Nation
Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia
Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.
“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.
“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.
Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.
“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.
“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.
On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.
Nation
UNIZIK Honours Business Mogul, Ezekwe, For Philanthropism
Nation
Don Calls For National Forensic Data Bank To Combat Rising Crime
The Head of the Department of Anatomy at the University of Port Harcourt’s College of Health Sciences, Prof Gabriel Sunday Oladipo, has underscored the urgent need for Nigeria to develop a comprehensive forensic science infrastructure, warning that the nation’s ability to investigate and solve crime is being hampered by lack of scientific data and systems.
In his inaugural lecture titled, “Man: Fearfully Different, Wonderfully Made,” delivered as part of the 207th Inaugural Lecture Series of the university, Prof Oladipo highlighted that while no two individuals are exactly the same, the country currently lacks the robust systems needed to collect and manage biological and anthropometric data that could support criminal investigations.
He explained that the natural variations among humans — from fingerprints to physical measurements — form the foundation of personal identification in forensic work. These biological differences, he said, are essential for distinguishing one person from another, especially in the context of criminal investigations where clarity of identity can mean the difference between justice and impunity. Without this scientific foundation, he argued, law enforcement agencies lack a critical tool in the fight against crime.
Experts have noted that Nigeria’s forensic science capacity has historically lagged behind needs, with only a few forensic facilities available and many law enforcement agencies struggling to access or use scientific evidence effectively. One review of the state of forensic investigation in Nigeria found that outdated facilities and limited adoption of modern forensic methods have left many cases unsolved or poorly investigated, even as crime rates rise across the country.
In Lagos, efforts to improve forensic capabilities have focused on DNA analysis, with the Lagos State DNA Forensic Centre — the first of its kind in West Africa — providing critical support for criminal investigations and helping to identify human remains, link related cases, and assist with paternity testing. However, such initiatives are yet to be replicated at a national scale, leaving many regions without access to these vital scientific tools.
Prof Oladipo’s lecture went beyond academic theory to propose concrete actions. He called for the establishment of a National Institute of Forensic Science responsible for creating and managing a nationwide anthropometric and forensic data bank. This repository, he stressed, would significantly enhance Nigeria’s capacity to track crime, assist law enforcement agencies, and improve the administration of justice by providing reliable scientific evidence for investigative and legal processes.
He also highlighted the importance of strengthening research and training in forensic science. Many Nigerian universities currently lack the funding and infrastructure to offer complete undergraduate or postgraduate programs in areas such as forensic anthropology, DNA analysis, and crime scene investigation, a gap that forces aspiring experts to rely on collaborations with institutions abroad. By fostering a research-friendly environment and securing greater support from both government and private sectors, Nigerian institutions could produce homegrown experts capable of advancing forensic science in the country.
Awareness of forensic science’s role in criminal justice remains low among the general public and even among some security professionals. Studies have shown that a significant portion of Nigerians are unfamiliar with basic forensic concepts or the existence of tools such as DNA profiling and national forensic databases — tools that are common features of criminal justice systems in countries like South Africa and the United Kingdom.
Prof Oladipo also urged regular training and retraining programs to keep forensic practitioners updated with evolving scientific methods. According to him, continuous professional development is critical in a field where technological advances — from biometric databases to digital forensic tools — are transforming how crimes are investigated and solved.
The lecture was attended by academics, students, and professionals drawn to the intersection of science, identity, and justice, all of whom heard the professor make a compelling case for scientific innovation and institutional reform as central to Nigeria’s effort to contain crime and strengthen its justice system.
The event not only showcased Prof Oladipo’s expertise in human anatomy and forensic psychology but also positioned forensic science as a strategic national priority — one that could bring clarity to investigations, support victims and their families, and ultimately enhance public safety across Nigeria.
Nation
UPWA Hosts Colourful Inter-House Sports Fiesta
The University of Port Harcourt Women Association (UPWA) on Thursday staged a vibrant and memorable edition of its Annual Inter-House Sports Competition at the University of Port Harcourt Sports Village, drawing an impressive turnout of pupils, parents, staff and invited guests.
The event, organised by the UPWA International Group of Schools, brought together children from the pre-nursery, nursery and secondary sections in a colourful celebration of youth athleticism, discipline and teamwork. The arena came alive with cheers and excitement as pupils, clad in their various house colours, marched in a ceremonial parade before proceeding to compete in a wide range of track and field events, relays, novelty races and other team-based activities designed to promote physical fitness and healthy competition.
Declaring the competition open, the Vice-Chancellor of the University of Port Harcourt, Professor Owunari Georgewill, commended UPWA for sustaining a tradition that continues to nurture young talents beyond the classroom. He noted that sports remain a critical component of holistic education, helping to build resilience, confidence, leadership skills and social interaction among children.
In her remarks, the President of UPWA, Professor Udeme Georgewill, expressed appreciation to parents, teachers and members of the organising committee for their dedication and sacrifice in ensuring the success of the programme despite prevailing economic challenges. She described the event as a reflection of unity and collective effort within the school community.
“This is the first time White House is emerging overall winner, and that shows remarkable improvement and great sportsmanship,” she said. “We all had fun. It is not easy putting an event like this together considering the economic situation, but we are grateful to the parents for being part of this journey. The excitement everywhere is truly heartwarming.”
The competition featured spirited participation from the various houses, including Purple House, San Chicago Red House and White House, with pupils demonstrating strength, speed, coordination and teamwork. Parents and supporters filled the stands, cheering enthusiastically and adding colour to the spectacle, while teachers ensured orderliness and safety throughout the proceedings.
Professor Georgewill emphasized that the true essence of sports lies not merely in winning trophies but in participation and personal growth. “Sports is not just about winning. It is an avenue for growth, discipline and opportunity. The fact that a child is able to participate is already a win. Losing this year does not mean you cannot win next year. Keep trying,” she encouraged, urging pupils to see both victory and defeat as stepping stones to greater achievements.
She further observed that while there are many competing interests in the Nigerian sports sector, consistent grassroots investment remains essential for discovering and nurturing future champions.
The colourful ceremony culminated in medal presentations, trophy awards and group photographs, with UPWA executives, including Vice President I, Professor Adedamola Onyeaso, joining the participating teams to celebrate the day’s achievements.
The annual inter-house sports competition continues to stand as one of UPWA’s flagship events, reinforcing its commitment to balanced education, character formation and the promotion of healthy lifestyles among its pupils.
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