Nation
Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia
Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.
“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.
“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.
Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.
“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.
“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.
On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.
The Standard Bearers (SB) Islamic Organisation has raised concerns over the growing rate of binge drinking among Nigerian youths, attributing the trend largely to the widespread availability of sachet alcohol.
The group’s position follows the recent move by the National Agency for Food and Drug Administration and Control (NAFDAC) to enforce a ban on alcoholic beverages packaged in sachets and bottles below 200 millilitres.
In a statement jointly signed by its National Coordinator, Dr. Nurudeen AbdulRaheem, and National Secretary, Malam Qaasim Adegbuyi, the organisation declared its full support for NAFDAC’s decision, describing it as a timely and necessary public health intervention.
AbdulRaheem noted that sachet alcohol, often sold for as little as ?100, has made excessive drinking more accessible, particularly to young people and minors. According to him, the affordability and small packaging of such products have worsened binge drinking, youth addiction and community insecurity.
He explained that binge drinking involves consuming multiple alcoholic drinks within a short period, typically within two hours, a practice that can lead to severe physical and mental health complications as well as legal and social problems.
The SB National Coordinator cited global health data indicating that alcohol is responsible for more than three million deaths annually worldwide and remains a major contributor to road accidents, violence, liver disease and mental health disorders.
While acknowledging concerns from industry stakeholders over the economic implications of the ban, AbdulRaheem maintained that public health considerations must take precedence.
“Public health and the protection of young lives must come first,” he stated, adding that Islamic ethical values, like many societal norms, emphasise the protection of life, intellect and family stability.
The organisation urged NAFDAC and the Federal Government to remain resolute in implementing the policy while also providing transition support for businesses that may be affected by the ban.
According to the group, the enforcement of the ban represents a significant step toward promoting a safer and healthier society.
By Favour James
The Hydrocarbon Pollution Remediation Project (HYPREP) has successfully concluded its Seafarers Training Programme for 100 Ogoni youths, positioning them for opportunities in the competitive global maritime industry.
The beneficiaries, who underwent four months of intensive training at Charkin Maritime Academy, Port Harcourt, received their certificates during a close-out ceremony held on Tuesday, February 10, 2026. The event was attended by top management staff of HYPREP, the HYPREP Project Support Lead and Representative of Renaissance Africa Energy Company Limited, the Executive Director of Training and Strategic Planning of Charkin Maritime Academy, the Head of the Seafaring Department, the Principal Consultant of DCL Consulting Firm, and other dignitaries.
Addressing the graduates, HYPREP Project Coordinator, Prof. Nenibarini Zabbey, described the ceremony as a celebration of hard work, dedication, and the beginning of a new chapter in the lives of the young beneficiaries.
He said the graduation symbolises vision, resilience, and hope — hope translated into skills, certificates, and tangible opportunities for a better future for Ogoni youths.
According to him, the passing-out ceremony marks an important milestone in HYPREP’s mandate to restore livelihoods and promote sustainable development in Ogoniland. He urged the beneficiaries to make productive use of the skills and certifications acquired.
“These skills and achievements should not end here but serve as a springboard for self-reliance, dignity of labour, and long-term economic empowerment for the good of Ogoniland and Nigeria,” he stated.
Prof. Zabbey noted that the seafaring programme is significant not only to the beneficiaries but also to HYPREP’s broader livelihood restoration strategy and the Federal Government’s blue economy agenda.
He explained that by equipping the youths with globally relevant maritime skills, HYPREP is opening alternative income opportunities while discouraging oil theft, artisanal refining, re-pollution, and other environmentally harmful practices. He added that the initiative aligns with the directives of the 2016 HYPREP Establishment Gazette and reinforces the Project’s commitment to implementing the recommendations of the UNEP Report on Ogoniland.
Commending Charkin Maritime Academy as a dependable training partner, Zabbey described the institution as one of the foremost maritime training centres in the country.
“This partnership has delivered high-quality results today, and we intend to expand it as we intensify efforts to provide sustainable alternative livelihoods for the Ogoni people,” he said.
He expressed confidence in Ogoni youths as drivers of unity, peace, and progress, noting their resilience and commitment to peace in the area. He reaffirmed HYPREP’s commitment to supporting the aspirations of youths and women in Ogoniland.
The Project Coordinator likened knowledge and certificates to fuel in a vehicle, stressing that they are meant to propel the graduates toward greater heights.
“We hear your voices calling for restoration, and today, environmental and livelihood restoration are gradually unfolding before your eyes, bringing renewed hope. We continue to lay brick upon brick, building pillars of Ogoni development, as evidenced by the Centre of Excellence for Environmental Restoration (CEER), which is 93 per cent completed,” he added.
He emphasised that HYPREP’s approach integrates all projects and interventions toward achieving environmental sustainability and long-term development in Ogoniland.
Also speaking, the HYPREP Project Support Lead and Representative of Renaissance Africa Energy Company Limited, Engr. Ehioze Igbinomwahia, said the graduates had gained not only technical maritime skills but also discipline, resilience, and confidence to compete globally.
He described their graduation as the beginning of a new journey and noted that the UNEP Report emphasised that environmental restoration must be complemented by sustainable livelihoods, capacity building, and youth empowerment.
“Without empowering people, restoration cannot be complete. Programmes such as this maritime training represent practical steps toward creating employment pathways, dignity, and long-term community stability,” he said.
Engr. Igbinomwahia added that Renaissance Africa Energy Company Limited remains committed to supporting environmental recovery, human capacity development, and sustainable economic opportunities in Ogoniland and the wider Niger Delta.
Highlighting the importance of discipline and safety, he urged the graduates to be ambassadors of professionalism and integrity.
“The sea you are about to enter is vast and sometimes challenging, but it is also full of opportunity. Let discipline guide your actions, let safety remain your constant companion, and let your character speak for you wherever you go,” he advised.
Similarly, the Executive Director of Training and Strategic Planning at Charkin Maritime Academy, Captain Joseph Awodeha, who represented the Chairman, Dr. Charles Wami, emphasised discipline and safety as critical to career success in the maritime sector.
The Head of the Seafaring Department, Captain Jonathan Hammond, urged the graduates to remain humble and disciplined, noting that such virtues are essential for career growth.
In his remarks, the Principal Consultant of DCL Consulting Firm, Barrister Dornu Baridan, commended the beneficiaries for successfully scaling through the
rigorous selection process and completing their training as seafarers.
The Nigerian Society of Engineers, Port Harcourt Branch, Rivers State, has elected 14 member executives to lead the organization for the 2025/2026 year. Engr. Belema Fubara Ekine, FNSE, is the 23rd chairman.
The inauguration ceremony, held at the Engr. Ishmael A. Branch Secretariat, 3 Benard Carr Street (Waterworks Yard), Port Harcourt, attracted members of the engineering profession from within and outside the state.
Other elected executives include:
Engr. Samuel H. Kwelle, MNSE – Vice Chairman
Engr. Dr. Promise Jumbo, FNSE – General Secretary
Engr. Priye P. K. Lawson, MNSE – Assistant Secretary
Engr. Patrick O. Udegbunam, MNSE – Treasurer.
Others are Engr. Hilda D. Batubo, MNSE – Financial Secretary
Engr. Bowei M. Dauseighe, MNSE – Technical Secretary
Engr. Charles O. Okwakpam, MNSE – Assistant Technical Secretary
Engr. Agnes Komolafe, MNSE – Membership Secretary
Engr. Dike N. Livingstone, MNSE – Publicity Secretary
Also elected are Engr. Ayebaye Daniel Wanatoi, MNSE – Welfare Secretary
Engr. Oribiokpomari I. Comfort, MNSE – Internal Auditor
Engr. Dr. Idaeresoari Harriet Ateke, FNSE – Immediate Past Chairman
Engr Dr Hachimenum Amadi, FNSE (Ex-Officio)
In his a goodwill message, the Secretary to the Rivers State Government, Hon. Frederick Anabraba, urged the new executive to maintain high ethical standards and move the association forward.
In his acceptance speech, the newly elected chairman, Engr. Belema Fubara Ekine, FNSE, promised an inclusive administration and teamwork, focusing on collaboration with stakeholders. He had begun building partnerships with Rivers State University and the University of Port Harcourt.
The highlight was the inauguration lecture, “Engineering Solution for Security, Energy Access and Sustainable Development,” delivered by Engr. Victor Bandele, Deputy Managing Director, Deepwater Assets, TotalEnergies EP Nigeria Limited.
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