Nation
Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia
Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.
“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.
“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.
Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.
“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.
“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.
On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.
Nation
Cleric Preaches Love As Deputy Governor, Chief Judge Grace Wedding In PH
The Presiding Bishop of Kingdom Life Gospel Ministries Outreach, Port Harcourt, Bishop Victor Uzosike, has described love as the bedrock of human existence, family stability and societal harmony, stressing that without love, nothing meaningful can thrive.
Bishop Uzosike made this assertion while speaking to journalists during the wedding ceremony of his daughter, Praise Uzosike, to Architect Chibuzor Akubueze on Saturday, December 20, 2025. The solemnisation was held at the Kingdom Life Gospel Ministries Outreach, Port Harcourt, and was attended by dignitaries from across Nigeria and beyond.
According to the cleric, love is not only the foundation of relationships but also a powerful force that determines the success of individuals, families and communities.
“If you do not love a place, that place will not bless you. If you do not love your children, they will not be useful to you. If you do not love your family, your family will become a strange island to you. What you do not love, you do not have. Love is the key,” he said.
Reflecting on his family’s journey, Bishop Uzosike said God’s love had sustained them through seasons of challenges and triumphs, noting that unity had remained their greatest strength.
“We have stayed together as one family. God has shown us love in miraculous and mysterious ways, especially during difficult times,” he stated.
Describing the wedding as an amazing and beautiful experience, the bishop expressed appreciation for the show of love from his daughter’s friends, many of whom travelled from the United Kingdom and Ghana to attend the ceremony. He revealed that some of them personally paid for their flights and accommodation, which he described as a rare display of genuine friendship.
He also disclosed that his first daughter, who lives in Manchester, United Kingdom, with her husband, could not attend the wedding due to tight schedules, but noted that she remains happily married and fulfilled.
While thanking guests for honouring his family with their presence, prayers and goodwill, Bishop Uzosike said he felt proud and grateful to God.
“One of the greatest gifts God can give to a man is children who are sound in all ramifications. My children can see, hear, speak and walk. That alone is enough reason to be grateful,” he said.
He praised the bride, describing Praise as an exceptional achiever who had distinguished herself academically. According to him, she completed secondary school at 15, graduated with First Class honours at 19, and earned distinctions in her MBA as well as her first and second master’s degrees.
“For a long time, people believed that highly educated women may not marry early or at all. Today, Praise has proved otherwise. She has made her mother and me very proud,” he said, describing her as a rare gem.
Bishop Uzosike also expressed joy over his son-in-law, whom he described as God-fearing, disciplined and professionally sound.
“He is well brought up, passionate about God and morally upright. His parents did a great job. My wife, Pastor Esther, also did an excellent job,” he added.
The wedding ceremony attracted prominent personalities, including the Deputy Governor of Rivers State, Prof. Ngozi Odu; the Chief Judge of Bayelsa State, Justice Matilda Ayemeyie; and several senior clerics.
Bishop Fidelis Ugbong officiated the solemnisation, while Apostle Chika Onuzo delivered the sermon, identifying communication, sex and money as key factors that can strengthen or weaken marriages.
Prof. Ngozi Odu also prayed for the couple and paid glowing tributes, drawing admiration from attendees.
The reception, held at the Golden Tulip Hotel, Port Harcourt, was equally colourful. Justice Matilda Ayemeyie proposed the toast, describing marriage as not always a bed of roses and emphasising patience, commitment and understanding.
The event was chaired by Chief Henry Nwabugo and attended by notable personalities, including retired Supreme Court Justice Mary Odili; Apostle David Zilly-Aggrey; Hon. Otunba Jumbo; Nze Best Anele; and Prof. Henry Ogiri, among others.
Guests were entertained with dance performances by the couple, while the parents’ outing added elegance to the celebration. The master of ceremonies, Ambassador Kingsley, kept the audience engaged with humour and interactive sessions.
Overall, the wedding was a remarkable blend of spirituality, culture and celebration, marked by love, joy and unforgettable moments.
Nation
2027: APC Chieftain Predicts Tinubu’s Victory …Says Bayelsa Stakeholders Supporting President en masse … IPAC Knitted Together, Working In Synergy With His Office
Chieftain of the All Progressives Congress(APC), in Bayelsa State and Special Adviser to the State Governor on Inter-Party Relations, Dr Jackson Ebi Suokiri has said President Bola Ahmed Tinubu would secure landslide win in the 2027 Presidential polls.
The Governor’s Aide stated this in Yenagoa, the state capital on Wednesday while fielding questions from newsmen against the backdrop of Tuesday’s pioneer Stakeholders meeting of the party convened by the State Governor, Senator Douye Diri as leader of the Party in the State upon his recent defection late last year.
He averred that Party stakeholders in the state were prepared to give the President the massive support needed to return elected, come 2027 following his sterling trajectory of performance and qualitative leadership prowess.
Dr Suokiri stressed that the reason for the governor’s swapping of party was in the best interest of the state, while also noting that the governor took the right decision as there was no need continuing with opposition politics even as the state has to align with the national government for rapid socioeconomic and political advantages for the state and its people.
“Governor Diri’s defection like you’ve personally heard him saying was for the best interest of our state, Bayelsa. When you’ve a President performing well at the national level and being very supportive to your state as a governor, I don’t think you’ve to be in an opposition party anymore, but rather align with the centre.
“Diri is a bridge builder. He is at peace with everybody and willing to work with all, irrespective of party affiliations or political differences for the interest of the state.
“As Stakeholders we’ve resolved to collectively work to return President Tinubu elected for second term in 2027. And you can see the Governor is not pressuring anybody or the structure of his former party, the PDP to defect like he has done.
“The PDP structure in the state is still intact, and for the APC, his new Party even as current leader in the State, he has been working with the structure and everybody he met on ground, hence you can see that the APC Caretaker Committee led by Dr. Dennis Otiotio has been maintained at the pioneer Stakeholders meeting convened by the Governor.
“But you must also know like you’ve seen and I’ve previously said that Governor Diri has outperformed expectations of Bayelsans in all sectors, be it economy, infrastructure, health, education, etc.”, he said.
Meanwhile, as against insinuations that some political parties were not working with the office of the Special Adviser to the Governor on Inter-Party Relations, the Governor’s Aide has revealed that as it were currently, all the 19 registered political parties with presence in the state are working in unity with his office as members of the Inter-party advisory council (IPAC).
“IPAC is working in unity with my office. Before the Governor’s defection the only party that wasn’t working with my office was the APC. But since after his formal defection, the APC and even those other parties that were either sympathetic to the APC, the governor’s new party or the PDP, his former Party are all now working together with my office as members of IPAC”, Suokiri added.
By Ariwera Ibibo-Howells, Yenagoa
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