural gas had become increasingly necessary for businesses seeking stable and cost-efficient operations.

“Pipeline natural gas provides a more cost-effective and reliable source of energy for industries,” she stated.

Also speaking, former Chairman of MAN in Rivers and Bayelsa States, Mrs. Emilia Akpan, stressed the need to align energy infrastructure development with investment in human capacity.

She maintained that rebuilding the state’s economy would require not only reliable energy supply but also the development of technical skills needed to support long-term industrial growth.

By Kevin Nengia